Will it help/hinder our local seo by including our local adress on multiple pages?
-
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page.
We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for.
Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original?
For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham.
All opinions greatly appreciated. Cheers!
-
So glad to be of help Silkstream, and that's good that you're working hard to remedy the duplicate content issue. Sounds like a really big project. Good luck with all the steps!
-
Yes Miriam, that is exactly what i meant, thank you for clarifying and many thanks for your response, it echo's my own gut feelings towards "clouding" the authority of the focus target pages, which are of course obviously where we have the bricks and motar buildings.I really like your idea of adding a CTA to those other "nearby town" pages that funnels users and hopefully a little more "authority" towards those areas. A great suggestion.
Duplicate content was a major issue, But we've been working on making these pages as unique and relevant as possible to each individual area by adding relevevant copy about the business and industry in that area. It's been a long slog, as this site was (i believe) hit quite badly with Panda last october, but we're doing everything recommended to improve its user experience.
Thanks again for your advice Miriam, much appreciated.
-
Hi SilkStream,
I want to be sure I'm correctly understanding what you've described. Does this check out?
-
You've got a unique website page for every city in the UK
-
You only have physical locations in some of these cities
-
You have published the complete NAP (name, address, phone) of the business on these city landing pages, reflecting your physical locations
-
You are now wondering if it would be okay to add the NAP of physical locations to the pages for neighboring cities where you have no physical location.
Yes? If so, then here's what I think:
No, I would not recommend this. Here's why: right now, you are telling Google, "This Google+ Local page corresponds to this city landing page where we have a physical office. See, the NAP matches. This is the authoritative page on our website for our physical office in City A."
Now, if you start putting City A's NAP on the non-physical location pages for neighboring cities B, C, D and E, you are making Google say, "Wait, I thought this phone number went with City A. But it seems to have something to do with cities B, D, D and E. Same with the address. Where's the authoritative signal?"
In other words, I think the practice you're considering could actually cloud the clarity of the signal you are sending to Google about your NAP.
Instead of taking this route, I would be more inclined to put calls-to-action on the non-physical location pages and link them to the nearby physical office pages. In other words, I would put a CTA on the pages for non-physical location cities B, C, D and E stating, "Come see us in nearby City A," This CTA would link to the City A page and that's where your users (and the bots) could find your complete City A NAP.
This would be how I would handle this. And, of course, I would be sure that you've got unique content on all of these pages. Hope these ideas help!
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens if I structurally uploaded two different images under the same name? Will Google penalise me for it?
Hi, we are a self storage company (www.boxie24.com) and for every url (500 url's) we use 1 head image containing the keyword of the url, so for instance: https://www.boxie24.com/en-us/self-storage-west-village the main image on top is self-storage-west-village-sm.jpg. It was uploaded months ago. Now we are adding more images between the content. But we call them: self-storage-west-village-sm.jpg as well and self-storage-west-village-boxie24-storage-sm. But for almost every url we have "duplicate image name". Is that bad and should we fix it or is it ok? It are different images though. I noticed it today, the images have the same name
Image & Video Optimization | | Boxie24TEAM0 -
How can I improve my search results for local pages?
My test for this specific example is http://www.mylocalgaragerepair.com This client is trying to reach out for the local terms such as garage door repair for Temecula and other cities in riverside county. I build the following page. http://www.mylocalgaragerepair.com/temecula-garage-door-repair-temecula-garage-door-service/ What am I doing wrong? Is there some plugin's or other type things that would help my rank locally? If you solve this you've solved one of the main problems I'm having with my business. Any help is greatly appreciated.
Image & Video Optimization | | Smallbusinessdoctor0 -
Meta Tags for Images in Multiple Galleries
For a while now we've had an outside SEO consultant as well as having me in-house doing a variety of work. One of the things our consultant would do was writing up optimized alt & title tags for the image galleries on our ecommerce sites. Recently what came up was what to do when a image appears in multiple galleries (e.g. an image of a bedroom could appear in both the bedrooms gallery & the accent wall gallery). We're not sure whether it would be best practices to use the same exact alt & title tags for an image in all the galleries it appears in or whether that would be too much duplication and each gallery should have different tags despite being the same image. None of it is being done in a deceptive manner, we're just been tailoring how we explain the image based on the specific gallery, landing page, etc. Our consultant is saying that an image should always have the same tags across the entirety of the site but I'm more of the mind that varying them by specific page would help images more readily rank for multiple relevant terms. Any advice?
Image & Video Optimization | | MikeRoberts0 -
Sat in a York Based Office but I get a Google Lincoln local listing :-(
Buongiorno from 27 degrees C Wetherby UK 🙂 Imagine this scenario... I'm sat in a York Based HQ law office and Google term Langleys and the Local listing is for Lincoln is rendered 😞 The lincoln office is the smaller sister site 75 miles south of where I'm sitting as illustrated here appears (this is wrong) -
Image & Video Optimization | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/langleys-local-listing-jinxcopy_zps26e3492a.jpg I then do the same thing in a wetherby based office and get the York based local listing appears. So my question is please" what is influencing which local listing is rendered?" Confused,
David0 -
Local.com
Hey guys! Is there any way to edit a business listing, for the first time, on local.com without paying Yext?!
Image & Video Optimization | | AmberRobinson0 -
Video on Home page
Would it be good SEO practice to place a video on the home page? http://villasdiani.com Right in the middle of the home page is a text about Villas Diani, I would like to remove it and rather place there always one of our newest videos which will start play once somebody lands there. As we are the only one of our competitor who has also videos of property rentals I would like to make out of it an advantage for our website which is not ranking:-( I am very new to seo and I am very scared to do such move which might even worsen all:-( I will appreciate any help
Image & Video Optimization | | VillasDiani0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0 -
Local directories
I was wondering if there is a comprehensive list somewhere of places I should enter in my business information. I have done the usual google places, city search, yahoo, and many others. i have just been cruising for places to enter my information, and I am sure I have missed some.
Image & Video Optimization | | ayetti0