What is a "Bad Link" in Google's eyes? Low DA?
-
Hi there,
I'm going through my link profile and I noticed I have a few links that are from <10 DA sites. One has a DA of 6. Should I remove these?
Aside from any referral traffic I receive from these links (I know there is none), are these links hurting me?
What should I look out for in a site I may guest post on?Thanks!
Travis -
That happens for 3 reasons
-
It is a low competitive keyword where EMD is very strong. Low profit (around £0,50-0,90 CPC)
-
He is using automated software like No Hands SEO or GSA which automatically generate relevant blog comments and split the links to follow and no follow so that they seem natural to Google. He will get penalised in the end as both of these tools are ok to use for web 2 properties but people dont know and use it on their web sites (penalty inc)
-
He is probably purchasing good follow links from a high DA and PA blog/PR network, there are plenty around for 100-200 a month.
All this make me conclude that your competitor has a money site or a Micro Niche Site meaning he wants to make a cash and dont care for long term goals (check for adsense and amazon affiliate links within the pages). If that is not the case then his SEO guy clearly needs to move forward!
Pure 2010 black hat practise.
-
-
I hate to say it, but I have a competitor ranking no.1 with around 500 nofollow links, and 19 dofollow links. These are mainly low quality blog comments from non relevant blogs. Its an EMD.
Its one of those things that make you throw your hands up in the air...
Of course it won't last for them... but its crazy.
-
It's actually natural to acquire low DA/PA links over time—not all websites have high DA/PA.
I wouldn't worry about a few low quality links. Google is looking for things like an excessive number of low quality links from historically spammy areas, e.g., article marketing, link directories, or excessive social bookmarking. And they ignore nofollow links altogether (so they say).
So technically, you could have 15,000 nofollow links from DA 0 websites and— at least according to Google's search quality team—they would be ignored altogether.
Contrary to what you might think, a link profile with only high DA links would actually look unnatural as well, because it would most likely be pruned and trimmed to be that way. Here's a good Moz post from a while back illustrating that concept: http://moz.com/blog/how-guest-bloggers-are-sleepwalking-their-way-into-penalties
-
All the anchor texts are pretty much our brand name or our website domain. No specific keywords. That should keep us safe, right? Thanks for your help!
-
Check the anchor texts first, PM me, I just dealt with some really bad negative SEO. I can help you if you like.
-
Yes but if the article was good enough that big names like Google or NYT wanted it... wouldn't it be pulling in the traffic from all the shares of it? And do you really want those sites outranking you for your own content? And wouldn't they likely NoFollow the link back to you anyway because of Google's current best practices concerning those sorts of links?
-
Hmm interesting. If Google or the NYT wanted to post an article you wrote on their home page with a link to your site, would you say no and put it on your 5k visitor/month site instead?
The exposure is worthwhile if no one will be able to find the content on your own site anyway.
-
Have you received an Unnatural Links warning or have you noticed pages losing steam after receiving links from these places? If not, I'd say don't have them removed because you may inadvertently hurt yourself. Just make sure that any links you work to create yourself are natural & relevant.
As for Guest Posting: "if you go to the time and effort of producing great content why would you want it to be on someone else’s site when it could be on yours." [See this thread: http://moz.com/community/q/in-2013-is-guest-blogging-a-worthwhile-activity]
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google ignore content styled with 'display:none'?
Do you know if an H1 within a div that has a 'display: none' style applied will still be crawled and evaluated by Google? We have that situation on this page on line 136: view-source:https://www.junk-king.com/services/items-we-take/foreclosure-cleanouts Of course we also have an H1 up at the top of the page and are concerned that the second one will cause interference with our SEO efforts. I've seen conflicting and inconclusive information on line - not sure. Thanks for any help.
Intermediate & Advanced SEO | | rastellop0 -
Someone asked me: What's the latest in SEO?
Hi, I'm wondering how others would respond to this question. "What's the latest in SEO?" Someone random asked me this on a plane that does not know much about digital marketing, but has someone else do for their business. I told them the google algortithm is constantly changing and it's always new, that there are about 500 changes a year (thought that was close to right) and then got down to some basic principals. I'm asking how you might answer as I could see someone asking me this within my organization as well. Thanks for any tips on a great answer or resources. Laura
Intermediate & Advanced SEO | | lauramrobinson321 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Bad links
Well just set up SEO Moz to find out someone thought it funny to build a load of links to our site http://bluetea.com.au/ with the anchor txt "Buy Cocks" .... PLEASE PLEASE let me know how much I should worry about this and how can I get rid of it?
Intermediate & Advanced SEO | | Intrested0 -
Killing 404 errors on our site in Google's index
Having moved a site across to Magento, obviously re-directs were a large part of that, ensuring all the old products and categories linked up correctly with the new site structure. However, we came up against an issue where we needed to add, delete, then re-add products. This, coupled with a misunderstanding of the csv upload processing, meant that although the old urls redirected, some of the new Magento urls changed and then didn't redirect: For Example: mysite/product would get deleted re-added and become: mysite/product-1324 We now know what we did wrong to ensure it doesn't continue to happen if we weret o delete and re-add a product, but Google contains all these old URLs in its index which has caused people to search for products on Google, click through, then land on the 404 page - far from ideal. We kind of assumed, with continual updating of sitemaps and time, that Google would realise and update the URL accordingly. But this hasn't happened - we are still getting plenty of 404 errors on certain product searches (These aren't appearing in SEOmoz, there are no links to the old URL on the site, only Google, as the index contains the old URL). Aside from going through and finding the products affected (no easy task), and setting up redirects for each one, is there any way we can tell Google 'These URLs are no longer a thing, forget them and move on, let's make a fresh start and Happy New Year'?
Intermediate & Advanced SEO | | seanmccauley0 -
.GOV Link - same impact on my site's rankings whether link to home or Gov related category?
I own a job site and I am about to get a link from a .GOV. My site has a category called "State Jobs". Should I ask the ".Gov" to link to my homepage or to the state job page and use the anchor text "State Jobs". I understand "State Jobs" page would get a big kick by that being the anchor text and linking to that specific page, but the question I have is this: for my site as a whole (homepage and various categories) would they get around the same "push up" whether the linking is to 1) my homepage with anchor text being my site's name or 2) to the state job specific page and in this case the anchor text would be "State Jobs"? thank you
Intermediate & Advanced SEO | | knielsen0 -
Suppliers linking to website - good or bad practice?
Hi, was just wondering about suppliers linking to website - copywriters, web developers, etc. - could these be seen as purchased links by Google. Is it best to specify that suppliers shouldn't link through?
Intermediate & Advanced SEO | | McTaggart0 -
Does "Noindex" lead to Loss of Link Equity?
Our company has two websites with about 8,000 duplicate articles between them. Yep, 8,000 articles were posted on both sites over the past few years. This is the definition of cross-domain duplicate content. Plan A is to set all of the articles to "noindex,follow" on the site that we care less about (site B). We are not redirecting since we want to keep the content on that site for on-site traffic to discover. If we do set them to "noindex," my concern is that we'll lose massive amounts of link equity acquired over time...and thus lose domain authority...thus overall site rankability. Does Google treat pages changed to "noindex" the same as 404 pages? If so, then I imagine we would lose massive link equity. Plan B is to just wait it out since we're migrating site B to site A in 6-9 months, and hope that our more important site (site A) doesn't get a Panda penalty in the meantime. Thoughts on the better plan?
Intermediate & Advanced SEO | | M_D_Golden_Peak0