Best practice for heading structures on Ecommerce homepages
-
I have been doing some research into the heading structures of some of the top selling online stores in the UK. One thing that has come to my attention is that many of them do not have H1 elements on their homepage. I am presuming that because they are targeting their own brand on the homepage that they feel no need to have a H1??
Examples are:
http://chainreactioncycles.com/
http://www.jdsports.co.uk/home
Some of them even use the logo as a H1 such as http://www.missguided.co.uk/
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
Look forward to hearing your thoughts!
-
EGOL has it right. Should not need any targeted SEO to rank for your brand on the home page. But, for that reason, you should work on getting your home page to rank for non-branded terms in addition. I would include those in the title tag and an H1 tag on the page (I don't think it matters any more if it is H1, or H2, or H3, by the way, but some heading tag).
Put the major non-banded keyword to the far left of the title tag and the heading. Brand name at the end.
Also, the heading tag and the title tag do not need to be identical, so you can use different variants of the non-branded keyword in the title tag and heading.
-
We have a rule at our office...... "Do not assume that your competitor knows what he is doing."
Why? Bet on yourself. Bet on yourself.
Your competitor probably doesn't know what he is doing... and you probably can't figure out what he is trying to do.
Map your own course. Make your own decisions. Don't let competitors who are probably noobs jerk your plan around.
=================================================
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
I think that it is a waste. If you are not ranking for your own brand you have big problems. Use the H1 for what you are attacking.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pros/Cons on Where to Host Stores for Ecommerce Solution Provider (subdomain vs. throwaway domain, etc)
Hello! Does anyone have any experience with the pros/cons for where to host storefronts as an ecommerce solution provider. I'm looking for a recommendation on where to house the stores/websites people create with our software (think of us like a shopify/squarespace). What are the pros & cons of creating stores on the main domain name “brand.com” versus buying a new top level domain name who’s only purpose will be to hold all the subdomains, such as “mybrand.com”, or even “.my.brand.com”. store.brand.com <— subdomain our our primary domain
Branding | | andrewmeyer
store.my.brand.com <— subdomain of a subdomain
store.mybrand.com <— subdomain of a throw-away domain Weebly/Squarespace/Tictail go with the first option (store**.weebly.com** and store.squarespace.com). Shopify goes with the 3rd option (store.myshopify.com) Are there any advantages or disadvantages to one or the other? Am I missing any other options? Thanks in advance!0 -
Best practices to rank a new website that does not produce much content.
Hi What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors. Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that. What would you suggest ? Thanks
Branding | | MindlessWizard0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Best Practices for Google+
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction. We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
Branding | | DarinPirkey1 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
Dental Office With Two Locations And Same Practice Name
Dentists buy other practices all the time. Sometimes they change the name of the practice and other times they keep the name. I am working with a dentist on a new website because their old one is riddled with flash (and is ugly too) She has two practices but they have the same practice name. One of them caters to half English speaking and half Spanish speaking patients. I'm thinking I should create a separate website for each practice mainly because we may want to design the graphics and text for the appropriate patient language probably with a English/Spanish translation button on the website? For localization, wouldn't it be better to have a url for each physical site? Suggestions?
Branding | | Czubmeister0 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0