All In One SEO Plugin & Titles
-
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy.
I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post:
Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title
Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title
Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life.
how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe
I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
-
Grace:
Arrgh!!!
No, no, no...the advice given to you is all wrong! It's generic and outdated. And it's not appropriate for you
I know because I am an editor and TV news guy turned "web strategist" and SEO guy.
My clients include leading authorities in the nutrition, health, food, and fitness fields. Many are leading authors and experts.
Nor will the generic keyword advice you will find in most guides prove to be especially helpful. That's because you have something rare: the ability to create high quality content for both your own site and other sites.
There is a pretty easy way through a Wordpress plug in of applying one or two key phrases to each blog post, (past and future) while also picking up the headline of the post (which should be especially written with this in mind.)
The meta descriptions should combine general info on your site with specific i nfo on the specific post.
I'm not sure what you mean by "attaching key phrases". Are these meta keywords (don't bother) or tags within WordPress designed to bring up similar posts for readers?
I agree that it all begins with which keywords you are targeting. It sound to me like you may be dividing your focus.
For example, in the SEO title cited, there is no indication of the topic of the blog: Dessert Recipes. You may be getting useless traffic from people who want to buy chocolate cakes from a shop or mail order. And what if I'm not interested in chocolate cakes but pineapple cake? There is no indication the blog may be useful.
Feel free to PM me. I have more than enough on my plate on the moment (so to speak!) but would be happy to talk to you on the phone.
-
Roberto thank you very much for the resource, by the way am I handling it all wrong so far based on the information I provided in my question? I'm trying to get a starting point of what I might be doing right or wrong.
-
Grace,
I would suggest for you to read up on keyword research before you hire somebody. Below are three great and free sources from SeoMoz regarding keyword research and should put you on the appropriate path.
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
http://www.seomoz.org/article/keyword-research-guide
http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings-- Red & Green
Question - you can see the green positive and the red negative. If I optimize a certain keyword, and it turns red - how long should I wait before I optimize it again? The same with green - I had a keyword ranking up 20 points...which of course is good...should just wait for a a few months or use the keyword again next month? Not use how I should address the ups and downs (green & red) of rankings. thank you..
Keyword Research | | WalkieTalkie0 -
What kind of SEO keywords should a recruitment company use?
I am relatively new to the world of SEO and have been given responsibility to improve SEO rankings for our company website (which is full of jobs). We are London based digital media recruiters and work in a number of niche industries. Should job titles be the keywords I try and optimise, as opposed to keywords such as 'digital media recruitment london', 'London digital marketing jobs', 'digital media recruiters in london' etc? Today I have signed up for a month's trial on Moz Pro so am hoping this will provide me with a lot of help as I start creating an SEO strategy, Any help or advice would be greatly appreciated.
Keyword Research | | SumoAlice0 -
What is the best way to grow local seo outreach?
For example, I live in new york and most of my keywords, page titles and meta are featured for new york but I want to expand into new jersey. Should I add create new content with those keywords, page titles and meta (blog posts, new pages)? Thats what I am doing but I wanted to see what the pros say. Thanks guys!
Keyword Research | | ayesroc0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
Two domains, a .ca and .com, for one company
Hey we are looking for some advice on this. We have two online shopping carts, a .ca and .com for our Canadian and American customers. The information on both is obviously very similar in both content and display, with just pricing, shipping information etc. being different. Does anyone have any feedback regarding how Google would view this? The domains are the same, ie. walmart.com and walmart.ca so would Google recognize this and not penalize us for having two identical sites or would it be penalizing us and should we be going about this in a different manner? Thanks!
Keyword Research | | absoauto0 -
How does Title keyword order, number and puctuation factor into rankings?
Hi, I am new at SEO and really trying to dive right in and do some thorough keyword research before I put my efforts into on-page optimization. In my research I have found a bunch of keywords that have low competition and decent search volume for my niche. I was thinking that I could be quite clever to combine a few of these phrases together in order to target them all. I realize that the first few positions for title tag placement hold extra value so I do not want to overdo it with my word choices and therefore not rank for my keywords. For example "pink girls room" has the highest (but not a ton) searches out of the keywords that I have found. "pink room decor" is also a decent and relevant keyword. So if my title is "Pink girls room decor" at the beginning of my title will I hurt myself instead of thinking that I am clever enough to get both keywords with one shot. Also, if I add more keywords in a natural way after this important beginning phrase, will it help me get more long tail search terms or will it just dilute my original keywords? Finally, how do search engines view punctuation? I have noticed that when I search for terms myself that Google appears to ignore punctuation.. Does that mean if I am strategic I can get more keyword terms in my title and still sound human by taking advantage of this? Thanks so much!
Keyword Research | | ColorfulConcepts0 -
Best way to seo optimize before and afgter photos in plastic surgery website
I publish before and after photos of plastic surgery procedures-breast implnats tiummy tuck etc. I use word press. What are best keywords, category labels and tags to get best ranking in before and after photo posts
Keyword Research | | wianno1680 -
Start to SEO
I'm just starting out in SEO and would like some pointers as to where to start with things. I have a few sites that I've been passed to do some SEO stuff on and was wondering where people find the right keywords to optimise for.
Keyword Research | | Tinderbox0