How do you handle different business locations for search?
-
Would like to get peoples suggestion on how you handle different business locations in different cities. We have tried multiple tactics for different clients. Some have worked better than others.
Example: We have a window company that does great in Austin. Now they want to move into Dallas. In the past, we have created "landing pages" optimized for that locality. However, with Googles new updates I dont think this will work anymore. With others, we have added a "tab" and have similar pages of the entire site optimized for that location. This seems to have been working better.
What are your suggestion of how you handle different locations from city to city.
Any input is appreciated! Thanks!
Charles
-
Hi Charles,
Do you mean that your client has more than one physical location, or that they have a single physical location and would like to rank for more than one city?
If the former, then standard practice is to have a landing page for each physical office, optimized for that city with the complete NAP and unique text. The Google+ Local page and citations can then be tied to this page.
If the latter, then you can't build a Google+ Local page or citations because these require a physical address within a given city. Instead, common practice is to build city landing pages that showcase your work in that city. You can back this up with linkbuilding to these pages, if possible. You can also work on other efforts such a Social Media outreach to audiences in these cities. Video marketing can be a big help, too.
Basically, your options depend on your business model. Does this answer your question? Please, let me know.
-
Hi Charles
This may be something you have used in the past as well, but not mentioned in what you said. Have you created a Google Places/Local page for the business to sidecar off of their local website and web pages? Have you checked out https://getlisted.org/ ?
Additionally, Rand's Whiteboard Friday on Local citations may help you. See here...
I hope that helps,
Peter
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Recommended title length for Google search results
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
On-Page Optimization | | Mike555
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results?0 -
How google treats my two different domains with the same content ?
I have two internet stores for two different markets but in the same language (English), the same content and the same url (only domains different). They are in different servers one in USA another in UK. Example: sample.com (global) and sample.uk (for UK).
On-Page Optimization | | VaidasLinen
Currently sample.com (7 years old) is doing better but not very very well, sample.uk (2 years old) is rated poorly. My question is if it's possible that google will rank both stores well in the future ? Thanks Vaidas0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Multiple Addresses - Google places for business
Hi I need a little help, A client of ours has 4 business addresses and want to know, should we have all 4 in the footer of their website or should we just keep the relevant address to the relevant area page? Thanks
On-Page Optimization | | Mays-Digital0 -
Should Ltd be added to business names in page titles or not?
For example if a page title contained the company name is it advisable to have the page title as: Blue Cups | Company Name Ltd or Blue Cups | Company Name We have a feeling that searchers are not likely add the Ltd whilst performing searches.
On-Page Optimization | | Liveleigh0 -
Handling a Huge Amount of Crawl Errors
HI all, I am faced with a crawl errors issue of a huge site (>1MiO pages) for which I am doing On-page Audit. 404 Erorrs: >80'000 Soft 404 Errors: 300 500 Errors: 1600 All of the above reported in GWT. Many of the error links are simply not present on the pages "linked from". I investigated a sample of pages (and their source) looking for the error links footprints and yet nothing. What would be the right way to address this issue from SEO perspective, anyway? Clearly. I am not able to investigate the reasons since I am seeing what is generated as HTML and NOT seeing what's behind. So my question is: Generally, what is the appropriate way of handling this? Telling the client that he has to investigate that (I gave my best to at least report the errors) Engaging my firm further and get a developer from my side to investigate? Thanks in advance!!
On-Page Optimization | | spiderz0 -
Video Location
Is there any benefits or disadvantages to embedding product videos directly on the site vs. having them pop out in a separate window?
On-Page Optimization | | ClaytonKendall0 -
Shall Google index a search result?
Hi, I've a website with about 1000 articles.Each article has one ore more keywords / tags. So I display these keywords at the article page and put a link to the intern search engine. (Like a tag cloud) The search engine lists als articles with the same keyword and creates a result page. This result page is indexed by Google. The search result contains the title of the article, a short description (150-300 chars.) and a link to the article. So, Google believes, that there are about 5.000 pages instead of 1.000 because auf the link to the search result pages. The old rule was for me: More pages in Google = better. But is this still true nowadays? Would be a "noindex, follow" better on these search result pages? (Is there a way to tell Google that this is a search result page?) Best wishes, Georg.
On-Page Optimization | | GeorgFranz0