Is guest posting good for main link-building tactic for eCommerce site
-
Hello,
Is guest posting going to be devalued? We've been offering a guest post with one link in the body pointing towards one of our articles, and one home page link in the bio.
We're looking at doing this as the main link building strategy. Is this still a good idea now and in the future?
Thanks!
-
My pleasure any time
-
David,
I want to say that your advice and link are spot on. I'm impressed with the wisdom and accuracy of your answer!
-
Best tactic: Track branded mentions and make sure they link to the pages you want.
Other tactics: Guest posts, product reviews, relevant directories, broken link building, etc are all fine. Just don't rely on a single one. Mix it up as much as possible.
I understand the desire to rely on one tactic. Often, you find one that "works the best" so you want to keep going back to that well. Do your best to utilize all tactics, and be sure to do your best to give people a reason to link to you. Great product, great customer service or great content can all work.
-
Anytime google goes after a tactic they need to avoid collateral damage as real sites do use guest posting as well. Google would most likely only penalize profiles with heavy unbalanced use of the tactic and then discount the links from sites they felt where spammy in nature if you had a balanced quality backlink profile.
Read here for more thoughts on it - http://searchengineland.com/googles-matt-cutts-guest-blogging-best-done-in-moderation-174367
-
That's kind of my intuition too. Could you say more?
-
I would worry about using this as the main tactic.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hlp with site setup
Hi there and thanks for the great information, certainly lots to take in. Can anyone suggest the best way to setup product / category url structure for a store? At the moment we have something like domainname.com/parentcategory/subcategory/product name.html As the product url, we edited url structure using a plugin, we don't use default WooCommerce url settings. domainname.com/parentcategory/subcategory/product name.html. this can sometimes be long But when you click on the product the url changes to the following. domainname.com/product name.html. This can shorted the url by 40% and still have keyword in url Is there any benefit in doing his? Re canonical urls, I only have about 15 products that are selected in many categories.the other 200 are under once category only. Product pages don't have many backlinks at the moment. Thanking you so much.
White Hat / Black Hat SEO | | IvanaDaulay0 -
I have very good backlinks but not showing in search console?
hi, i have some editorial links from some sites, they are appearing in google search results even when i select verbatim, long story short-when will they show up in search console. are they indexed by google? if they are showing in search results , does that mean they will also show up in search console? i am confused.
White Hat / Black Hat SEO | | Sam09schulz0 -
Leveraging A Second Site
Hi, A client of mine has an opportunity to buy/control another site in the same niche. The client's site is the top-ranked site for the niche. The second site is also often top half of page one. The second site has a 15 year old design that is a really bad, almost non-functional, user experience and thin content. The client's site (site 1) has the best link profile and dominates organic search, but the second site's link profile is as good as our nearest competitor's link profile. Both sites have been around forever. Both sites operate in the affiliate marketing space. The client's site is a multi million dollar enterprise. If the object were to wring the most ROI out of the second site, would you: A) Make the second site not much more than a link slave to the first, going through the trouble to keep everything separate, including owner, hosting, G/A, log-on IPs, so as not to devalue the links to 1st site, etc? Or... B) Develop the second site and not worry about hiding that both are the same owner. Or... C) Develop the second site and still worry about it keeping it all hidden from Google. Or... D) Buy the second site and forward the whole thing to site 1. I know the white hat answer is "B," but would like to hear considerations for these options and any others. Thanks! P.S., My pet peeve is folks who slam a fast/insufficient answer into an unanswered question, just to be the first. So, please don't.
White Hat / Black Hat SEO | | 945010 -
C-Block and link juice
We manage a couple of different domains on different hosting providers. I want to consolidate to one provider, but one site has some good links juice to another site (actually just one link). Should I worry about having both sites on the same C-block - and probably the same IP address?
White Hat / Black Hat SEO | | ThomasErb0 -
What would you say is hurting this site, Penguin or Panda?
Would you say this is both Penguin and Panda and no penalty has ever been lifted? What would be your general recommendations for this site? seWnoQm
White Hat / Black Hat SEO | | BobGW0 -
How to gain links to this site
Hello, How would you suggest I gain backlinks for bobweikel.com in light of all present and future Google updates? Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Do legitimately earned links from unrelated sites help or hurt?
We have a few charity events coming up that have offered to link back to our homepage. While we do genuinely like the charities we are going to sponsor, I'm not sure how those links will look seo-wise. For example, one is for the local high school basketball team and another is for a Pediatric Care Mud Run. To a human, these links make perfect sense, but to a robot, I'm not sure if it differentiates these links from spam/some negative link. Granted, I understand that a small percentage of links probably won't do anything either way, but I'd like to ignore that for the purposes of my question. All things being equal, do links such as these help or hurt? Thanks for your time and insight, Ruben
White Hat / Black Hat SEO | | KempRugeLawGroup0 -
Does anyone have any suggestions on removing spammy links?
I have some clients that recently got hit by "Penguin" they have several less than desireable backlinks that could be the issue? Does anyone have any suggestions on getting these removed? What are the odds that a webmaster on these spammy sites are going to remove them, and is it worth the time and effort?
White Hat / Black Hat SEO | | RonMedlin3