I would like to know if changing the permalink effects PA of the page?
-
Like lets say abc.com/abc-xyz.. I change that to abc.com/xyz-abc-hij
An established page, having some links to the page(inbound and outbound both). If I change the permalink of that page, will that effect the PA of the page? All the links to the older permalink will be useless or they will link with the new permalink?
-
Ok Thank you so much for your help!
-
Hi Moeez
In Google's eyes it will happen within a few days of the new URL and old URL being recrawled. The DA will update in either the next scheduled database refresh (December 17th) or if not, the one after that.
-
Hi Tom,
Thank you so much for your reply. Yes, I figured that out. I just checked the PR and it was 1. and I realized it will be because I changed the permalink like you said. So I now have implemented a 301 redirect. Now the question is how much time will it take to have the PA back?Thank you again!
Moeez -
Hi there
Yes, not only will it affect the pagerank, it will also affect the actual SEO strength/juice/equity going to the page.
For example, I'll just use a random webpage from Reuters: http://www.reuters.com/places/italy - you can see there is a PA of 84. If I add a random query string to the URL: http://www.reuters.com/places/italy?randomquery - it has a PA of 1.
So that's just adding a query string. If you change the actual permalink structure itself, you will definitely reset the PA and strength of the page. To ensure that the strength of the old URL is passed on, you should implement a 301 redirect to your new permalink.
Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To create extra pages, or not to create extra pages?
I'm responsible for a site where we cater for all kinds of medical & legal problems. I recently conducted keyword research that shows a lot of questions being 'asked' in relation to the conditions we cater for. Naturally, I want to create content to answer these questions. We have a page for 'Cancer compensation' - the 'possible content' that answers questions won't necessarily help someone claiming compensation for cancer mistreatment, BUT someone who asks a question relating to cancer, answered in the 'possible content' may find the 'cancer compensation' page useful. SO! Do I: Add this content to the existing 'cancer compensation' page? Create individual pages of content answering each question, linking to the 'cancer compensation' page? or do I amalgamate all the answers into one heafty 'resource' page that sits elsewhere on the site? What do you think? Thanks in advance. John King
On-Page Optimization | | Muhammad-Isap0 -
Why would changing 404 pages increase traffic by 9%?
Neil Patel claimed in this article that by creating a custom 404 page that links out to 25 to 50 random internal pages on the website, he was able to increase the traffic of Techcrunch by 9%. I'm a bit skeptical about this claim. A couple of questions: Is this theory sound? If you've personally tried this or have read other articles supporting Neil, I'd love to learn more. Would a big site like Techcrunch really have problems with Google not indexing all of its pages? Also, does getting more pages crawled help you get more traffic? Specifically, would it help a site like mine? For reference, my site gets an average of 12,040 pages crawled per day in last 90 days. Currently 28,922 pages have been indexed. Are there any possible downsides to trying this? Thanks!
On-Page Optimization | | Brand_Psychic0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Page Analyzer & Page 1
I follow the recommended things from the Page Analyzer or Grader, and I am like position #40, so how do I get to page #1 as a minimum.
On-Page Optimization | | sansonj0 -
Google's Page Layout Algorithm Change
Hello Everyone, Google says they've implemented this change because they are answering the complaints of users who have to search for actual content after they've clicked on a result. They go on to say users want to see content right away. Now while most of this talk is about ads, I wonder if this will also apply to websites that are image and flash heavy above the fold with very little content. I am working on a few auto dealer sites where 99% of the content above the fold are flash banners and images. Below all of this noise you can find about 200 words of text talking about their dealerships. I'd love to know everyone's thoughts on this...Does the new page layout algorithm change apply to only ads or to images and flash as well? Thanks
On-Page Optimization | | wparlaman0 -
Too many on-page links
Hi, My website - www.thepartyhouse.com.au is showing as having too many on-page links for over 4,000 pages. Take for example the homepage which is showing as 188 links, but I don't understand this because I've used SEO tools to display the links and I am showing around 90 links on this page. How can I see what all the links are? Thanks
On-Page Optimization | | Spyre0 -
Duplicate Page Titles?
I'm running a campaign report within SEOmoz & am getting 9 pages that appear on this report. They all happen to be our author pages www.example.com//author/admin We have multiple authors. Is there a proper way that I should take care of this? Also as a side note, I'm using Yoast Wordpress SEO plugin, is there a setting on their I should change that will fix this issue? Or is it an issue at all? Thanks, BJ
On-Page Optimization | | seointern0