Good idea? Dynamic to Perkalink URLs for over 10k pages.
-
Hey guys,
We're looking for someone who has already done this. We know permalinks are SEO best practices but changing site stucture can cause alot of ranking and traffic loss.
-
Is it a wise idea to make the transition?
-
How long will we see a dip in rankings before bouncing back?
-
-
I presume you mean switching to a friendlier URL structure. I'd only do it if there is a clear advantage to your site to change, not for the sake of it.
The key question is whether the site is getting properly crawled or indexed. If it isn't then you need to understand whether the URLs are the cause of that and then change if they are. However, if your site is getting crawled and indexed properly then you are doing it just for the possibility of some advantage in ranking for "nice" URLs. That's a riskier move in my eyes.
Depending on the size of the site it can take months for Google to update it's listings and remove all the old URLs. 301ing the pages can be fairly painless if your CMS understands both the old and new URL format, but you still lose a small proportion of value from each link (in practice I wouldn't be concerned about that too much). However it is still a big job to do if you are not clear about the benefit to be had.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
Possible duplicate content issues on same page with urls to multiple tabs?
Hello everyone! I'm first time here, and glad to be part of Moz community! Jumping right into the question I have. For a type of pages we have on our website, there are multiple tabs on each page. To give an example, let's say a page is for the information about a place called "Ladakh". Now the various urls that the page is accessible from, can take the form of: mywanderlust.in/place/ladakh/ mywanderlust.in/place/ladakh/photos/ mywanderlust.in/place/ladakh/places-to-visit/ and so on. To keep the UX smooth when the user switches from one tab to another, we load everything in advance with AJAX but it remains hidden till the user switches to the required tab. Now since the content is actually there in the html, does Google count it as duplicate content? I'm afraid this might be the case as when I Google for a text that's visible only on one of the tabs, I still see all tabs in Google results. I also see internal links on GSC to say a page mywanderlust.in/questions which is only supposed to be linked from one tab, but GSC telling internal links to this page (mywanderlust.in/questions) from all those 3 tabs. Also, Moz Pro crawl reports informed me about duplicate content issues, although surprisingly it says the issue exists only on a small fraction of our indexable pages. Is it hurting our SEO? Any suggestions on how we could handle the url structure better to make it optimal for indexing. FWIW, we're using a fully responsive design with the displayed content being exactly same for both desktop and mobile web. Thanks a ton in advance!
Intermediate & Advanced SEO | | atulgoyal0 -
What is the impact of an off-topic page to other pages on the site?
We are working with a client who has one irrelevant, off-topic post ranking incredibly well and driving a lot of traffic. However, none of the other pages on the site, that are relevant to this client's business, are ranking. Links are good and in-line with competitors for the various terms. Oddly, very few external links reference this off-topic post, most are to the home page. Local profile is also in-line with competitors, including reviews, categorization, geo-targeting, pictures, etc. No spam issues exist and no warnings in Google Search Console. The only thing that seems weird is this off-topic post but that could affect rankings on other pages of the site? Would removing that off-topic post potentially help increase traffic and rankings for the other more relevant pages of the site? Appreciate any and all help or ideas of where to go from here. Thanks!
Intermediate & Advanced SEO | | Matthew_Edgar0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
CMS Pages - Multiple URLS (/)
Hi guys, this type of question has been asked a few times before but I couldn't find something that told me what i need so apologies if its a tad repetitive. I use Magento, and have several pages using its CMS. However, it produces 2 URLS for each page with a simple /. For example, website.com/hire
Intermediate & Advanced SEO | | ATP
website.com/hire/ I know google treats this as 2 separate pages, which would be the better solution. 1. Write a URL re-write for every CMS page
RewriteRule ^hire$ http://www.website.com/hire/ [R=301,L] (Is this right?) 2. Write a general rewrite rule to always add the /
No idea where to begin with this 3. Add a Canonical tag to the page which i think is possible in magento by adding this to the Custom Design Layout XML option in the page CMS. <action method="addLinkRel"></action> <rel>canonical</rel> <href>http://www.website.com/hire/</href> This would make the /hire/ page self-reference and the /hire page reference the /hire/ page I think. Which one of these solutions is the best and any pointers with the coding would be grand.0 -
Does it make sense to create new pages with friendlier URLs then redirect old pages to new?
Hi Moz! My client has messy URLs. does it make sense to write new clean URLs, then 301 redirect all old URLs to the new ones? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Does a page on a site with high domain authority build page authority easier? i.e. less inbound links?
Is this also why people build backlinks to their BBB profiles, Yellowpages Profiles, etc. i.e. why do people build backlinks to other pages that link to them? Wouldn't it be more beneficial to just build that backlink directly to your target?
Intermediate & Advanced SEO | | adriandg0 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0