Ecommerce SEO URL Structure Questions
-
| I am in the process of developing a new Magento ecommerce store. Take for instance this website is in the apparel industry and i have the following main categories.
- Clothing
- Shoes
- Accessories
- Beauty
Sub categories for clothing would be:
- Dresses
- Pants
- jeans
- Tops
Products would be:
- Kelly Maxi dresses
What is the best SEO Structure for this?
Main categories obviously: www.example.com/clothing
Sub Categories:
www.example.com/clothing/dresses Or www.example.com/dresses (Zappos seem to pursue the second type)Products:
www.example.com/clothing/dresses/kelly-maxi-dresses/ Or www.example.com/kelly-maxi-dresses ?Which one would be the best way to structure your site? Also what about filters that available in category pages? Say if i were to filter by color. what would be the best URL? I am sure canonical tag is needed here.
New to Ecommerce SEO so i need some guidance! |
-
Please Read this http://moz.com/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps
it will help you.
-
Would it create duplicated pages?
-
Hello There,
I will Recommend you to have a Proper URL structure like you have mentioned above : www.example.com/clothing/dresses/kelly-maxi-dresses/
Just Add Color at the end of the url for any filter things.
This will tell your customer Clearly where He is Going to Land by just looking at the URL.
canonical : A canonical page is the preferred version of a set of pages with highly similar content. For more : https://support.google.com/webmasters/answer/139394?hl=en
Thanks
-
What about SKU? Should i include SKU in the product pages?
What is your very best preferred method? Can you explain more about canonical? The correct way of doing it?
-
I think the best structure would be the easier to read:
I'd personally use example.com/clothing -> example.com/dresses -> example.com/dresses-kelly-maxi (but this actually something you decide.. there's no golden rule to follow. If the content is good you can even have example.com?cat_id=5 and rank perfectly well).
In this case, there's no need to repeat "clothing" it is already understood when you say "dresses".
As for the filters, the best way is to use URL parameters, following the example above: example.com/dresses-kelly-maxi?sort-by=price&order=desc
Any possible combination of the filter should point to the page where all the options are listed "naturally". If by default example.com/dresses-kelly-maxi is sorted by date added, then the canonicals on any possible filter you offer should point to that page.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help with structure for optimizing Photography Website SEO
Hey guys , I am building a photography website and currently I have it setup the following way for my image galleries : https://ricfrancophotography.com/portfolio/norway-landscape-photography/#!gallery6618-6577 This provides me with an individual link for each of the images in my photography gallery but as a gallery these have obviously no content and I figured the best way would be to add the images I want to work my SEO for to individual blog posts . So here is what I did so far : - Added a link to the caption of each image inside the lightbox that is linking to the individual blog post - In order to not break the navigation I made the post with the content for each image open in a modal popup (it changes the link in the top bar but once closed it goes back to the gallery) . - I made the image inside the post link back to the fullsize image in the lightbox gallery when clicked instead of linking to the .jpg in wp-content/uploads. Now, I have some questions regarding whether this is a good practice in terms of SEO and if the fact of having duplicate images or this structure is going to hurt my SEO any way . Although both images are in different urls they ultimately link to each other this way : Blog Image --> Gallery Image url --> wp-content/uploads/file.jpg Is there a better approach for this ? Thanks
Intermediate & Advanced SEO | | ricfranco0 -
URL Structure & Best Practice when Facing 4+ Sub-levels
Hi. I've spent the last day fiddling with the setup of a new URL structure for a site, and I can't "pull the trigger" on it. Example: - domain.com/games/type-of-game/provider-name/name-of-game/ Specific example: - arcade.com/games/pinball/deckerballs/starshooter2k/ The example is a good description of the content that I have to organize. The aim is to a) define url structure, b) facilitate good ux, **c) **create a good starting point for content marketing and SEO, avoiding multiple / stuffing keywords in urls'. The problem? Not all providers have the same type of game. Meaning, that once I get past the /type-of-game/, I must write a new category / page / content for /provider-name/. No matter how I switch the different "sub-levels" around in the url, at one point, the provider-name doesn't fit as its in need of new content, multiple times. The solution? I can skip "provider-name". The caveat though is that I lose out on ranking for provider keywords as I don't have a cornerstone content page for them. Question: Using the URL structure as outlined above in WordPress, would you A) go with "Pages", or B) use "Posts"
Intermediate & Advanced SEO | | Dan-Louis0 -
Ecommerce, SEO & Pagination
Hi I'm trying to workout if there's something wrong with our pagination. We include the rel="next" and "prev" on our pages. When clicking on page 2 on a product page, the URL will show as something like - /lockers#productBeginIndex:30&orderBy:5&pageView:list& However, if I search site:http://www.key.co.uk/en/key/lockers in Google, it seems to find paginated pages: http://www.key.co.uk/en/key/lockers?page=2 I have a feeling something is going wrong here, but haven't worked massively on Pagination before. Can anyone help?
Intermediate & Advanced SEO | | BeckyKey0 -
SEO question
Hi there! I'm the SEO manager for 5 Star Loans. I have 2 city pages running. We are running our business in 2 locations: Berkeley, CA & San Jose, CA. For those offices we've created 2 google listings with separate gmail accounts. Berkeley (http://5starloans.com/berkeley/) ranks well in Berkeley in Gmaps and it shows on first page in organic results. However the second city page San Jose (http://5starloans.com/san-jose/) doesn't show in the Gmaps local pack results and also doesn't rank well in organic results. Both of them have authentic backlinks and reviews. It has been a year already and it's high time we knew the problem 🙂 any comment would be helpful. thanks a lot
Intermediate & Advanced SEO | | moonalev0 -
Short Url vs Medium Urls ?
Hello Moooooooooooz ! I got a SEO fight today and though the best would be to involve more people into the fight ! 😛 Do you think it's better to get A- company.com/services/service1.html or B- company/service1.html I was for A as services is also googled to find the service1. I also think that it's better to help google to understand where the service is on the website My friend was for B as URL has to stay as short as possible What do you think ? ps: I can create the URL I want using Joomla and Sh404. The websites has 4 different categoies: /about, /services/ products, /projects Tks ! 🙂
Intermediate & Advanced SEO | | AymanH0 -
Indexed non existent pages, problem appeared after we 301d the url/index to the url.
I recently read that if a site has 2 pages that are live such as: http://www.url.com/index and http://www.url.com/ will come up as duplicate if they are both live... I read that it's best to 301 redirect the http://www.url.com/index and http://www.url.com/. I read that this helps avoid duplicate content and keep all the link juice on one page. We did the 301 for one of our clients and we got about 20,000 errors that did not exist. The errors are of pages that are indexed but do not exist on the server. We are assuming that these indexed (nonexistent) pages are somehow linked to the http://www.url.com/index The links are showing 200 OK. We took off the 301 redirect from the http://www.url.com/index page however now we still have 2 exaact pages, www.url.com/index and http://www.url.com/. What is the best way to solve this issue?
Intermediate & Advanced SEO | | Bryan_Loconto0 -
URL blocked
Hi there, I have recently noticed that we have a link from an authoritative website, however when I looked at the code, it looked like this: <a <span="">href</a><a <span="">="http://www.mydomain.com/" title="blocked::http://www.mydomain.com/">keyword</a> You will notice that in the code there is 'blocked::' What is this? has it the same effect as a nofollow tag? Thanks for any help
Intermediate & Advanced SEO | | Paul780 -
Questions regarding Google's "improved url handling parameters"
Google recently posted about improving url handling parameters http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html I have a couple questions: Is it better to canonicalize urls or use parameter handling? Will Google inform us if it finds a parameter issue? Or, should we have a prepare a list of parameters that should be addressed?
Intermediate & Advanced SEO | | nicole.healthline0