Are Directory links relevant?
-
What are everyone's thoughts on directory links now a days? I'm talking about the old tried and true ones, like Yahoo directory and DMOZ?
We had previously been on a couple and removed the links, thinking it was hurting us. But we've been falling in rankings for a while now, and I'm trying to think of some ways to bring us back up (even if they're small). Do you think it would be worth it to be added back in?
Anyone's thoughts on this would be appreciated.
-
I would approach directory link building, as with any other form of linking, as a way to attract new traffic to your site. Pursue a link opportunity, not because it will provide link juice to your site, but rather, drive an engaged consumer who will ultimately convert. The goal is all about getting more traffic to your site, not to rank on Google/Bing, right?
I manage 5 national brands with over 900 locations across the US. Our link profile is heavily weighted on directories that are both popular and industry specific. This helps drive a very large amount of visitors to our pages that ultimately become a lead. We don't go after a directory listing unless it will deliver a visitor who will fill out a form or call. otherwise, what's the point?
-
Contrary to popular belief, I find that _some _directories are still worthwhile. Not the cookie cutter scraped sites, but relevant industry directories that have editorial control and are highly ranked can be excellent sources of links. It may cost you some money,, but they can be worth it. You just need to do your research and use the tools here.
-
Apart from reaching retirement age before your link is live in DMOZ and spending a fortune for Yahoo I wouldn't bother. I would only consider doing these as 'an also' activity.
I would focus on reaching out to high authority, highly relevant sites and seeing if there are ways you can work with each other to get great content on their sites with a natural link back to your domain.
If your rankings are still faltering you may need to go through your link profile with a fine tooth comb and remove anything that is not good quality or spammy. Also ensure all your content is unique and you don't have multiple pages with thin content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Manual Links Vs. Smart Links
Hey Everybody, Is there any downside to the smart link plugins that I see all over wordpress? Basically in short I enter a keyword and where I want that link to go (primarily internal) and set the parameters of repetition etc and it automatically adds the link to that. Now other than the obvious situation where it might put a link in an awkward place, is there anything wrong with this sort of software? Part of me things that this sort of software would not be liked by Google, and that it isn't really getting counted as a true link, but i wanted to see if there were other thoughts or experience with this.
Link Building | | HashtagHustler0 -
Does Yext Directory Listings Help with Links?
Question: Does Yext Directory Listings Help with Links? They have 53 directories and I am trying to find out if this service is going to help building our links?
Link Building | | Tim_Jacquet0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Removed Link
After I have removed a link, how long does it take for it to be reflected in Google WMT?
Link Building | | raph39880 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0