Schema.org for LocalBusiness v. Webpage
-
I am adding schema.org markup for some clients and I am running into an issue. Specifically the site I am working on uses a child theme for Genesis 2.0. Genesis 2.0 added schema.org markup by default to all pages. If I want to change the markup on the home page to a LocalBusiness should I remove ALL other schema.org markup on there for the website (marking nav as nav , header as header, etc)? Or can I leave the markup as a webpage and just add the local business markup as well?
When I look at it in the testing tool in GWMT, it just shows the webpage markup not the LocalBusiness markup. You can take a look here: http://blueskyrestoration.com.
Thanks in advance for your help!
-
Matthew,
...it sounds like you think Google can handle multiple sets of markup on a page?
With a few exceptions yes. For example we regularly use schema for Local business on the same page that we have review markup. This markup is used by the search engines to provide the best results on the serps. I am sure there is a way you can go overboard, but I am not sure there is a penalty for that if all of it were true.
For product reviews, you do not want review markup on a page for more than one product is an example of not having multiple sets of markup. (But you could have local business markup on that same page.
I don't think the WP sidebar markup hurts (but it is of no value to your site IMO).
Hope this finally clarifies, (sorry I did not see the question after my first response)
Robert
-
Looks like I missed removing the sidebar markup on the home page... oops. Anyway so it sounds like you think Google can handle multiple sets of markup on a page?
-
That's what I get for speed reading. I don't think it would interfere. The only other markup I see is WPSideBar (crrrrrazy camel case). I would imagine a bot would look at the page and say; "This seems to be a site that has a sidebar. This also seems to be a local business in Jackson Hole."
I haven't looked into screen readers in a while. Maybe there's a screen reader that interprets Schema markup. If that's the case, you're likely improving accessibility, which is generally a good thing.
-
Thanks Travis. I don't think I asked my question clearly, my apologies. Please look at my response to Robert. Thanks again for looking!
-
Indeed. Thanks for looking. I removed all markup except the local business so I am glad that is what is showing
My question is is it ok to leave the webpage markup (i.e., itemscope itemtype="http://schema.org/WebPage") on the home page alongside the LocalBusiness markup or will that screw up the indexation of the LocalBusiness markup? I ask because while it is obviously most important to me to have it be indexed as a local business, it occurred to me that also indexing the navigation as SiteNavigationElement, the header as WPHeader, etc would help Google and the other search engines with the indexation of the overall website, as it is intended to do.
-
It looks like you're all set. It's showing local business, then it jumps to item 1 - which is the postal address. That's just how it displays in my experience.
-
Matthew,
I took a quick look and it appears the site already has the markup for local business:
itemscope itemtype="http://schema.org/LocalBusiness">
itemprop="name">Blue Sky Services & Restoration | itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">itemprop="streetAddress">355 S Millward St, itemprop="addressLocality">Jackson, itemprop="addressRegion">WYitemprop="postalCode">83001 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>tel:307-734-7678" itemprop="telephone">307-734-7678 | <a <span="" class="webkit-html-tag">href</a><a <span="" class="webkit-html-tag">="</a>mailto:[email protected]" itemprop="email">[email protected]
Are you trying to change it?
Best,Robert
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO- Manufacturer v Distributor
In respect to a safety clothing manufacturer manage SEO on behalf of, I've noticed that product distributors own 85% of the page 1 SERPs leaving product manufacturers such as my client largely under represented for the vast majority of search queries such as 'safety boots'. Love to hear your opinion on why this is and how I can combat it? TIA!
Intermediate & Advanced SEO | | resolved0 -
Productontology URLs are 404 erroring, are there alternatives to denote new schema categories?
Our team QA specialist recently noticing that the class identifier URLs via productontology are 404ing out saying that the "There is no Wikipedia article for (particular property)". They are even 404ing for productontology URLs that are examples on the productontology.com website! Example: http://www.productontology.org/id/Apple The 404 page says that the wiki entry for "Apple" doesn't exist (lol) Does anybody know what is going on with this website? This service was extremely helpful for creating additionalType categories for schema categories that don't exist on schema.org. Are there any alternatives to productontology now that these class identifier URLs are 404ing? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Webpage has bombed outside of Top 50 for search term in one week. What's the cause?
I've been monitoring the performance of some pages via the email Moz sends every week, and until this week two pages that I've managed to get ranking have ranked between 20 and 23 for the specific term. However, today on the email one of the pages for one search term has bombed out of the top 50 while the other page has remained unaffected. What could be the cause for this? I've looked at Google Webmasters for an indication of a penalty of some sort but there is nothing glaringly obvious. I've no messages on there, and I haven't bought a load of spam links at all. What else could I check?
Intermediate & Advanced SEO | | mickburkesnr0 -
Schema.org on Product Page showing strange result if you post url in google
Hi All, We have implemented Schema.org for our products and currently if you put the url in google, the results showing up are not the meta description but some of the schema.org content along with some other rubbish at the bottom . Do you know if we are doing this wrong as in GWT it all looks okay and says it fine? You can get the url from here -http://goo.gl/aSFPqP Any assistance, greatly appreciated. thanks peter
Intermediate & Advanced SEO | | PeteC120 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0 -
Schema Embedded items Hierarchy
Marking up an attorney bio. Using: http://schema.org/Attorney http://schema.org/Person Hierarchy for Attorney is: Thing > Organization > LocalBusiness > ProfessionalService > Attorney Hierarchy for Person is: Thing > Person So, should I use: Larry Lawyer Firm: Law Firm Name Address: 742 Evergreen Terrace Or should Attorney be the top itemtype? Does it even really matter?
Intermediate & Advanced SEO | | Gyi0 -
Questions about Vittana.org's blogging contest and having bloggers use specific anchor text.
Hi All, Kenji Crosland here. I just joined vittana.org (yesterday!) to do some of the blogger outreach and content creation/link building. Although most of the links we've gotten in the past are branded links, we've decided to actively pursue anchor text links with specific keywords. If you check, you'll see that vittana has a relatively high domain authority. At the beginning of next week we'll be conducting a blogging contest with A-list celebrity tech bloggers. I don't think we'll have time to contact influencers in other areas for this contest unfortunately. When these A-list bloggers write their posts, we want them to have a link to this page: http://www.vittana.org/students To me, this seems a great opportunity to win on certain keywords we've discovered that should be easy to win and yet have a high volume of monthly searches. These are 5 word plus keywords that have over 300,000 searches per month. The students page, however, isn't optimized for those keywords. In the long run we want to win for the more difficult keyword "literacy". The word "literacy" is what we think will be a part of our new tagline: "Literacy is not enough". Because of time constraints, we won't be able to create landing pages to win for those "low hanging fruit" keywords in time for the blog contest. My question is: to what extent should we optimize the http://www.vittana.org/students page for the five word plus low hanging fruit keywords that we've discovered. I imagine if the content isn't relevant our clickthrough rates will suffer even if we do win for it (Altering our meta description is a possibility here) . Should we just try for the difficult keyword from the get go and come up with other ways to win for the low hanging fruit keywords? I'd love to hear your thoughts on this.
Intermediate & Advanced SEO | | vittana_seo0 -
Setting up .org and .net supplements
To help with DSEO we are consdering setting up a .org and .net of our brand name (the primary site runs off .com obviously). We are thinking that the net/org sites will: Be one page that is optimized as we need (standard stuff like copy, title, alt-tags, meta desc, etc.) Will be hosted on separate C-blocks Will have a google sitemap that is submitted to Google Webmaster Central Provides a link back to .com Any other suggestions? Are separate C-blocks necessary? Thanks, b
Intermediate & Advanced SEO | | bcmull0