Anyone done SEO with on-page ONLY?
-
I read this blog post:
http://www.seomoz.org/ugc/let-onpage-optimization-change-your-life
The author claims they have increased the visitors 50 fold doing on-page seo ONLY. So they just added content, and optimized the site structure.
Anyone have seen similar results?
Not outreach whatsoever, just adding content to site. Technically, this should be true, article directories has tons of visitors and they were giving out links.
-
Hi Inhouseseo,
Yes, I have made similar things happen for clients. Most typically, this type of results stemmed from overhauling a bad website. In one case, the client's sales (the real test, right?) shot up 125% in one year. I've had similar results with other clients.
My take on all SEO is this: the strength of your efforts must be based on the competitiveness of your target industry. If my client is a quilt shop competing against 2 other quilt shops in a 50 mile radius, chances are, I just need to put up a really good website for them to beat out the other two, who probably aren't going to have hired someone like me because the industry isn't very tech-oriented. If I put a blog in the site and client uses it once a week, she will probably be going way beyond the efforts of her competitors. I'll get her Local SEM firmly in place and she will dominate the whole local scene on the web. No way am I going to have to do linkbuilding. It's just not necessary.
However, if my client is a personal injury lawyer in San Francisco, that's a very different story. I can write content for him all day, and it will help, but if his competitors are all spending $3000+ a month on linkbuilding with hotshot linkbuilders, he's going to have to match and exceed their efforts if he wants to outrank them. There could be exceptions to this, but I would call this pretty typical.
So, my experience with this is that the efforts one has to make for each client are unique. It all depends upon what efforts their competitors are making. In some cases, all you need is good on-page SEO. In others, it will be a combination on on-page plus Local SEM. And, in others, you will have to bring out every weapon in the arsenal, from linkbuilding, to SM, to video marketing in order to gain the visibility the client seeks.
-
You can absolutely still rank with good content and site architecture. It doesn't have to do with having a lot of content, just good content. While you aren't going to rank for any competitive terms, but you can climb up high on the first page for some long tail and local based keywords.
-
That's what I thought too. But he clearly says:
"PS: We have not built any links or engaged in content marketing activities for the aforementioned themes. We are ranking well; [sorely] on the basis of the work we have done on-page!"
You're saying content alone can work if you have a few hundred existing links and build no more links?
-
Yes, making changes to a poorly optimized site can produce huge gains.
But you still need links to rank for anything worth ranking for. You cannot discount it. And I don't think the Client in that article had no external links.
-
If you have an enterprise site with many 1000 pages and many problems and many many natural links and you only do on page you can see some good results.
But if you have a small business site with no natural external links and you do only on site I doubt you will see much in terms of results. that been said you may push out 100s of fantastic articles yet will the consumers see these articles?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image scale Error On page seo
I Have an Image Scale Error in Gtmetrix how to solve it which is the best way to solve it I tried many ways but it's not working.
On-Page Optimization | | AlexSmithh0 -
How to improve page authority?
Hello guys, I am in need of some helpful tips to improve my page authority for this site www.servicii-funerare-iuliana.ro . I have page authority 0, and I don't know why... Thanks.
On-Page Optimization | | iulianafun0 -
New Page Not ranking?
One of this client's top keyword is "oak beams". They already rank well in the UK for other related terms like "reclaimed oak beams" at /reclaimed-oak-beams/ and "air dried oak beams" at /air-dried-oak-beams/ We have created a page at /oak-beams/ but this page ranks nowhere? Instead the reclaimed oak beams or air dried oak beams page ranks for the term "oak beams". Any ideas why Google is swapping between those pages and not choosing the /oak-beams/ page? A few notes are that the /oak-beams/ page is newest page on the site and yes I know there are no links pointing to it but there are no links pointing to the other pages either?
On-Page Optimization | | Marketing_Today0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Are pages with lots of pictures with outbound links bad for seo?
"Inspiration" blog posts are a good example. The one below has 80 pictures as part of a logo inspiration page. But each picture has an outbound url. Bad or doesn't matter? http://www.hongkiat.com/blog/80-creative-and-well-designed-logos/
On-Page Optimization | | seo_f20120 -
Has anyone had experience with the Wix platform and it's SEO qualities?
Wix offers an inexpensive, user friendly platform for building websites. Most of the site is flash, but Wix claims to be SEO friendly. I'm all ears for your feedback and experience with Wix.
On-Page Optimization | | ksracer0 -
Facebook Comments for SEO
Hi, I read few opinions over the potential value of implementing Facebook Comments on internal pages and I got that search engines don't crawl the content generated7written by Facebook Comments. So do you confirm that from a SEO prospective this is not valuable at all? Would you suggest to implement this for example within every product page like Yelp has? Imagine all the value of UGC lost and not read by search engine crawler... In which case would you suggest to implement FB Comments and why? Thanks a lot! Cheers, Nino
On-Page Optimization | | printi0