Non-branded search before branded search in Google Analytics
-
A lot of organic search phrases contain branded terms. Does Google Analytics provide a possibility to track wheteher the first interactor with the website is due to a non-branded search term?
Example: On monday someone search for 'online shoes' and on thursday this visitor search for 'shoestore.com'. Ist it possible in the Thursday report in Google Analytics to see that this visitor has first arrived on the site with the search term 'online shoes'?
The same question can be asked for direct/none traffic. is it possible to see whether these visits ca be attributed to an organic search term?
-
Hi Dan,
I understand the difference between the searches.
I wonder whether it is possible to check if a visitor that uses a branded search term did visit the site earlier with another search term.
-
Hi
To track brand search you'd want to create an advanced segment - create one to show branded keywords and other that show non-branded keywords. The more unique your brand name, the easier these are to create. Like "zappos" (and you'd want to include mis-spellings, "zapos" "zappo" etc).
Direct traffic is someone typing your website directly into their browser - so no search is taking place. By "none" maybe you mean "not provided" (which is when Google doesn't share keyword data from logged in searches) in which case there is no way to get this branded/non-branded in analytics.
-Dan
-
I don't use GA very often (I use a paid analytics package i my day job) but I think this page from google on multichannel attribution might help.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Custom funnel tracking - Google analytics - premium or normal
If I have funnel with more options on same step. E.g. PDP (product detail page) --> "Sign in page A" or "Sign in page B" (customer can choose) --> "Thank you page" How can I track both options in same funnel? Because if I set funnel in analytics like: 1. step: PDP, 2. step: Sign in page A and step 3: Thank you page -->
Conversion Rate Optimization | | Tormar
I would see "Sign in page B" like exit page, but it is not, because customers can choose and come through A or B "sign in" page. Pls help. Ty. 🙂0 -
Should we change branded keywords based on audience knowledge?
Good Morning Moz, Wanted to pose a question to the community that our company has been wrestling with internally for a while now. I think your insights would be tremendously valuable. Our company effectively has two business units, one that is online and one that is offline. Each appeals to a different customer base as well. In one business unit, the larger, more offline and better established of the two, we refer to ourselves as a "manufacturer of high end automobiles" (not true, but using as an example). We've carried this through to the other business unit which is very small, web-based, and growing, but have quickly realized that the majority of would-be customers do not search for "automobiles", they search for "cars." And the keyword volume is night and day. On the order of 5000 searches/mo for automobiles, and 1,000,000 searches/mo for cars (again, not true for these example keywords but this is the actual ratio against our real keywords). So, do we optimize heavily against a lesser known and used keyword, or do we try to target "cars" which sees higher search volume even though it's significantly more competitive? We have this problem with a few different branded keywords, actually, and our search performance reflects as much. If someone were to search for these lesser known keywords they would find us, and we rank well. But the volume isn't there. Thoughts? Thanks in advance.
Conversion Rate Optimization | | J-Me0 -
Google Remarketing Conversions - Possible Issue
Hi All, When it comes to Google Adwords, when considering conversions, Google assigns each conversion back to the click that originally drove that visitor on the day they clicked. so, even if someone converts today, Google would show that conversion as occurring two weeks ago when the visitor originally clicked on a paid search ad and came to my site. fine...whatever. My question now is if we use a remarketing campaign through the Display Network, and someone converts, will that conversion be shown under their new visit or back on their original click where they did not originally convert, causing them to be included in our remarketing audience? Cant seem to find a straight answer anywhere and hoping someone out there has some guidance.
Conversion Rate Optimization | | dsinger0 -
Analytics : Goal tracking for multiple payment methods
ello! I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions. Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page. I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment. Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both. Anyone come across this?
Conversion Rate Optimization | | Bio-RadAbs0 -
CRM, CRO and Google Analytics
Hi, I am making a paid marketing, and organic too, at the moment i am promoting a small product, peoples are signup every day, but i cannot meassure from which keyword which signup(CRO) do you know any software or something like that, to use together with google analytics and google adwords, and to monitor conversions and to know which keyword is bringing me sales and which not. Tell me any how to guide, a software to use for this etc.. help me if you are doing this job. THanks
Conversion Rate Optimization | | leadsprofi0 -
Analytics for Facebook
I'd like to get some more accountability in my Facebook campaigns in the FB ads interface is woefully inaccurate regarding fan conversion. What's the best way to integrate Google analytics, or another tracking program into the new Iframe custom business pages?
Conversion Rate Optimization | | totalseo-1557340 -
Is it advisable to use meta refresh for Google Website Optimiser?
We'd like to track conversions using Google's Website Optimiser, but the conversion page is hosted on a different sub domain so Google won't allow us to use this as the conversion page. The plan was then to add a blank page on the original domain that contains Google tracking code and a meta refresh to the page on the sub domain. We would then block this page in the robots file so Google doesn't try to index the page with the meta refresh. Does anyone see any harm that may come of this? Or any other way around the issue? Thanks in advance
Conversion Rate Optimization | | heatherrobinson0 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0