Subdomain or New Domain or Directory path?
-
Hi Mozzers,
I have a dilemma here. I have one of my clients that has its American website and would like to promote its business in canada(2 locations only vs more than 40 in the u.s).
What would be the best SEO decision here for the 2 Canadian locations:
- should i go for a new root domain? if yes why (www.example.ca)
- a new subdomain? if yes why (ca.example.com)
- or just following a directory path solution under the american site? (www.example.com/canadiancity)
Thanks
Ty
-
Agree with Justin, and would add a twist.
Consider buying the example.ca for the 2 Canadian cities and use them in your Canadian marketing. Just make sure they're 301-redirected to the appropriate directories on the main site. We Canadians do like to know that US-based companies actually have info that's specifically for us Also means that the call-to-action can be example.ca instead of example.com/city which might get a little cumbersome.
Google Webmaster Tools will let you geo-target a directory, so helpful to do that as well.. Getting links from other .ca sites is also a bit of a signal to SEs that the destination page is for the Canadian market.. Getting Canadian user reviews citing the Canadian directory would also likely help the localization process
Paul
-
Personally I would go for option 3, creating a /directory for the Canadian site, as the search weighting your root domain has will in part get passed onto the /directory as it is seen as another page on your root domain.
By going for a root domain or even a sub-domain you will effectively be starting your SEO efforts from scratch.
That said, there is some argument that a local domain would potentially rank better on local searches, however if you set up the directory route correctly by ensuring you have the localised address and phone number on the landing page, get inbound links to point to this page, social mentions etc that should to large degree counter that argument.
One other thing to consider is that all your SEO efforts on the /directory will help your domain authority and search weighting for the parent domain.
Rand did an great whiteboard friday a while back which explains the pro's and con's of the above options, so I would definitely check that out for a more in-depth explanation
http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have redirected my old domain to my new blog, why its not being detected?
Hey Experts, I hope you are all doing great, I'm extremely confused right now. Any help will be much appreciated. I have redirected my old blog hellgatelondon.com to my new blog iriveramerica.com. It has been redirected for many days with wild card from bluehost and also within htaccess but Moz link explorer won't detect it, what's the problem? anyone please? Kind regards...
Intermediate & Advanced SEO | | euaobela0 -
Many New Urls at once
Hi, I have about 5,000 new URLs to publish. For SEO/Google - Should I publish them gradually, or all at once is fine? *By the way - all these URLs were already indexed in the past, but then redirected. Cheers,
Intermediate & Advanced SEO | | viatrading10 -
Legal Client Wants to Change Domain Name... What's the best way to pass authority from old domain?
Hey Mozzers,
Intermediate & Advanced SEO | | WhiteboardCreations
I received a call on Friday from a 6 attorney law office who have been my client for a long time. They have an established brand/domain in their market which isn't very big, but has a lot of competition. 2 of the attorneys are leaving to start their own firm and they want to remove a letter from their name abbreviation, thus their domain name as well. So, the other partners want to change the domain to reflect this. They want to buy a EMD [city]lawyers.com for about $1,600 along with some others to protect their new brand and name. I have a good idea as to what I need to do, BUT would love to hear advice from the community for this type of drastic change. 301 redirects? New Google Analytics code or same just different profile? Webmasters verifications? Content from old site? Old domain forwarding or keep active for a little bit? Is not the time to get them an SSL? Also, what should I prepare them for in terms of website traffic expectations and Google authority drops or remains the same? I know their Moz DA/PA will drop to 1/1, but anything else to look out for? Thank you in advance!
Fellow Pro Member - Patrick1 -
NEw domain extensions, are they worth it seo wise?
Hello I am curious if all of these new extensions for domains are worth it? So say you are a home builder and you bought homebuilder.construction - where as construction is a new extension, does this help seo? Or is it all just a big sales gimmick? Thank you for your thoughts
Intermediate & Advanced SEO | | Berner1 -
Consolidating MANY separate domains into a much better, single URL: Should I point a landing page or redirect to the new site?
I am consolidating a site for a client who previously, and very foolishly, broke up their domains like so: companyparis.com companyflorence.com companyrome.com etc... I am now done with the new site, which will be at: company.eu with pages as appropriate: company.eu/paris company.eu/florence company.eu/rome This domain, although not entirely new, does not have much authority or rank. In terms of SEO and link-building, is it better to redirect the old domain to the specific page on the new domain: companyparis.com --> company.eu/paris or... is it better to put a landing page at the old domain LINKING to the page on the new domain: companyparis.com --> landing page linking to --> company.eu/paris
Intermediate & Advanced SEO | | thongly0 -
SEOmoz recommended Directories
SEOmoz recommends a bunch of directories and some cost money. How much influence do these directories have? Is it worth investing in some where the category makes sense or all where the category makes sense?
Intermediate & Advanced SEO | | SEODinosaur0 -
Redirecting One Page of Content on Domain A to Domain B
Let's say I have a nice page of content on Domain A, which is a strong domain. That page has a nice number of links from other websites and ranks on the first page of the SERPs for some good keywords. However, I would like to move that single page of content to Domain B using a 301 redirect. Domain B is a slightly weaker domain, however, it has better assets to monetize the traffic that visits this page of content. I expect that the rankings might slip down a few places but I am hoping that I will at least keep some of the credit for the inbound links from other websites. Has anyone ever done this? Did it work as you expected? Did the content hold its rankings after being moved? Any advice or philosophical opinions on this? Thank you!
Intermediate & Advanced SEO | | EGOL2 -
Different Geographies - New Domain or Subdomain?
I have a site that is successful on the SERPs for a certain geography, let's call it City A (I'm sure you can't tell what it is from my username). I'm moving to a new city in another state so I will be building my business in this area (City B). Should I create a new domain for City B with CityBWebsiteDesign.com or should I create a sub-domain called CityB.BrandableCompanyName.com and just redirect CityBWebsiteDesign.com to the URL for offline marketing purposes only? My current website BrandableCompanyName.com has some authority with Google. Will it be better to building something on the sub-domain and get any sort of cross-benefits or are there really no benefits to be had between sub-domains? The benefit of going with CityBWebsiteDesign.com would be having a keyword rich URL but I would basically be starting from zero with building authority. Specific experience you've had with this or cited examples would be great for the discussion! Thanks,
Intermediate & Advanced SEO | | JaredDetroit
Jared0