Changing Menu Url and Menu Anchor Text
-
Hi All,
I have a well established site. I would like to make a couple of adjustments to my main menu.
1] Replace a menu url with an established page url.
2] Rename a menu anchor text to something more meaningful.What impact would changing the menu have?
Thanks Mark
-
Hey Mark,
- Your old URL might drop in ranking b/c it lose an internal link; it depends on how many links (both internal/external) it currently has. If it has a lot, the loss of an internal link may not matter that much.
- The new URL should rise in ranking for green shoes. There's no guarantee it will rise to replace your old URL. It depends on its link profile, competition, and on-page SEO.
Here are some additional thoughts on strategy:
- If you can, maybe ADD the new link instead of REPLACING the old link. Then you won't lose the internal link.
- I'd test it out for a week by making the proposed changes. If you don't like the changes, revert the menu.
Hope that helps.
-- Andrew
-
Hi Andrew,
The old URL /green-shoes will provide content to the user from a different perspective to /designer-green-shoes. The Old URL will be a hyperlink on the /designer-green-shoes page.
Thanks Mark
-
Hey Mark_Ch,
One more question--what's your plan with the old URL's? e.g. /green-shoes adn /sports-shoes?
Andrew
-
Hi Andrew,
"Main Menu" is the horizontal navigation bar.
"Menu URL" is the page that the user is sent to upon clicking an option in the "Main Menu" horizontal navigation bar.Based on a silly example:
Let say one of the options in the "Main Menu" horizontal navigation bar is called 'Green Shoes'. When clicked the user is directed to the url mysite.co.uk/green-shoes. I would like to replace the url (mysite.co.uk/green-shoes) to a new page mysite.co.uk/designer-green-shoes.Additionally, lets say one of the "Main Menu" horizontal navigation bar options says "Sports Shoes". I would like to rename the anchor text to "Casual Running Shoes". The url will point to the same page that has relevant content.
Hope this silly example provides clarity.
Thanks Mark
-
Hey Mark_Ch,
For clarification:
- What do you mean when you say "main menu"? A horizontal navigation bar? Sidebar?
- What do you mean when you say "menu url" and "established page url"?
Let me know, so I can better understand and answer your question!
Thanks, Andrew
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do old backlinks still help with new URL with 301 redirect? Also I added the www. How does this affect it all?
I changed my URL from exampledetailing. com to exampleautodetailing. com. It is redirected with a 301. Also, it is on Squarespace AND I opted to add the www. So will the old backlinks of exampledetailing. com still help the new URL exampleautodetailing. com or do I need to try and update all the links? Also, future links, do I need to include the www. or just the root domain of exampleautodetailing. com or even the whole https://wwwexampleautodetailing. com? I believe the www is considered a sub domain and a new entity on Google, so I am not sure how that works. Thank you!
Local Website Optimization | | Rmarkjr810 -
Knowledge Graph Details can be changed through Knowledge Graph Schema
Hello, all! I have a client who's Fortune 500 - has all the good "stuff" that is associated with pulling in proper info into the knowledge graph/company information box - Wikipedia, strong citations, etc., but the CEO name is showing the old CEO name althopugh we haven't mentioned it in wiki neither on our website but still google is picking it from somewhere else & showing the previous CEO name. How can i change it? Thanks!
Local Website Optimization | | dhananjay.kumar10 -
Help choosing ideal URL structure
Hi All, We are considering changing the link structure for the website of a large restaurant group, which represents about 100 restaurants in the USA. While I have some opinions, I'd very much welcome the opinions of some other seasoned SEO's as well. There are two options on the table for the link structure, which you can see below. The question is for restaurants with multiple locations, and how we structure those URLs. The main difference is whether we include the "/location/" of the URL, or if that is overkill? I suppose maybe it could have some value if someone is searching a term like "Bub City Location", with "location" right in the search. But otherwise, it just adds to the length of the URL, and I'm not sure if it'll bring any extra value... In this example, "bub-city" is the restaurant name, and "mb-financial-park" is one of the locations. Option A
Local Website Optimization | | SMQ
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/location/mb-financial-park/ Option B
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/mb-financial-park/ Thoughts?0 -
Which URL and rel=canonical structure to use for location based product inventory pages?
I am working on an automotive retailer site that displays local car inventory in nearby dealerships based on location. Within the site, a zip code is required to search, and the car inventory is displayed in a typical product list that can be filtered and sorted by the searcher to fit the searchers needs. We would like to structure these product inventory list pages that are based on location to give the best chance at ranking, if not now, further down the road when we have built up more authority to compete with the big dogs in SERP like AutoTrader.com, TrueCar.com, etc. These higher authority sites are able to rank their location based car inventory pages on the first page consistently across all makes and models. For example, searching the term "new nissan rogue" in the Los Angeles, CA area returns a few location based inventory pages on page 1. The sites in the industry that are able to rank their inventory pages will display a relatively clean looking URL with no redirect that still displays the local inventory like this in the SERP:
Local Website Optimization | | tdastru
https://www.autotrader.com/cars-for-sale/New+Cars/Nissan/Rogue
but almost always use a rel=canonical tag within the page to a page with a location parameter attached to the end of the URL like this one:
https://www.autotrader.com/cars-for-sale/New+Cars/Nissan/Rogue/Los+Angeles+CA-90001"/>
I'm having a hard time figuring out why sites like this example have their URLs and pages structured this way. What would be the best practice for structuring the URL and rel=canonical tags to be able to rank for and display location based inventory pages for cars near the searcher?0 -
I have a Wordpress site that ranks well and a blog (uses blogger) with slightly different URL/domain that also ranks decently. Should I combine the 2 under the website domain or keep both?
I realize that I am building essentially 2 different sites even though they are connected, but on some local town pages i have 2-3 results on Page #1. Nice problem to have eh? But i am worried as for a lot of my surrounding towns my competitor has the top listing or definitely ahead of me, so i am wondering if i combine or convert my blog into the same domain as my site, then all of that content + links should hopefully propel my site to #1. Anyone have an experience like this? thanks, Chris
Local Website Optimization | | Sundance_Kidd0 -
Which URL structure should I use?
samhillbands.com/bands/Charlottesville-VA-Wedding-Bands samhillbands.com/wedding/bands/Charlottesville-VA-Bands
Local Website Optimization | | brianvest0 -
How to approach SEO for a national umbrella site that has multiple chapters in different locations that are different URLS
We are currently working with a client who has one national site - let's call it CompanyName.net, and multiple, independent chapter sites listed under different URLs that are structured, for example, as CompanyNamechicago.org, and sometimes specific to neighborhoods, as in CompanyNamechicago.org/lakeview.org. The national site is .net, while all others are .orgs. These are not subdomains or subfolders, as far as we can tell. You can use a search function on the .net site to find a location near you and click to that specific local site. They are looking for help optimizing and increasing traffic to certain landing pages on the .net site...but similar landing pages also exist on a local level, which appear to be competing with the national site. (Example: there is a landing page on the national .net umbrella site for a "dog safety" campaign they are doing, but also that campaign has led to a landing page created independently on the local CompanyNameChicago.org website, which seems to get higher ranking due to a user looking for this info while located in Chicago. We are wondering if our hands are tied here since they appear to be competing for traffic with all their localized sites, or if there are best practices to handle a situation like this. Thanks!
Local Website Optimization | | timfrick0 -
URL structure for local SEO
Hi fokes, question; which url structure is best for local rankings. For example: when I want to rank on the keyword: "Plumber Londen". And I dont have plumber in my brand. What is the best url structure: example.com/plumber/londen example.com/plumber-londen
Local Website Optimization | | remkoallertz1