Paid Press Releases: Good for SEO or bad?
-
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
-
There is amazing trust flow with press distribution and it is VERY possible to rank certain queries with Press alone (read low comp local), however, ignoring the branding and view/traffic potential is a mistake.
Do not believe the hype that they are ineffective as an inclusion to your ranking strategy.
-
Agreed...they should be used exclusively for press mentions, not for SEO. However, if your story gets picked up then that's all the better for your site. One of the examples of a "link scheme" in GWMT guidelines are: "Links with optimized anchor text in articles or press releases distributed on other sites."
John Mueller comments on press releases for SEO in the video embedded on Search Engine Roundtable
-
If you are sending it "for SEO" it is probably a bad thing. If you are sending it because you have a legitimately Newsworthy story to share, I think it's a good thing.
-
Only if your release is newsworthy enough that you expect it to get picked up and rewritten.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you think this is a good idea?
I have an idea that might help people evaluate casually the strength of backlinks. I'm thinking of building an upvoting list of backlink pages. People can vote on how they feel the strength of the backlink site has personally helped them. This would not be algorithmic or scientific, just a community of people rating their actual success with the strength of the backlinks for particular sites. Thoughts? Thanks!
Link Building | | sstrick0 -
Is providing a paid scholarship to schools and receiving a back link, classed as a paid link scheme?
I've always wondered if it is classed as paid links in Google's eyes?
Link Building | | ResumeGenius0 -
Paid Directory Submissions
Hello, I recently submitted our main url to BOTW and Yahoo directory, Typically how long does it take for google to index these? Thanks!
Link Building | | TP_Marketing0 -
Link Directories - Good or bad?
I've just done a search on open site explorer for a competitors site that has is ranked number one. Most of their highest authority backlinks are from link directories. I just read an article on here saying to stay away from directories that state things like 'seo friendly directory'. Many of my competitors links are from these kind of sites! Will it harm me to get links from such sites? It seems to be working for my competitors.... confused.com!
Link Building | | SamCUK0 -
What to do with some good links I have?
I have some pretty strong links from relevant sources linking to the homepage of a site I deal with. The links are usually from a PR3-5 pages and display specific result about the linking site. Sometimes they come from badges. We offer several services, so sometimes the page is about one service and next time about the other. Currently all of my pages link to the homepage. Would it not be better to link to the specific product page related to the page I have? Also I can do a canonical to the service pages? Which would be best?
Link Building | | Svetoslav0 -
E-commerce SEO targeting Manufacturer Keywords
What are some good tips, articles, posts, etc. specifically on e-commerce sites that want to target the manufacturers they sell as keywords. For example: Footlocker.com wants to target "Nike" The products we sell are obviously much less competitive than Nike.
Link Building | | JMacSupply0 -
SEO Virgin - how shall I start ?
Hello everybody, I'm pretty new to this whole SEO world but Im willing to do my best to learn the most crucial things in order to optimize our site for it. I've purchased the pro option and hope to get some insights into areas that need to optimized in order to get a great ranking by google. I've already started with share linking and social media activities, in order to build up links to our sites. Since our community will be a specified media sharing portal, Im not quite sure how I should start the linking process besides posting some relevant articles on digg, delicious, facebook, etc, incl. relevant links and content... I read in some of your forums that you would not recommend to pay for links. So how shall I start with the onpage optimization and link building process ? Appreciate your help! Thanks a ton! M.
Link Building | | Kaan0 -
Is publishing press releases for SEO thorugh newswire sites as effective post panda?
Does anyone have any knowledge/thoughts on how leading newswire sites have been effected by Google's latest updates, i.e. Panda? To date this has been a method (alongside others) I have sucessfully used to build links, but the results of late have not been as good for some clients and I'm beginning to question how effective this is - so I would be very interested to hear anyone else's experiences in this area?
Link Building | | simon-1453280