Domain or Category Links for E-Commerce Page?
-
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
mydomain.com/category-for-major-keywordNow when people like to link to me, what should I do? Shall they link to:
What brings me more in terms of ranking for that keyword with my category?
Thanks, Robin
-
I presume that you are talking about a page that is a category page that lists multiple products?
The general rule is that any page will tend to rank more highly when it has quality links pointing towards it. So, the same is true for a product category page. However, I would add the following caveats on the types of links for which you should aim:
- The links should be good ones and not from junk directories, article sites, and so on
- Don't use exact-match anchor text
- Are the websites quality and relevant -- one way to determine this is to ask if you would want a link from a site for the referral traffic even if Google did not exist. Is the page and website talking specifically about that type of product? Is it a website that your potential customers use and is relevant to the industry?
- Look at Domain Authority and Page Authority
- Will the link appear natural or as though you "built" it
- Will the link be an editorial one (placed in the main text of a page) and not in other places that are targeted by spammers (header, footer, sidebar lists, etc.)
- My personal rule is to try to earn links through natural PR and marketing (that's a Moz post I wrote on the topic) rather than to "build" them artificially
- Don't get too many artificial links pointing towards the category page -- it will look like an unnatural link profile. Most natural links will always likely point towards the home page or to pieces of content (like blog posts) that have added to the site.
I hope this helps! For links, quality matters more than quantity. Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Is Moz Able to Track Internal Links Per Page?
I am trying to track internal links and identify orphan pages. What is the best way to do this?
Moz Pro | | WebMarkets0 -
A mass of spammy links pointing to our domain from dynu.net
Hi MOZ community! Need some help with some strange activity on the link profile of a website I manage... I have noticed since the 4th of August a mass of links pointing to one of our domains. It looks like some kind of attack from dynu.net. I am seeing 100s of different subdomains from this website in the Discovered and Lost area, with DA 1. They are linking to us from very low quality pages with no CSS, that includes just random text. Anybody seeing anything similar or from the same website? Our links report example: https://imgur.com/a/y7pAopJ Also, what is the correct process to deal with such instances? We have used Google's disavow in the past, but I have read that Google are quite proactive at recognizing spammy links, and webmasters don't really need to use that tool. Much appreciated! y7pAopJ
Moz Pro | | dqmedia0 -
Why would SEOmoz be blocked from a domain?
Am I missing something? I'm trying to do Link Research on www.weddingcarsofhampshire.co.uk but it seems to be blocked, any ideas why that would be the case?
Moz Pro | | JemRobinson0 -
Inbound Links to Subdomains
Hi I want to gather a list of sites that are linking to individual blog items. Is there a way of gathering this data easily in Open Site Explorer? I've tried putting in the url/blog domain in the search box, and this just brings up those sites that link to the blog home page. I want to see all the inbound links that link to ALL subdomains within a particular URL. Any help appreciated. thanks
Moz Pro | | goodge0 -
Finding affiliate links with opensiteexplorer
Hey guys, I'm trying to develop lists of our competitors affiliates using opensiteexplorer using the following method When logged in to seomoz, go to http://www.opensiteexplorer.org/ Search for<rival company="" domain=""></rival> Select Show ALL links from ALL pages to PAGES ON THIS ROOT DOMAIN and SHOW LINKS UNGROUPED Click 'Filter' Click_ 'Download csv'_ Open the csv in excel and filter the Target URL column for any known part of the affiliate link (example ?a_aid) - this leaves you with a list of the affiliate links Filter out duplicates Is this the best process? I have a feeling I'm missing some as OSE truncates to 25 links per domain. It would be nice also if OSE could do the filtering for me. Any better ways to do this?
Moz Pro | | pilkster2 -
When will links appear
When will links appear? Hi I submitted one of our products to a range of beauty bloggers and all of the reviews came back, really positive, along with links to our site. However when I run a back link report in open site explorer only one of these links is showing up even though the links all went live at about the same time. Can any one explain this in discrepancy?
Moz Pro | | Hardley10 -
Are you going to update your On-Page too?
With the new over optimisation penalty coming in, I was wondering if you're going to update your online tool to take this into account?
Moz Pro | | photogaz0 -
How can I reduce the number of links on a page and keep the site easy to navigate?
The SEOmoz Site Crawl indicates that we have too many on page links on over 9,970 pages. This is an ecommerce site with a large number of categories. I have a couple of questions regarding this issue: How important is the "too many on page links" factor to SEO? What are some methods of reducing the number of links when there are a large number of categories? We have main categories with dropdown menus currently and have found that they are used to browse and shop the store.
Moz Pro | | afmaury1