A good review schema markup tutorial?
-
Howdy Moz,
Still kind lost of review markup and the best way to get it implemented into a Wordpress site. Any suggestions on a good tutorial that walks you through the process?
-
Hi Imedia,
Smart questions. Let me explain how to differentiate these two forms of user generated content.
Reviews: These should be posted directly by the customer on third party platforms (think Yelp, YP, etc.). You should never post a review on behalf of a customer and should not set up a station in your place of business to collect them from customers. Always let customers post reviews on their own, using their own accounts. Also, never take a review off a third party site and re-publish it on your website. You can link from your website to your review profile on third party sites, but do not re-publish the reviews found there. Further, do not encourage customers to post the same review across multiple sites. Be sure to read the guidelines of each of the major review sites so that you know what is allowed in terms of solicitation. For example, Yelp forbids you to ask customers for reviews. They want it to be completely spontaneous. Google doesn't mind review solicitation, provided you are not specifically asking for positive reviews. All reviews should be unbiased. Here is a super page in our new Moz Local Learning Center that links directly to the review guidelines of top platforms. This should really help you: http://moz.com/learn/local/understanding-review-guidelines
Testimonials: These are reviews of your business that you are receiving orally or in writing from your customers and then publishing directly on your own website. Do not ever publish these on third party sites, as if you were the customer. Only publish them on your own website. You can put them on a single testimonials page, or you can seed them on different pages, as appropriate, throughout your website.
It's great to earn both reviews on third party sites and testimonials on your own site. Both assets make you stronger!
There is a paid tool you might like to know about if you're getting serious about creating a review and testimonial acquisition campaign. Check out getfivestars.com. This is a unique and very powerful little tool that walks your customers through a process of leaving feedback and then being guided to either leave a testimonial or review. It also allows you to intervene with a customer who had a negative experience, lessening the chances of them leaving a negative review. You can, of course, handle review and testimonial acquisition manually, but you might at least like to consider GetFiveStars if you're considering implementing a really polished, concrete campaign.
Hope this helps!
-
Sure does make sense! Quick question about the source of the review. You always want to get testimonials from clients as reference of your good work. However, these are self generated while reviews are done independently. Is it proper to use the testimonials or the review?
If testimonial, how do most handle ratings?
If it is the review, what about potential duplicate content issues?
Thanks for all of the education!
-
Hi Imedia,
Basically, all you have to do is go to the app William has linked to. You can use this to take written testimonials your customers have given you, enter them into the tool, take the code and paste it into your website on a testimonials page you've created. This way, you can have on-site testimonials which Google may also display by means of stars in their main SERPs. Does this make sense?
-
Depending on the amount of reviews you need to mark up, this tool may be all you need: http://schema-creator.org/review.php
Just embed the generated code and you'll be good to go, or it will at least give you a good start.
There are also Wordpress plugins that allow this sort of generation in the backend.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Did not get Good reply on my previous query. Can anyone help me?
I did not get satisfactory answer on my previous question here - https://mza.seotoolninja.com/community/q/please-provide-solution-for-my-website-duplicate-content-problem Please help me.
Intermediate & Advanced SEO | | Alexa.Hill0 -
Benefits/drawbacks to different Schema markup languages (ie. JSON-LD, Microdata, RDFa)
Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.
Intermediate & Advanced SEO | | Brian_Dowd1 -
Do Local Search Efforts (Citations, NAP, Reviews) have an impact on traditional organic search listings (without the A, B, C mapping icons), but rather the traditional listings?
Are citations, NAP, Reviews, and other local search efforts impact traditional SEO listings? Can one elaborate?
Intermediate & Advanced SEO | | JQC0 -
Did Reviews still have the same value in Google places ranking?
I have two questions relating to Reviews. 1. Reviews still add value to Google places ranking. 2. I have a page and two clients posted reviews for me.They all get removed after 3,4 days.What is wrong with Google?Did they consider them fake?
Intermediate & Advanced SEO | | csfarnsworth0 -
The right way for review count?
Hi, I have a question that kinda bothers me for a while now and would love to hear you guys thoughts on this matter. One of the categories in my websites is services reviews, for example:
Intermediate & Advanced SEO | | Ouzan
http://www.websiteplanet.com/review/questionform/ Recently we upgraded the site and gave users the option to write their own review as well. Now as you can see, the way it works is that we write a very big and informative/professional review ourself and in addition we give users the option to write their own reviews and share their experience with the service. Now My question is:
There is the itemprop-review count thingy, now we did it so if 0 users wrote a review it will show 0 reviews on the count.
Is it correct? (Feel free to check the site code yourself)
Or is it wrong? because their is actually 1 review (our editors review) I hope I explained my self well...
If not, please let me know what is unclear. Thanks!0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Google+ Local pages under review. How long does this take?
I have a couple Google+ local pages that have been placed under review. Does anyone have experience regarding the time frame of this reveiw process. Google says to give it a few weeks, but one page has been under review for four weeks now. How long should I wait for Google to review them before I delete the page and start over?
Intermediate & Advanced SEO | | VentaMarketing0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0