Are High Domain Authority, Low Page Authority Links Good?
-
I recently created a scholarship with the hopes of getting .edu backlinks (as well as helping students in need, of course). So far, I have received 8 followed backlinks from very authoritative .edu sites (70+ domain authorities). The pages that link back to me are the "outside scholarships" pages. I've seen these pages range from having a page authority of 10 to 50+.
For example, I just reached out to Johnson & Wales for a link on their outside scholarships page: http://www.jwu.edu/scholarships-from-outside-agencies/
You can see this page has a PA of 1 and a DA of 73. I'm wondering if Google will see the low page authority and not give me much valuable juice (if any). Are these types of links worth it?
-
Is it a good page? Is it helpful to people? Is it related to the link's destination? Would you trust the page? If the search engines disappeared or stopped using links in rankings, would you still want the link?
-
Yes but what if domain authority is decent but the page authority is perhaps a 1? Do we skip it?
-
Thank you for your response. I will continue to my .edu crusade!
-
Thank you Adam, you confirmed everything I was thinking.
-
Hi Andrew!
Creating a scholarship is a great way of getting links from sites with a high domain authority. Whether Google gives more weight to .edu (or .gov) links is open to debate but generally speaking .edu sites tend to have a lot of authority due to the large amount of natural links that they attract (although this is not always the case).
One thing to be aware of, Google does not look at page authority (PA) or domain authority (DA) specifically as these are Moz metrics. However, they will give a good indication to the overall authority of a site as these metrics are closely related to PageRank, which is a Google metric.
It is not uncommon for internal pages on a site to have much lower authority metrics than the overall domain. This is not a bad thing and you shouldn't be worried about gaining links on pages that have a lower PA than the overall DA. It may be that these pages are newer and will therefore have less links than the home page resulting in a lower PA. So to answer your question of whether these links are worth it? I would say yes, for sure.
I hope that helps.
-
Hello,
Although I am no expert, I have read mixed views on this. While trying to get better links, I read to create a scholarship or donate to get good backlinks.
Matt Cutts said somewhere that Google does not favor EDU or GOV links
Although most of the time these types of links have great DA.
Some people in the Google Product Webmaster forums bashed me for asking about DA as DA is garbage in their eyes.
So that being said, in my research most every site above mine have great DA, but poor PA
So my thinking is that as a whole domain they are awesome, that page though is not linked to very often and or so it does not show trust and authority in Google
I am sure an expert will chime in. Best wishes
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do affiliate links to Amazon product pages boost those pages in the SERPs?
From casual observation, I believe that affiliate links to Amazon product pages, move those Amazon pages up in the SERPs. Does anyone else have an opinion on this? Philosophically, I think that affiliate links should not be counted in the rankings, even if they have not been nofollowed. I think that Google and other search engines should be filtering these links because they are compensated. Thanks for your thoughts.
Link Building | | EGOL2 -
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
Missing Inbound Linking Domains
For some reason, our websites seem to be missing a number of authoritative inbound linking domains which seems to be a primary driver in lowering our domain authority as compared to our competition. Does anyone have any feedback as to why this might not be populating or is there something additional we need to do to have these show up? If it doesn't show up in MOZ is it likely that Google might also not be seeing these as inbound link domains? Thanks as always MOZ Community!
Link Building | | Leithmarketing0 -
Should I Be Concerned About Unnatural Links Pointing to 404 Pages?
I bought an existing domain name on Sedo sometime ago and launched a new website on it in early June this year. I noticed there are about 5 or 6 spammy links from directories that were obviously bought by the previous domain owner but they're pointing to pages that never existed on the new website. Other than that, the link profile is 100% clean and it's quite good actually, lots of links from my content being shared on social networks. So should I be worried about these links? Like a lot of webmasters, I'd like to avoid using the disavow tool, I really don't trust that thing.
Link Building | | sbrault740 -
Page specific external followed links
Hi, I'm using Site Explorer to research my website but the stats don't have up! Page Specific - External Followed Links: 11
Link Building | | Hughescov
Sub Domain - External Followed Links: 40
Root Domain - External Followed Links: 40 Total links: 1,733
Total links on webmaster tools: 781 How does this add up? Why am I getting varied results.. And what is the difference between Page, Sub and Root when I only tested www.mysite.com? Any help would be great! Shaun0 -
Tagged pages showing too many links
I'm confused - seo moz crawl shows I have lots of pages with too many links. 150 - 200 or so. I'm not sure how any of my pages can have that many links and they don't appear to to me. Here's an example: http://www.musicliveuk.com/tag/wedding-entertainment They all appear to be 'tag' pages. These pages are blocked by meta robots anyway so is this a problem and how do I fix it? I also am very confused by rel canonical. I have 300 odd pages with this warning. Is this good or bad? Plesae help!
Link Building | | SamCUK0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0 -
Will No Follow Links count toward your root domain links for Domain Authority?
I am wondering if no follow links help, hurt, or do nothing when it comes to increasing page and domain authority? I know they are not supposed to pass rank and I have read discussions that some people suspect they still might, but I am wondering if I have a mix of follow plus no follow, will the no follow ones increase the count of the root domains linking to me and help boost my authority? Assuming of course the no follow links are coming from quality sites with high page and domain authority of their own. Thanks.
Link Building | | FastLearner0