How to Access Keywords in Old Adword Account
-
Where can the keywords that go with a specific ad be found in Google adwords?
Right now the only keywords we can find are all the collective keywords used across the 10 ads in the campaign.
We need to which individual keywords are associated with each ad.
Is that information available, and if so, where?
Appreciate your input.
David
-
I'm not entirely clear on the issue you're having.
It sounds like all 10 of your ads and all of your keywords are in the same adgroup. Is that correct?
Ideally, you should have your keywords and ads separated into multiple adgroups based on keyword intent & similarity. For instance, if I am selling red shoes I would separate out the adgroups like such:
AdGroup 1
"red shoes"
"red shoe"
"shoes that are red"The adcopy that would go here would be "Red Shoes" in the headline and "www.mydomain.com/Red-Shoes" in the display URL.
AdGroup 2
"womens red shoes"
"womens red shoe"
"red shoes for women"and the adcopy that would go here would be focused around "Womens Red Shoes"
If you wanted to track one keyword to one ad, you should only have 1 ad in an adgroup and 1 exact match keyword. You can also track this information in GA sometimes with the appropriate columns, but the adcopy needs to remain distinctive in the headline.
-
Hey,
In adwords there is a sections for ads, then ad groups. Do you have different campaigns set up?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impressions skyrocketed 10x in few days on just one keyword and I don't understand why.
Hi everyone, I found this 'anomaly' in my google search console data. As you can see from the picture the impressions skyrocketed in a few days and then sort-of plateaued. The clicks remained almost the same because the keyword is highly informational (Wikipedia takes all the traffic). The keyword has around 650 000 searches per month. Btw. We are not doing off-site SEO. I would like to hear your opinion on what could have caused this. A Google update maybe? 5lERKef
Reporting & Analytics | | filip-balun1 -
Why am I showing a difference in Goal completion for Adwords and Analytics?
I have conversion tracking setup for Adwords and Goal tracking setup in Analytics. There is a large discrepancy between the two. Anyone have any ideas?
Reporting & Analytics | | EcommerceSite0 -
Best way to measure local search keyword rank
I have several clients that have a regional or local presence and want to track their rankings for various keywords, but only in the areas they are located in. What are the best ways to track keyword rank in specific locations or regions of the US?
Reporting & Analytics | | TheURLdr0 -
Large content snippets showing up as keywords?
I've started to notice something very strange: the search keywords report in analytics show a bunch of instances where a person copied large snippets of our site content and then pasted it into the search box. Half these searches are coming from the US and half from...India. I'm worried that this may be the sign of a competitor attempting to perform negative SEO on our site (though admittedly I don't know how). Anyone seen anything like this? Advice? Thanks!!
Reporting & Analytics | | SarahLK0 -
Google Keyword Tool versus Google Analytics
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics. However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Using Clients GA account for their over all website to Optimize Their Blog? or is there a better way to compare apples to apples
I would like to optimize my clients blog. If I am using their GA account for their over all website but put in the sub folder for SEOMOz, will it detect that I only want to optimize the blog ex. http://xxx.com/blog or will I be seeing the GA for the entire site on SEOMOZ?
Reporting & Analytics | | CliffordC0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1 -
Why do I get lots of traffic from a bizarre keyword?
Bit of an odd one but I've been getting a large and steady stream of traffic over the last few months from a very random keyword that according to addwords figures shows "on data". Its our second biggest referring term only beaten by our brand name. We get more traffic from this term than keywords we have invested a lot of time in that show thousands of traffic volume in addwords. When looking at behavioral data its gets odder, a bounce rate of 98.11% time on site 2 seconds and page visits 1.02. So this traffic isn't real traffic and it's not real people. So my questions are, what is it? why do we get this random traffic, has anyone els noticed things like this and is it a problem? I presume it must be something to do with some sort of spam but apart from that i'm stumped. It's just one of those things that has been bugging me so I would appreciate any help. Kind Regards Paul
Reporting & Analytics | | pauldoffman0