Guest Blogging
-
If I am looking to guest blog for back links, do I need to reciprocate and provide guest blogging opportunities for them on my site?
OR is it better to ask other site's to link to articles on my client's page with the understanding I will link to their page (if they are not competition)?
I am trying to do some link building for a bankruptcy lawyer and I am considering possibly searching out guest blogging in different cities/states. Bankruptcy is primarily a federal matter, so reaching out to neighboring states. Not sure the client will be interested in this or not, but it's something I am considering. A lot of law firms have contact information Thanks everyone!
-
Thanks for the feedback everyone!
I have read articles stating the same thing. Like everything with SEO, we want to use guest blogging at a minimal level. I certainly don't see a benefit to over doing it. but we still want to get a few back links.
We definitely want an audience, but we are working with the tools we have.
At this point we are considering reputable sites like major news outlets or state level law blogs. There are a few sites that sell "SEO services" like Alllaw, findlaw, or NOLO, but we have found that while they can get the client business, they don't actually do much to drive traffic to the actual website (ie those companies want to charge and arm and a leg, but not give you the option of really improving your SEO.)
-
I think, Matt Cutts emphases "...if you’re doing a_lot_of guest blogging then you’re hanging out with really bad company" and not really saying, that guest blogging in itself is bad alltogether.
With "really bad company" he probably means the link neighbourhood, which I can see that this would be the case, by probably creating similar link profiles with spammers, when overdoing it with guest blogging.
And yes I agree with what was said, while you are at it already, doing all the effort for guest blogging, why not do it for targeting good audiences on useful blogs and not just search engines.
-
I love how Keri starts… J
She is right! If you are using guest blogging or links, you probably were doing it wrong from the starting. If I get the opportunity to write on Moz.com without a link, I would love to do that and this is because they have tons and literally tons of traffic that I can drive to my blog through my social profiles, blogs posts and more.
If your client is a Bankruptcy Lawyer, you should probably target good blogs in the finance and law industry where people actually read and write something meaningful. If your content will be powerful and worth reading you will get links naturally.
In my opinion, Guest Blogging was never a way to get links directly. Target good blogs where people actually read and see how business and links find a way to your website.
This kind of strategy usually takes time but reputation building always takes time.
Hope this helps!
-
You may be interested in reading this post from Matt Cutts of Google at http://www.mattcutts.com/blog/guest-blogging/. The post starts with "Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company."
I manage the guest post submissions to YouMoz here at Moz, and just today turned down a 2000-word post with original content because it didn't meet our standards of having actionable information for our readers, and had a blatant and unrelated link to the author's company. The good sties are getting a lot stricter about guest posting, especially in 2014.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dr. location website and blog
I use Moz Local to sync my Endocrinology medical clinic website to search engines and directories and it has helped me a lot. However, I want to start a blog that deep dives into Endocrine based issues like diseases and conditions. The issue is I am not sure if I should just add the blog to my Endocrinology Medical Clinic website or Start the blog off on a completely new domain because one day I might want to sell my Endocrinology Medical Clinic but keep my Endocrine based blog. What do you suggest? Also do any of your services help submit blogs without a physical address to search engines and directories like Moz Local?
Content Development | | Viewpoint-Endocrinology0 -
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Repurpose/reuse blog content - email address to make available for this
Hi, From Rand's recent Whiteboard Friday, I learned this: "Have right on the blog page the email address to use if they want to repurpose/reuse the content. That way if someone wants to give us a backlink and quote/reference our blog, they have an easy way to get permission." My question is, what do I say with the email address when I list our contact email? Something like 1. Just list the email address 2. "To reuse/repurpose our content, please contact [email protected]." or something else?
Content Development | | BobGW0 -
How long should a quality blog post be?
How long should a "quality" blog post be? General advice seems to be that a 300 word post just won't cut it, but advice on the optimum length is vague. I appreciate that all posts are different but is there a rule of thumb, is 1000 words good and 1500 too long...or should they are all aim to be 2000 words? Also with regards to pictures in blogs, can they just be taken from the web or are there sites that I should be using to source the pictures? Thanks
Content Development | | Studio330 -
Blogs, blogspot, tumblr etc
We currently have our own wordpress blog on our site using wordpress, is it worth while having others such as blogspot, tumblr etc for seo purposes? Or would I be wasting my time and efforts?
Content Development | | Shuffled0 -
Blog Frequency
Hi, We have a new blog, we write 4 blogs per month and have been posting all 4 in one go at the same time per month. Would it be more beneficial to post the blogs 1 per week or does it not matter? Also, is 4 blog 250 word blogs per month enough or should we be doing more? Thanks Andrew
Content Development | | Studio330 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1