How many words for product description
-
Hi,
I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday.
Now I am in the process of writing them. How many words should they have at least in your opinion?
Best, Robin
-
The description should be long enough to convey the features of the products, the benefits of it to the customer, and any other important info. If it's 50 words, it's 50. If it's 500, it's 500. Writing to hit a number means you're going to include a lot of fluff.
Since you asked this question, it sounds like you're not a copywriter. Pay one to write your product descriptions. It will totally be worth it.
-
Some people will mention keyword density etc. but for me I always found writing for a user is always better as both you & Google at the end of the day are both trying to serve the user. I would estimate above 250 to be a good volume but you can always include things like reviews if your struggling.
-
Thanks for your reply.
I don't have too many products. So clear description and encouraging the ready to buy is the highest priority.
I was wondering if there is a best practice for SEO regarding product descriptions, apart from being unique and convincing. E.g. "a product description should be at least 250 words, to perform well in search results" or so... A minimum amount of words would be very helpful for me to start writing
-
More is better but don't blabber, have precise information that's unique. The best way to to write it trying to sell to the user the rest some what comes naturally after that.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicating words in the page title OK?
Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
On-Page Optimization | | Donsimong
For example: Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication1 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
I have an eCommerce Site with in some cases, 100s of versions of the same product. How do I avoid "duplicate content" without writing literally 100s of unique product descriptions for the exact same product?
For instance, one item where the only difference is the Sports Team Logo is different, etc... or It comes in a variety of color Variants. I'm using Shopify.
On-Page Optimization | | pstone291 -
Google is NOT showing up the right META DESCRIPTION
Hi, Recently I changed titles and meta descriptions of some pages. The problem is that google have updated the titles but not the meta descriptions.. Ive also checekd the source code of the google cached version of the pages crawled and the meta description reflect the changes i did...but the changes don't appear in google. Do you have some solution/advice for the issue? Tx so Much
On-Page Optimization | | tourtravel0 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
How Do You Build Good Quality Content on an E-Commerce Site with over 1500 products?
I've been told for a while now that quality is king, and as far as the top level down goes, I have improved the quality of these pages incredibly, working from the landing page down to the categories. Now the problem comes when I know that if I describe each product dynamically with great content, this give the best result, yet doing this on over 1500 products is just a mammoth task for anyone, isn't it? I want a way to have good quality content on each of those pages without writing a million words.... is this possible?
On-Page Optimization | | frank-2443750 -
Too many 301 redirects to home page - is this possible?
If a site has a bunch of 404’s that are basically old URL’s that no longer work and point to pages or documents that don’t exist anymore - Can someone clarify if it’s a problem when fixing a bunch of these 404’s to point them all to the home page? so if there is not really anywhere else that is applicable for the old broken URL, is it really a problem to 301 old pages to the site home page? I have read some different things on this recently on some different sites, so I just wondered what the latest thinking on this was….thanks...
On-Page Optimization | | inhouseninja0