Improve rankings
-
Hello,
My website is www.polarpos.com I am trying to improve its ranking for "pos system" my main competitor is:
I have looked through their backlinks but they seem to be random, not many being particularly specific to "pos systems". So what can I do to better compete with this website regarding their keyword? Where can I get the backlinks to my website that would help it for that ranking and in what way?
-
The links on Moz Q&A are all nofollow, however.
-
Here's the Open Site Explorer link that shows external links to all pages of your competitor's domain:
Your competitor offers a lot more than just POS machines, and they have a lot of resources that appeal to a wide variety of sources. For example, they have a list of math games for elementary school that has gotten links from an .edu site.
-
How do I pull up the university and wallstreet links from the competitor? Cause I didn't see those and I am not sure how to use it with the moz tools.
I am not sure how they managed to get links onto university websites as there is nothing about pos that would interest a pos.
-
What you may think of as random, another person may think of as varied or natural-looking anchor text. I'm looking at the domains linking to your competitor, and they've been linked to from the Wall Street Journal, multiple universities, and other trusted sites. For your site, OSE is showing a fair number of backlinks from forums, no-follow links, and directory links.
I'd take a closer look at the sources of the backlinks. What did people find so valuable about your competitor that they decided to link to the competitor? Are there resources on their site that you don't have? Is there information you can give to a reporter to help explain POS systems?
-
Two tips I can give, the first one does not relate to SEO though, it is more of a bounce issue. Your slide does not scale correctly on a 720 monitor. I am on my chromebook and it gets cut off pretty bad.
The second is you need to make in roads into the communities that you support. I didn't see a back link in OSE coming from Magento, Open Cart, or Woo Commerce. I would contact them and see what it would take to get backlinks to your site and maybe a listing on their site.
I know people get down on forum posts, but I hold a different view, if it is relevant I feel forum posts work. I get several thousand visitors a month from forum posts that either I post, or that someone else has learned about from one of my posts and posts themselves. I would hang around the forums for the e=carts you support, maybe set up some google alerts for keywords like magento pos or opencart pos. Things like that. I will give you a heads up on where you can make posts. Then before you know it people will start making posts about your product.
On another note, have you thought about a Prestashop integration? I might be able to get you a little exposure if you make one.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The same page ranking twice in the top 10?
Whilst doing a SERP analysis for a particular phrase, i noticed that the same page is ranking twice in the top 10. I've known of the same domain ranking twice with different pages which makes sense but to see the exact same URL ranking twice is a new one for me. Has anyone seen this before too and know of reasons why this would happen?
Competitive Research | | jamiemonteathaegon0 -
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
Hi There, I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches. my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys! eYtMRr9.png
Competitive Research | | SamRaskin1 -
Ranking for long tailed keyword vs shorter keyword phrase?
I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!
Competitive Research | | FreightBoy0 -
Keyword Search - another site bypassed me and they are not ranked well...
I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids" My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?
Competitive Research | | musicforkids1 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
How many Page Rank 8 sites are there?
Anyone have any estimate of how many Page Rank 8 sites are out there? Best, Steve
Competitive Research | | Aggie0