Local SEO for B&B - Attracting International Customer
-
Hi Guys,
Hope the MOZ expert community will be able to help me
What would be the best way to manage the SEO for a Bed and Breakfast ?
As the B&B is in a touristic place in France attracting lots of German, American and British tourists, the website will be in French, translated in English and German. It will be set up under a .fr extension and using wordpress multisite for each languages, so it will look like this:
- French: www.mydomain.fr
- English: en.mydomain.fr
- German: de.mydomain.fr
They'll roughly have the same content for the business part, but they'll have different articles on their respective blogs.
Now my questions are:
- If I sign up to Google my business (http://www.google.com/business/)
- Would I be able to translate all my business descriptions, separate the reviews per language, use google+ for different language?
- If not, then should I sign up for the French version of "google my business" and then open 2 separate G+ pages for the English and German version ?
- Can I open 3 different "google my business" account for each language but with the same google account, same telephone number and same business address ?
- Should I actually "translate" my business name and create 3 separate website so I can open a "Google my business" for each, but then they'll still have the same address and phone number ?
Basically, I want to find the best solution for people around the world to see the content in their own language (reviews, blog post...) and also show up on map listings for google.com /.co.uk / .fr / .de etc...
- Other social media:
- Facebook: should I have one page and target the English language for each post in English, etc... Or should I have 3 facebook page in each language ?
- Should I have 3 pinterest accounts, or should I create 3 boards for each language so I can describe each pictures in proper language
- Miscellaneous
Don't hesitate to give me any other important tips that I should think about before launching ! After being an employee for many years, I want to rock my own business
Cheers
-
LELOinc
This is why I love Moz. We are all learning. Trust me with the recent whatever rollout about Local by Google I spent the last two days trying to wrap my hands around that impact and asking others in this community what they thought. Multiple brains is often better than mine.
When Miriam used the term Map out that brought me to something I find helpful when dealing with a complex project: draw it out. We have marker glass (4) in our conference room and two walls that are all glass. You can do some serious drawing and writing there. With something complex, I find it easier if I begin with a visual. Take the components and break them down, then look for relationships that may bring synergy or at least assistance or load leveling. See if that helps you get a good picture before you move forward. This is one of those issues where it will not hurt you to spend some time aiming before shooting.
All the best, thanks for your kind words,
Robert
-
Hi Miriam,
Thanks for your smart answer, it helps a lot.
I knew about facebook global page, but this option is only available for big spenders.... hopefully it will become accessible for everyone in the future. My plan is as right now to use the same facebook page with description in French... and then post in different languages targeting each post according to language. It will look messy when people look at my facebook page, but now a very small percentage of people see it (I'll get signups with the facebook like box), but at least once they liked the page, they'll see their own language only. I wish there was the same option for G+
Do you have a link that explain the twitter multi-language ? I could actually use twitter to "live chat" with people wanting to ask question before buying rooms.
Cheers
-
Hi Robert,
Thanks very much for spending your valuable time in helping me, I really appreciate it.
I did a lot of research already before posting and I figured as much that Google business wasn't the best to handle multiple language. I was hoping to find the next best solution with Moz community and I got just that, so thanks very much.
In my few years working in internet marketing and trying to understand google, I realized it was impossible to have "work around" Google... meaning that soon enough the work around won't be working properly as Google will have to change something. What I'm trying to do now is to create strategies that take in consideration what is the best user experience and how Google will find a way to get there at some points. Basically, what I'm saying is that right now, it's impossible to have multiple languages on my local listing... but tomorrow it will be possible. So no need of creating assets outside Google because they'll become obsolete.
Thanks again for your help, once I've chosen the name of my B&B, I'll open the blog and get ready for opening in June 2015.
Cheers
-
Hi Lel!
You've received some very thoughtful answers from the community. I've never actually had a client with this specific business model, but what I do know is that in local search, it's all about address. If you've got 1 physical address, that is going to equal 1 Google+ Local page. Yes, you are quite right about Google's guidelines regarding you having to pick 1 language and then letting them show it to users in other languages. After all, if I'm searching for a hotel in Stockholm, Sweden, I don't have to search for it in Swedish. Google knows what I'm after and shows me hotels in that city, regardless of me being located in the U.S.
Regarding Facebook, this was ringing a bell for me, in regards to your business model:
http://techcrunch.com/2012/10/17/facebook-global-pages/
I know Twitter offers multi-language targeting, but I not aware of Pinterest's policy on this nor can I find it, unfortunately. I remember an announcement about them supporting Spanish, but cannot find anything about their policies. Anybody else have access to guidelines on this?
I very much agree with what Robert has said about your business model likely requiring the development of a very clear strategy based on the internal resources at your disposal plus the guidelines of the various platforms. Overall, this will probably look something like:
-
A single page where Local is involved
-
Targeting where social is involved, if possible
-
Multi-language website/blog/content outreach
But planning out the details is going to take lots of thought!
-
-
LELOnic
I want to be sure you are getting what you need from the forum; call it the caregiver in me. I understand the dilemma you face quite well and, unfortunately, there is not an easy answer here. The reason is that Google has never really supported multiple languages within G+ very well. Here is a quote from one of the smartest people on the planet re Google and Local,Places,plus, MM, etc. Mike Blumenthal: "Google has never fully supported multi-lingual listings in Places very well." This is from Nov. but those of us who have been at it a while remember when G had Local, which became Places, that begat Plus, then etc.
The reason this is difficult is that to truly answer your query it actually takes pages of writing. I am going to try to give you a synopsis that will allow you to carry out enough research to allow you to "learn" your way. When I am taking on something like multi lingual, multi country sites, I go very slowly and very methodically; I suggest you do the same here.
First go to Mike's blog and read this article on how to use MapMaker to assist your G+ with what you are trying to achieve. You will also see a download link for a PDF that was created by Dan Austin to use as a cheat sheet of sorts. I need you to read this next sentence from Mike who really knows this stuff very carefully five times: "As a side note, MapMaker is not for the faint of heart and is very quirky and often bug ridden. Caveat Emptor." Did you read it five times? If not go back as it is very important.
You need to understand that I own and manage a robust agency and I work at this daily. I have an expert on staff that I go to with my questions who lives on forums and blogs like Mike Blumenthals, Linda Buquet, and on the MOZ there is Miriam Ellis who is brilliant as well, etc. There are times we have to sit down and literally draw a picture of what will be done to be sure we get it right...and even then we can make mistakes.
You might want to go to the expense of learning Local SEO from Linda as she is a wonderful person who will also help anyone when they ask. I have paid to have our team members learn from her and my only complaint is I think she vastly undervalues herself, her knowledge, and her product that she delivers. She could probably charge 600 to $1K an hour to big companies. So. There is a ton to learn but there is also a lot of help as you go.
You can try to use the MM info by Mike that I have given you the link to and it is still fairly fresh info. Hopefully, I have provided the resources that will allow you to work things out. Then, remember, you can answer questions here as well. When you have worked through this you will have valuable knowledge. Share it.
Best
Robert
-
Hi Guys,
Anyone else has useful insight for me ?
-
Thanks for your answer.
Yes I think one facebook page is best.
But then it also means that my reviews will be mixed in languages then. Hopefully Facebook is good enough to change reviews according to your language.
Cheers
-
Thanks Robert for taking the time to answer.
-
If I understand properly on G+, I'll be able to target people only after they have added me ? Once they added me, I check their profile and see what language they post, then I add them to the proper circle. correct ?
-
It also means then that once they see my G+ page, all languages will be mixed ? Not very enticing to circle me if people think they are on the wrong language?
-
Also it means that having one Google + page means that I have one "Google my business" account. So if someone from the US search for a B&B in my city, I won't show up on the local map ? Or if I show up the description will be an automatic translation from my French description ?
-
It also means that I'll have only one youtube account, which is smart, but can I force subtitles according to their youtube language ?
Those questions are for whomever, @RobertFisher you don't need to spend more time helping me, I already appreciate the time you spent helping me already.
Cheers
-
-
In using Google+ you will set up a circle for each of your French, English, and German version/language. One G+, three circles. Then, if you start getting visitors from China, Lebanon, etc. you add a circle and rock and roll.
Don't go to trouble of three sites IMO. use the subdomains as you have set them up and manage in WMT.
On Facebook and Pinterest, I would check their specific requirements. Obviously others have the issue. I have no international clients on Pinterest so I have never experienced it.
Best
-
I'm not sure about the google business but with regards to the social media you probably only want one facebook page as Facebook typically doesn't let you have more than one with a single phone number.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to improve SEO in two cities at once
Hi, we have a company, and the business has a Google My Business and business citations created. the manager, wants to be on first page of Google, in the organic results, for another city thats less than 10 miles away. the business does not have two stores, just one business premises, any idea how we can improve the local/organic SEO for the second city and get on the first page of Google there as well?
Local SEO | | sarahwalsh0 -
Rankings preferring English URL above local URL
We've recently had a redesign for our website and it has influenced our rankings a little bit. However, what I mainly noticed is that for some keywords in MOZ the English URL is looked at in terms of ranking, instead of the local URL. It used to be just the local URL ranking, even for keywords that are more English oriented, and I'm wondering if that might be hurting our rankings. And more importantly, why it's happening. An example of a page where it's happening is: https://www.bluebillywig.com/online-video-platform/
Local SEO | | Billywig0 -
Free Local Search Marketing Tools You're Using These Days?
Hello to our wonderful community here! I'm updating an old list of free tools to use in a local search marketing campaign. The original list was created before there were quite so many paid tools in our industry, and it definitely needs an update! I'd like to ask, are there free tools you find yourself using these days in marketing local businesses? These could be related to any aspect of your campaigns. I'd love it if you'd share your favorites with me, especially if they are things you feel others might not be aware of but which are working really well for you! Thanks for any suggestions you can provide.
Local SEO | | MiriamEllis1 -
Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!
Local SEO | | Ideas-Money-Art0 -
Trying to rank homepage nationally and internal pages locally?
We are a finance brokerage in Australia and we operate in a specialist niche and in regional areas with low competition but we have identified KW's that are very profitable to us but seem to need different approach re strategy. We specialise in Agribusiness lending. We have been pretty scrappy in the past with our SEO as it has always been done by me, and as a startup, as everyone knows, the jack of all trades can help and hinder! To date, we have done a lot of Adwords (and KW research) so I have a fair idea of what keywords I am after. Some KW are low competition and extremely profitable to us. But there is a difference between them on who our competitor is and how difficult it would be to rank and which strategy to use. For example Agribusiness, used by all major banks, now they provide agribusiness, but only via their own products, as we are brokers we tend to receive a lot of new leads as we are brokers and we can compare all products and as agribusiness can be quite complex this is a major point of difference for us. So my strategy to rank for this KW would include a national approach as we provide advice in this space on a national scale, which has worked well via AdWords leads. But would like to move away from my sole reliance on AdWords. Then we move onto KW that we have also had some success on a national scale via Adwords but the metrics suggest is better from a local perspective (local regional town), i.e hobby farm loan, rural finance, even home loans (when there is no other local competitor in small town). As we have brokers in other regional towns this also opens up an opportunity to have either internal pages with lots of local signals (i.e NAP, Authority outbound links, local KW, social signals from local FB groups etc). But can a internal page compete against a competitors HP, for example I was going to set up mysite/Toowoomba.com.au internal page with info re that broker and lots of local points, or am I best to create another site, i.e brandname-Toowoomba.com.au (still linking from my contact us page for Toowoomba) and focus solely on local for this site (including internal pages to rank locally, i.e Toowoomba Home loans)? the extra benefit is I then create another asset if I was to sell the region as a franchise (another discussion) So, my question is, can I mix my strategies without any issues, or should I create separate sites?
Local SEO | | AgLend0 -
Local SEO Website Structure.
Hi everyone, This might be quite a long post so please bear with me. I am currently rebuilding my website. My previous website was built by a web designer and was very basic. 5 page html site consisting of home, services, gallery, testimonials, contact pages. None of them were great - thin content, not optimised as well as could be - no h1's etc. To be fair I knew nothing about websites and didn't bother much with the site. As a new business I used it simply as a place for people to visit for more information after receiving a leaflet and never bothered much about driving traffic to the site. A few years down the line and I have realised I need the website to be working for me as opposed to alongside me. I am building it myself via wordpress as web designer didn't want to work in wordpress. I have done my keyword research and I'm working on pages as we speak. Previously my homepage - around 80% of visitors landed here for my main keyword (driveway cleaning glasgow) as it was number 6 in the organic listing. With my services page appearing directly underneath in 7 for the same keyword. I have starting building a new page for that keyword which contains (driveway-cleaning-glasgow) in the url. I have 301'd my previous services page to this url. Now for my questions...
Local SEO | | sfrediktru8
My 2nd keyword based on volume is driveway cleaning. How do I optimise for this or will the (driveway-cleaning-glasgow) page rank for this also as the words are contained within this page? I plan on having the same structure for the remaining services - pressure-washing-glasgow, monoblock-cleaning-glasgow etc, etc. As I am building new pages for each service with location built in, where does this leave my homepage? Should I be targeting keywords for this page? It is still my strongest page and apart from the (driveway-cleaning-glasgow) page which will get some help from the 301 these are all new pages so I would expect perhaps initially to lose some traffic. But as I am not ranking well for anything other than the main 2 keywords mentioned above it can only be beneficial long term when google recognises the specific pages for each service. And when I start using Adwords I will have a specific landing page for each service. Any advice would be appreciated. Thanks0 -
Local SEO same company two different locations
I have a client who has 2 locations approx 20 miles apart. He wants to reach new customers at the second office location. He is an owner of a law firm he practices elder law, in the second location he has an attorney who practices injury law. The second location is in an area where targeting prospects for elder law could also be lucrative. We currently have two separate websites for each area of law. My question is... Would it be suggested to create another elder law website to target the potential clients in this second location. Also for the first location we have put in place a content marketing strategy that has increased revenue considerably. Basically creating content (blog posts) that resonate with the target audience. If a new website is in order can the blog post be posted here too with a canonical referencing the original website. Im thinking a slow redistribution of content on the new site. Advice here is greatly appreciated as this new market for my client could increase revenue even more.
Local SEO | | donsilvernail0 -
Whitespark or Moz Local
Hello all, We can't use Moz Local as we're in the UK. Tempted to use Whitespark, but not quite sure what the differences are between the two. Also, can a website design / digital marketing agency be considered to be a local business - in Googles eyes? Thanks!
Local SEO | | wseabrook
William1