Replacing Metas and Keywords
-
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
-
Tanveer,
what I meant was using the Social Media meta data tags in your page. Before we used the meta data tags Google didn't use our given Title and Description. After we entered it in the Meta Data tags for Facebook and Twitter (We used the same title for SM and our page, as did we do with the description) and all of the suddon Google used our Title and description.
Hope you understand what I meant now.
Regards
Jarno
-
Theres a lot of trail and error but the Moz keyword tool helps, as long as you mention the keyword some where in the title or description you're normally in a good position the rest is working on CTR really.
meta tags are only one part of ranking keywords don't forget.
-
Hello,
Ok fine, if we remove the meta keywords, then how we determine that our site is being reached (or reachable) against certain keywords. I mean how we can asses that which keywords (in our titles and descriptions) perform on our site?
Will we carry on adding and testing/analyzing keywords (obviously from the titles and descriptions) in the moz keywords ranking tool??
Hope i am bale to convey my concern
More power to your responding capacity!!
Tanveer
-
Hi Taneer,
Yes Keywords is obsolete.
-
Hi,
Thanks for sharing the insights. So you mean to say we need to focus on meta titles and meta descriptions only and remove the meta keywords?
Regards
Tanveer
-
Hi Jarno can you please explain your this part of the response: " We then used the Social Media integration with titles and descriptions -> Google suddenly changed them too and we started ranking pos. 1 and 2 with some pages. "
I think you are pointing out something unique and interesting. I mean how to integrate SM with titles and descriptions. Good if you could be able to give one or two examples on this.
Thanks and Best Regards,
Tanveer
-
What Keri is pointing out is quite a good one actually. This was one of the reasons why some pages wouldn't rank. We entered a title and description still nothing. Finally at page 9 or 10 I think it was we found the page. With a completely other title and description. We then used the Social Media integration with titles and descriptions -> Google suddenly changed them too and we started ranking pos. 1 and 2 with some pages.
As for the time laps: A good test (like Rand did with his last WBF video) takes up at least 3 months maybe more. Some changes will take like forever to take effect, others you might notice earlier. Don't give up to soon.
Keyword tag isn't needed anymore indeed like pixel and silver stated.
hope this helps some
Regards
Jarno -
Nice one Pixel by Pixel,
Completely forgot to mention about the Meta keywords!
But yes I completely agree. We've removed them from our site completely.
Only give competitors an edge over you.
-
One other item of note is that the search engines often choose their own title and snippet to display in the SERPs, even if you've specified something in your code, so you don't know if the person actually saw the title or description that you used.
-
Hello,There is no golden rule. Quick note Meta Keywords are no longer needed any only serve to show competitors what you are trying to rank for and there is some evidence Bing uses them for negative reasons so I wouldn't bother with them.
You need to make sure you give enough time for the meta to take affect. My advice is to focus on the user: create a meta that will help CTR from SERPs from users, now you can sneak a keyword in there but more clicks will maintain your placement.
Now if I had to force an answer I would guess around once a month but again if you rush it you might find your self missing the bulk of the testing not forgetting seasonal changes etc. I recommend putting max effort into meta then leaving it to focus on other areas.
also a big shout out to - http://moz.com/blog/new-title-tag-guidelines-preview-tool
Best of luck.
p.s. don't forget the resources that Moz has -
-
Hi,
I wouldn't recommend changing anything that is already successful. i.e. high click-through-rate (CTR) high conversion rate or low bounce rate. People often get caught up with the idea of testing things and improving results and end up doing more harm than good.
However, if you identity areas where improvement is needed, these are ideal places to carry out tests.
In terms of what to do next, I recommend that you do some in-depth competitor analysis on all of the sites currently ranking above you.
Look at all of the elements that you've mentioned above and see what your competitors are doing in those areas. If you find that they're currently doing something better than you, strive to improve that.
Good research is the key here. Make sure to follow this rule:
Research - Hypothesise - Test - Review
Another important element to not forget is benchmarking. Ensure that you benchmark before you implement any changes, that way you can see what the overall effect is.
Hope this helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Termexplorer good tool for keyword research or not?
Hi Mozzer, Did you have tested the "Term Explorer" tool for the keyword research? Is it a good tool? Can we trust the results? Thank you for your help. Regards, Jonathan
Keyword Research | | JonathanLeplang0 -
Google Adwords Keyword Planner Question
Is the keyword volume data shown the number of google adword clicks people made after searching with the used keyword, or is it the exact match search volume??
Keyword Research | | jennie.evans0 -
Keyword Analysis Tool
Can someone please enlighten me on the Keyword Analysis tool Matrix. Does Domain Linking refer to the number of links back to that domain as a whole? Also why is it that a page with a lower page ranking can be way ahead of one with a domain ranking that is way higher or vice-a -versa? What is a good number to go after? what is actually attainable? Thanks
Keyword Research | | nooneoconnor0 -
SeoMoz Keyword Tool
Hello All, Ive been using the SeoMoz Keyword tool but have a quick question. Im working on a newer site with a DA according to OSE of 35. Im combing through keywords to rank. Although competition is very high I have found a few holes. According to the Keyword tool in SeoMoz a few keywords Im looking at are roughly 50%. Would it be to difficult to rank for this type of term? Ive been using a combination of Google Trends, Adwords keyword tool, and ubersuggest, to try and see whats available. Does anyone use different tools? Thank you
Keyword Research | | TP_Marketing0 -
Keyword Difficulty Tool
Hello, I've been using the above more and more - with some great results. I have just run a report for a brand term and that brand has the new style sitelinks - 12 in total. So the output from the Keyword Difficulty Tool is focussed solely on the main url and then 9 sitelinks, rather than 10 different domains. Is there anyway around this? What do people think I should do? Is it: a) ok to use the output or b) because the output is skewed to one domain is the data not robust enough or... c) something else?? Thanks Alex
Keyword Research | | alholliman0 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0