I am doing the On-page SEO for a website that's never had any SEO done before. I will start with the Pages. Is it necessary to do SEO/Keywords for older Posts?
-
Using the On-Page Grader to perform SEO on pages of WordPress website. This website never had any SEO done before. Should I go back and perform the same work on the Post Pages?
-
I pretty much agree with the comments here. What this is basically called is a "content audit" - a process by which you go through old existing content, pull together data and assigned actions to each piece of content.
Here are some guides on how to preform a content audit;
- http://www.quicksprout.com/2014/04/24/how-to-conduct-a-content-audit-on-your-site/
- http://moz.com/blog/content-audit-tutorial
- https://www.distilled.net/blog/seo/how-to-perform-a-content-audit/
The end goal is to determine which content you might;
- Remove
- Update
- Noindex
- Conslidate
- Repurpose
- ...etc
Then you can assign keywords to the content you have left. But I would do the content audit first then assign keywords, because otherwise you'd be assigning keywords to content you might not even keep
-
As Benjamin just above said...if you can "update" that content by adding fresh links or latest thinking or 5 new items to consider....then re-publishing same....it does revitalize the content, gets it reindexed again and hopefully new traffic to boot!
-
If that content could be made to rank for terms that could bring in new visitors then definitely - it would be a wasted opportunity otherwise. This is especially true for evergreen content that will be useful to potential customers or clients for years to come.
-
Yes, you should. Some of the best bloggers I've read/heard of, spend significant time going back to their older posts. They check for broken links, better phrasing, better keywords and implementation, etc. Plus, some of your older posts could may be "evergreen" i.e. not time sensitive, so - if they are quality - give them their best shot to rank, be read and improve your site overall.
Best,
Ruben
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Confused by "Exact Keyword Used in Document Text at Least Once".
Hi, I am using the On-Page Grader to improve the SEO for certain keywords on certain pages. I have received the notification that the "Exact Keyword Used in Document Text at Least Once". Well from the looks of it I have already done this but I want to make sure that im checking the right thing. What does it mean when it says document text as I assumed it was text on the page but its not reading it as that. Any feedback would be appreciated
Moz Bar | | charlessimmons0 -
Onpage Grader not Finding Keyword in URL
I've noticed that the Onpage Grader is not including my keyword in the URL when the keyword is in the domain. If I grade an inner page and the keyword is in the sub-directory, it finds it. Is this intentional? If so, why does the grader not include my keyword in the domain as Keyword in the URL?
Moz Bar | | Dino640 -
On-Page Grader not working?
I've been using the On-Page Grader tool for a while now, and have always had great success using it to better optimize my pages. But just recently I've noticed that it's not detecting any changes I make to any of my pages.
Moz Bar | | CMinc
For example: One of my pages was coming up with Exact Keyword is Used in Page Title. So I changed it and uploaded it to the site and then clicked the re-grade page button. The only problem is that it's not seeing any of the changes that I made.1 -
Bulk keyword upload feature for Rank Tracker?
Is there a quick way to bulk upload a bunch of keywords to Rank Tracker without having to add one at a time? Also, once I get them in there, will they be there each day? Thanks!
Moz Bar | | Ibro0 -
I have been unable to use the export button on any of the Moz pages.
Every time I click the export button on the upper right portion of the page, it says "preparing to export", but either nothing is exported or a blank document is downloaded. I was specifically working with the Fresh Web Explorer but have noticed this on all pages. Is anyone getting this export function to work?
Moz Bar | | Manseo0 -
On Page Grader Question
Hi there, I have just used the On Page Grader on this page: -removed- and checked the grade for the following keywords together: wedding venues bath The On Page Grader has found 15 instances on the page for this keyword. When i view the page source and ctrl-f and search for ''wedding venues bath'', it only finds 8. Is there an issue with the On Page Grader atm?
Moz Bar | | jennie.evans0 -
Is there a way to get Page Authority values included in the Crawl Diagnostic .csv export?
Would be nice to have these values included so that you can sort by Page Authority. 4uF6efx.png
Moz Bar | | WebReputationBuilders0 -
Duplicate Page Content Report on MOZ
Hi, I am just wondering as to the accuracy of this report - does it pick up all the duplicate on page content? Or is there a limit? We have an ecommerce store with a lot of copied and pasted descriptions - just wondering if there is a limit on how much the moz crawler picks up? In other words, once we fix what MOZ has detected, will there be more detected because it is limited to display say up to 200?? Hope you understand what I mean. Thanks
Moz Bar | | bjs20100