SEO before Replatforming - Good Idea?
-
Hello,
We are in the midst of a major replatforming of our current website, the process will take roughly six to nine more months to complete.
We are completing revamping our site - the new site will be on the same domain, but almost everything is changing - from the category structure, hierarchy, architecture, different regions on separate URLs will not be on the same with a currency converter, URLs - you name it, we're changing it.
There has been internal discussions for some time on whether we should hire an outside firm to help us with our SEO. I have a lot of experience in SEO but my role has changed recently and we have had trouble filling my previous role. We are not looking for help with the replatforming project, we have a great plan in place to preserve link equity, tags, etc. We are looking for general SEO help as if replatforming wasn't on the table.
My question is, is this smart to do before replatforming? In my opinion, it's not. Our new site will have completely different URLs and will be so dramatically different.
We could have someone do some keyword research, but we have already done the bulk of it. We have thought about and researched keywords for every new page we are creating. But from a technical SEO perspective, I don't see the point in getting someone.
In addition, we just had a major SEO audit done last year and we completed the tasks from that audit on the current site; however, most of the changes were technical, not content based.
Thoughts?
-
Agree with both reponces.
What is the imperative to have SEO done now? If you are in a seasonal retail business makes sence, but if you are not, what is the reason for this need now?
Bruce
-
KelG,
I'd say the answer to that depends on your specific immediate goals. There must be a reason you are discussing having SEO done before the replatforming--what is that reason. You may very well have a relatively short term issue that SEO can solve for you within a budget that makes sense. But then again, you may not. In order to answer, I think that objective would need to be made clear.
-
I agree with you KelG. I don't think it would be wise to do since "everything" will be changing. You may end up wasting a lot of time and creating more work once the site launches. You may need to redo a LOT. We like to work SMART, not HARD!
We are working on a similar project here and have been compiling all the data, strategies, ideas, etc. so that once the overhaul is complete we can then begin to implement. This way we are not just going through the motions.
However, as I'm sure you already know, there are other aspects you can focus on during this time like social media and whatnot. But that may get tricky too if you are linking to the site since the URL's may ultimately change.
Good luck tackling this mongoose!!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cookieless subdomains Vs SEO
We have one .com that has all our unique content and then 25 other ccltd sites that are translated versions of the .com for each country we operate in. They are not linked together but we have href lang'd it all together. We now want to serve up all static content of our global website (26 local country sites, .com, .co.uk, .se, etc) from one cookie-less subdomain. Benefit is speed improvement. The question is whether from an SEO perspective, can all static content come from static.domain.com or should we do one for each ccltd where it would come form static.domain.xx (where xx is localised to the domain in question)
Intermediate & Advanced SEO | | aires-fb770 -
SEO Consult?
Is there anyone here that I can pay to give me a deep analysis of my website and my competitors with recommendation on what to do? I am a small business and I cannot afford expensive monthly SEO fees. I can probably afford a one time consult fee, then I can do the work myself. Or maybe I can pay a-la cart for some of the fixes. I understand this may not be something SEOs want to do since they make their money off doing the work and may not want to share trade secrets. I just thought I would throw that question out there. I've been working on trying to SEO my site for a year now... I was improving and happy with my progress until October and lost 30 positions over my tracked keywords. I have no idea why. I'm kind of at my wits end! 😞
Intermediate & Advanced SEO | | CalicoKitty20000 -
Frames and SEO
In the old days frames were a problem because they could end up being orphaned pages that get indexed and appear in the SERPS but had to navigation so they were useless. Are frames still a problem with Google and if so what are the suggested solutions?
Intermediate & Advanced SEO | | siteoptimized0 -
How do you Hire someone for SEO?
What questions do you ask when hiring an SEO person? What is the most important thing in selecting a company for SEO? Should they be able to make recommendations on changes in your website for seo?
Intermediate & Advanced SEO | | Realtor1010 -
Suggestions for good ranking
Hello, My blog http://www.pakearning.com/ was having page rank 1 and now its doped to 0 and less ranking, please review my site and help me how can I improve ranking and traffic ? Suggest me what to do for best ranking ? Directory submission ? articles submission ? also for home page, how much keywords are good ?
Intermediate & Advanced SEO | | softcorner0 -
Seo Hosting
Can anyone suggest me some seo hosting providers?But in better price like hostgator?
Intermediate & Advanced SEO | | nyanainc0 -
Any ideas?
Hi there. We've been working on this site for a few months now - http://www.gear-zone.co.uk/. We were hired as the previous agency was seeing traffic fall by 40% year on year consistently. Now, we've managed to stop that drop, but traffic recovery in Google (Bing and Yahoo are fine) is being really sluggish. Here's what we've done: Converted URLs from dynamic to static Sorted duplicate content errors Cut down the number of on-page links (Still not under a hundred, but that's really tricky) Carried out on-page optimisation on hundreds of inner pages, including adding new content Does anybody have any ideas on anything we cou;d be missing? We're just starting to get going on link building, so that's the next step. Thanks!
Intermediate & Advanced SEO | | neooptic0 -
Breadcrumb Trail for SEO?
Due to the fact that we aren't in the #1 position, (dropped from #5 to page 2 - You have to love Devs and IT), our heads have hired a SEO Audit/Consultant company to review everything we are doing. I would like to post some of the things they are telling us to do, in which I don't 100% agree with and would like some other professional feedback. Especially since their site isn't marketed very well. http://www.trupanionpetinsurance.com Disclaimer: (this site was a complete nightmare when I started a year and a half ago. Yes, there are many issues that still need to be addressed.) Breadcrumb Trail They have asked us to implement a Breadcrumb trail on every page, where the final page is the only H1 Tag. Are breadcrumb trials important for SEO? (I know they are helpful for Users, but SEO) Are they important for Search Engines to track back for structure. Any thoughts about them? Similar question asked in February : http://www.seomoz.org/q/how-important-are-breadcrumbs
Intermediate & Advanced SEO | | Trupanion1