30% loss organic clicks in last 30 days
-
Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.
-
That's what I did. You can see the results in the attachment and should be able to figure how to replicate.
-
Yea thats what I am trying to figure out. Are we losing organic clicks due to seasonality, or is it something else. From what I can see based on that our position in the SERPS on average has gone up, then I imagine its seasonality but was hoping someone can provide some better insight.
Is there anyway to run a report on a list of keywords and look at searches performed through google last month vs this month, etc? More recent trends than say the last 2 yr period.
-
I had a look on Google Adwords keyword planner. There has been a huge increase in the number of searches for 'student debt relief' over the last two year. From 260 to 1400 per month (in June & July).
Given the volatility are you just looking at some seasonality as people focus on holidays?
-
The company sells a service not retail products. Here is the website.
-
A Couple of things:
New Google Shopping for Adwords, if you are list products on Google. This has had a dramatic effect versus the old Shopping on Adwords
Also check Google Places, now Business. They had an update in August, so this might be a place to look too
If neither of these are likely, give a bit more info about your site, so it helps with some clues.
Bruce
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the number of people who click on a link to your site from another domain influence your domain authority?
Say you have a link to your site on the BBC, is it the fact that you're being linked to from a domain of very high authority that boost your own domain authority or is it dependent on how many people actually click on your link from that site? Any insights much appreciated!
Link Building | | loco20 -
SEO Consultant Wants to Disavow Organic Links
Hi, We're working with a SEO consultant. They made a second check of our inbound links and want to disavow some of the links that seems organic to me. They claim they're bad by their characteristics. Should we act as they suggest or not? Or should we run from them?;-) Here are some links in question:
Link Building | | nikitin.i
http://www.wowresource.eu/index.php?showtopic=14942 http://answers.yahoo.com/question/index?qid=20080208070036AAE1ePo https://www.macupdate.com/app/mac/39144/visual-watermark All point to http://www.visualwatermark.com0 -
Target keyword appears in organization name. Does it Rank?
I want to rank for the keyword "breast cancer" so when someone uses the anchor text "The Breast Cancer Foundation" am I getting a backlink for both The Breast Cancer Foundation AND breast cancer? Does Google break apart the anchor text in any way that would benefit me in this case?
Link Building | | mstanwyck0 -
Last Linkscape index update
I noticed that under my link analysis that it said: "Last Linkscape index update: 08/14/2012." I would like to try to get a full understanding of what this means? Is this stating that my competitive Link Analysis and link metrics have not been updated since August?! Any help and tips would be much appreciated. Thanks!
Link Building | | dancody20 -
New to seomoz, scared to death after last update
man, I know I am opening the flood gates for some serious debates, so let's just not and say we did. All I want is for some people to help me out. My site is www.ontracparts.com we sell heavy equipment parts. So we were steadily increasing in traffic and rank, before penguin. I had ordered a few backlinks from a semi spammy source (meaning that they used spun content) Like I said our rank was increasing pre-penguin, and I stopped ordering. We seemed to hold our postitions after I stopped ordering (for about 2 weeks everything remained the same) So, I ordered more of them. Then penguin dropped and our rankings and traffic remained the same. for a little while that is. Soon the rankings started to drop. Probably a direct result of those links right?? Well here is the weird thing.. Traffic is slowly increasing again now that I ordered more links. Rankings drop, but traffic increases? what the heck? what should i be doing now, post-penguin... just writing and publishing content on the site everyday?? How do I go about getting links if I can't just buy them anymore?? I should also mention that there is practically ZERO guest blogging opportunities.. I say that because there is nobody blogging about heavy equipment right now. Not that I could find anyway.
Link Building | | TylerAbernethy1 -
How to advertise "tip of the day"
I have an email list of a few thousand and would like to start giving my subscribers a tip of the day. However, I have found that emailing all of them an email every day calls for a pricey email subscription. I was thinking of an RSS feed and a widget but those will only satisfy website owners/viewers. What is the best way to give a tip of the day via email to my subscribers without it costing me an arm and a leg?
Link Building | | StreetwiseReports0 -
Last week the Google Australia ranking for one of my keyword was 10, this week it slipped to 20\. How come ?
Search Engine: Google Australia (organic) Keyword: Staging Hire Previously Ranked: 20 After several article and link submissions it jumped to 10. But in just one week slipped back to 20. Same thing happened with few other keywords too. Why?
Link Building | | i-kreo0 -
Google cache my backlinks two days ago but i did not see results
I got some backlinks in quality sites, and google crawled this sites something like couple days ago, but until now i did not see any results, im stuck in second page, i got backlinks with the exact keyword. Do i have to wait a little more? Do i have to worry bout it? Thanks
Link Building | | Ex20