Domain Forwarding? Beneficial?
-
Good Morning!
My father asked me about Domain Forwarding yesterday and it's impact on SEO. The example he gave was if he had website xyz.com and it was an educational website that sold anger management programs would purchasing the domain socialskills.com and pointing that domain at xyz.com help rank for social skills?
My immediate answer was no it would not simply because Google doesn't associate any content with that domain, and Domain Forwarding is different that a redirect, which would apply if a website is already established.
Am I correct in my thinking?
Thanks guys!
-
Yes. Using OSE you can research the link profile of the URL and see if it has ALL followed links (which would appear unnatural) or if it has a good mix of both followed and no-follow links (appearing a bit more natural). You can always look further into the inbound links of course (using OSE) to see just how "natural" they are (or aren't).
But you will have to use your judgement on that end. We use linkdetox.com to dive further into link value but I'm sure there are other great tools out there too.
-
Thank you!
Do you know if a domain forward would replace a 301 in the htaccess?
My thought is no and you would be severely screwed, but just curious.
-
Thanks!
How do you identify a domain that has a solid link profile? It seems like it's sorta a shot in the dark. Plugging them into OSE to see what the domain returns?
-
In essence I would agree with you.
Domain forwarding is a redirect, but it is not going at add value if it is new and also it is not really the right way to use domain forwarding. There are many more experts on this subject than me, but domain forwarding from my understanding is meant to direct a domain name to a hosting service, a regional territorial domain i.e .co.uk to a com or to forward domain variations to a parent site.
These should then be used with href lang and also rel canonical in the page headers where appropraite
I think Google would really prefer that you build good links and unique content around the "keywords social skills" and rich content in your original site, creating a page with the URL including xyz.com/socialskills, rather than Domain Forwarding. New traffic and links built up over time to the main site will be worth the time and effort.
Hope this is useful and I am sure others will qualify some of my points ref Domains if I am slightly off the mark.
Bruce
-
You are correct in your thinking HashTagHustler (Nice name btw)!
If the domain you purchased and redirected over to xyz.com has no age, link profile, authority, etc., then it will not have anything to pass over to xyz.com domain. Thus making your fathers idea pretty useless.
Now if you are able to find a domain that is industry specific/relevant that has some age, authority and a clean link profile, you may have some value here. But keep in mind if you DO redirect a domain that has "value", the redirect does not pass over as all of its juice.
Hope this helps!! Good luck
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should client sub domains appear in Google or not?
I have a client who has created a number of login pages for their clients (eg. clientA.domain.com, clientB.domain.com). They are all password protected. Just wondering if this has any impact on SEO, good or bad?
Intermediate & Advanced SEO | | muzzmoz1 -
Referring domain issues
Our website (blahblah).org has 32 other domains pointing to it all from the same I.P address. These domains including the one in question, were all purchased by the website owner, who has inadvertently created duplicate content and on most of these domains. Some of these referring domains have 301's, some don't - but it appears they have all been de-indexed by Google. I'm somewhat out of my depth here (most of what I've said above has come from an agency who said we should address this before being slapped by Google). However I need to explain to my line manage the actual issues in more detail and the repercussions - any anyone please offer advice please? I'm happy to use the agency, or another - but would like some second opinions if possible?
Intermediate & Advanced SEO | | LJHopkins0 -
Servers matter for different domains for same keywords?
We have 3 domains in the same industry, but unique content on each site. The whois info is private, but the domains are all under the same owner registrant info. In terms of rankings, does it matter if we move them all into the same RackSpace cloud account? Will Google know the relationship somehow and if they do, will they care?
Intermediate & Advanced SEO | | TheDude0 -
Low Domain Authority & Ranking
My Domain Authority has tumbled in the last six months from 28 to 21. Search traffic has dropped from about 4,500 per month to 3,000 per month with most of the drop being in the more competitive terms. Lead generation is off by about 70%. This is after spending $12,000 on "optimization" with a MOZ recommended SEO firm and spending another $17,000 implementing their suggestions. My real estate brokerage firm has completed some press worthy deals in the last month. If I can get these deals mentioned in a reputable newspaper like The New York Times (or other real estate publications like NY Observer, Real Estate Weekly) will this help domain authority? If my domain authority is this low, how difficult is it to move it higher? Before reaching out to these publications, should I create a blog post about these transactions on my website? Any suggestions as to how I can improve domain authority? My URL is www.nyc-officespace-leader.com. I should add that my SEO firm had about 30 toxic links removed and filed a disavow for about another 80 links. MOZ is only showing about 25 domains linking to our site. I suspect not enough to get us to rank. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
Domain authority imrpovement
Hi all, I'm trying to increase the domain authority of the www.gpmsummit.com. Is there any advice to improve it efficiently? Many thanks
Intermediate & Advanced SEO | | WTGEvents0 -
Domain name Length
How many characters max per domain name ,is that important factor ?
Intermediate & Advanced SEO | | innofidelity0 -
Should I 301 a penalized domain to another domains subfolder?
I have a niche domain seems to have been hit by Penguin. It had very good rankings before the update, and I think at least a good part of the penalty might be due to overoptimized anchor text. So here is the question; If I decide to take this site down, should I 301 the entire domain to a relevant sub-folder of another site? i.e comtemporaryfurniture.com to domain.com/category/modern-furniture.html Will the penalty get passed onto the new domain? If the penalty is partly due to anchor text, then pointing it to another site's subfolder would mean the tartget URL has more varied anchor text and could boost rankings.
Intermediate & Advanced SEO | | inhouseseo0