Effecting Domain Authority
-
I've taking an old brochure website and done 61 Pages and 10 Post pages On-page SEO and my Domain Authority is still a '1.' I've used Low Difficulty Keywords and gotten Grade A in On-page Moz reports. We've even keyworded 400 images - Alt text. My competitors have done nothing and they have domain authority at least in the 40s...... Am I doing anything wrong?
-
Hi Joseph!
It sounds like you have been busy and I'm sure you are ready to see the fruits of your labor! One thing that may be helpful to realize is how DA and PA work. There is quite a bit of delay due to crawl frequency and delays associated with the crawl and these metrics are delayed by approximately four weeks or so. This is the same reason that a recent article on HuffPo or TechCrunch will show a PA of zero. This could easily be what is going on here. I use a combination of more real-time metrics (i.e. AHREFS and Majestic) in addition to moz metrics.
That being said, to increase DA/PA you have to build high-quality links into the site. My opinion is the best way to do this is to make ridiculously good assets and content and then promote them to influencers in the nice.
Good luck with the site!
-
It sound like you have done some great on site SEO work.
However Domain Authority (DA) is based more on external factors, i.e. links pointing to your site. You might want to read http://moz.com/learn/seo/domain-authority
How you go about getting links is a whole different conversation. I would recommend doing it the hard and slow way. Trying to cheat Google / Moz will only get you penalised in the long run. DA is a Moz score, but Google will have a similar score, even though they will never reveal your score.
Try producing good content onsite that people in your niche want to link to. Once written instead of waiting for these people to find your content (they never will, or it will take years), be direct. Pick up the phone and speak with influencers in your niche.
There are two parts to SEO, technical and content / links. The content / link strategy is what was called PR 10 years ago and its all about getting mentioned and links in relevant areas. There is no point getting a link to your site from sectors which aren't relevant. Google will see through these.
Also never pay for a link, and never trust any of these emails you get offering to get you amazing links from PR6 etc sites. These never work in the long run and only will do more long term damage than help you.
I hope this is helpful in explaining why your DA hasn't improved and what you need to do to improve it. Also DA only updates around once a month, so any work you do now may take a few months to show. You have to wait for Moz to find the link, then wait for their next update. The more popular the site you get the link from the quicker Moz is likely to find it.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change SEO focus from homepage to other page on the domain
Hi, we are (were) ranking top 5 with gietvloer-wand.nl by focussing the homepage for a certain keyword. We're trying to change to focus from the homepage to /gietvloeren with more content / information. How to go about this? how to tell Google that /gietvloeren is more relevant / important then than the homepage? Or any experiences how long it will take for Google to see that the page has more information than the homepage? It's a test and any experiences you can share would be great. Thanks!
On-Page Optimization | | Heers0 -
Domain authority decreased but rankings increased
Hello! I'm a bit confused. It seems the industry as a whole that my company operates in has taken a bash from the update a few days ago as all of the competitiors have taken a hit to their domain authority. What is confusing is that my websites rankings have increased as well. There has been a change to the robots.txt file in an effort to stop being crawled by SEMRush which is messing with my site stats but that is the only change. Thanks in advance, Ben
On-Page Optimization | | Ben-Cleaver1 -
Help an SEO-DUMMY : ) Established hyphenated domain...redirect?!...new domain?!
Hello, everybody. I am definitely not an SEO specialist. My family owns a transportation business (since 2010) and i am the one responsible for the website (until we find a good SEO company). My question: Several years ago i did not know much about SEO and have chosen a domain name www.airporttransportation-limo.com (it is not the actual domain...just an example...i'm not sure if i can post the real website here) and another domain that is just the name of our company (it also has hyphen in it). Both websites are still doing good and we receive quite a bit of traffic, but i read more an more about how hyphenated domains and domains with more then two worlds can be bad for your SEO/business/traffic. I feel like the websites are stuck and not moving up any more..could that be because of the hyphens? I registered another domain that is the name of our company (which is well known by now) without any hyphens. Now i have no idea what to do. Should i redirect both old domains (old websites are different and do not have duplicate content) to the new one, or should i just redirect the old domain (just the name of our company with hyphen) to a new one (without hyphen) and leave the www.airportransportation-limo.com as is... Or maybe i should register another domain without any hyphens (two words only) and redirect the www.airporttransportation-limo.com to it... I am very nervous to make any changes and loose all the traffic. My family will kill me. Please help! I'm lost!
On-Page Optimization | | KL20140 -
I noticed that my company owns a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting them to our homepage?
It turns out we own a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting? (We have owned these sites for a long time, over 15 years.) The keywords are moderate to low in traffic and moderate to high in competitiveness. (Right now they 301 to our main site.) I know exact match is not as valuable as it used to be and that there are mixed opinions about microsites...
On-Page Optimization | | Linda-Vassily0 -
Campaign set up as sub domain
When I set the campaigns up I used the sub domains now I question should I have used the root domain. Which is best sub or root.
On-Page Optimization | | PhilSmith230 -
Can Page Authority of a site be higher than its Domain Authority?
I own a website called Takeyourtips.com. While doing a search no Google, I found that the page authority of the home page (31) is higher than the domain authority (23). I was wondering if it's really possible because my understanding was page authority of a page is determined by its domain authority. Therefore, it the domain authority of a website is 23, none of its page could have a higher page authority. Plus, upon consulting an SEO expert, I was told that neither Domain Authority or Page Authority of a page carries any importance as far as higher ranking of a website is concerned. Is this true? Thanks in advance for the answers. Cheers, Sushant large
On-Page Optimization | | suskanchan0 -
Authority of a page
What factors contribute towards the authority of a page ? No. of links to a page ?
On-Page Optimization | | seoug_20050 -
Purchased domain
We purchased the existing domain www.LancasterPA.com two years ago to promote local businesses. While individual pages within the site are ranking well, we can't get the home page to rank at all in Google. Would there be anything in the history of the domain that could be standing in the way? Or, what else could we check? Our other regional websites are ranking really well. Thanks.
On-Page Optimization | | GordyH0