What to do when you get an oh so sweet but temporary link?
-
Hello! We recently received a great link from a local university. My colleague did a few presentations at the university, so they were nice enough to turn a mention of our company name on their academics page into a link when we asked.
The problem is that we've been told that the mention/link will disappear after about a month.
So, my questions:
-
Can we do anything to further exploit that link in the short time we have? My colleague brought up doing some kind of funky link pyramid thing where we create links to that page, which would possibly give us even more link juice. I know nothing about this sort of thing. Is it recommended/not recommended?
-
Is there anything we could possibly do to preserve the link in Google's index and have it still count in our favor after it's taken down? Maybe some kind of crazy iframe magic trick?
Thanks!!
-
-
Been right there and here's what we did...
We got an alum of the university to put it on their own page - that they'd attended and found the Seminar a great one...and we ensured that the alum pages (we got 3 attendees to say what a great event it was) were all FOLLOW links too!
YMMV but that's what we did! And do!
-
Not an authoritative answer and I know you are not doing link purchasing but this case seems to be pertinent to temporary links in general:
Google webspam team included a link from a page in Google cache, as the original resource no longer existed. This raised a concern with some that even links from Google cache need to be considered when managing disavow files. Some speculated this was simply a human error, but John Mueller stepped in and clarified the matter after consulting with the team at Google.
Now, why would Google's own team include a link from Google's cache for a link that is no-longer available, why worry about it at all? One answer may be that links that get cached by Google still carry on being ranking factors. So maybe making sure that the page where the link resides gets cached by Google will help to preserve some of it's ranking power.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do we get rid of irrelavant inbound links
Hi Moz Community, We were previously doing Content services and Design services. Now, we are only into design service and we have deleted all content services related pages. Our website has many inbound links coming because of the content services pages but they are not relevant to our present service anymore. Will this affect our credibility on google and other search engines? We have applied 410 code to many of these old pages. We have also redirected some of them to the wayback pages. However, they still appear as one of the popular pages. Is there any solution for this? What can we do to do away with many of these inbound links coming to our website which are not relevant anymore to our current service? Your advice is so much appreciated. Thanks!
Link Building | | Chillibreeze0 -
Links
Hi, im wondering if links that is not exact anchor links gives any boost for rankings? Example if lets say somebody links to my site http://domain.com/category/article with anchor: domainname or url link.
Link Building | | Rob_I0 -
Internal Link Building and Link Juice Quality
Hi There! I manage the website for a law office that covers many geographical locations. For very specific niche content, we would prefer to create one piece of content and link to the various geographic locations where we would handle that topic instead of posting multiple variations of the same content for each specific geographical area. If we put a button on these pages that has links to each location, will that have the same "link juice" effect to the pages we're linking that linking directly in the text would? (example: the Where can we help you? button on this page : http://www.zdfirm.com/volkswagen-recall/) Thank you!
Link Building | | ZDAdmin0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
What to do with some good links I have?
I have some pretty strong links from relevant sources linking to the homepage of a site I deal with. The links are usually from a PR3-5 pages and display specific result about the linking site. Sometimes they come from badges. We offer several services, so sometimes the page is about one service and next time about the other. Currently all of my pages link to the homepage. Would it not be better to link to the specific product page related to the page I have? Also I can do a canonical to the service pages? Which would be best?
Link Building | | Svetoslav0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0