A web audit for web traffic? Need answers please..
-
Hi,
We are a PR agency based in Dubai and we produce a lot of web content. The website is build on ruby on rails and we have implemented keywords and SEO strategies but sadly the traffic pattern has not changed since the past three years.
What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com
We are kind of convinced that there is something wrong with our code.. Do you think this could be a possibility? and the lack of change in the traffic pattern might not be an SEO issue but a code issue? What could be the possible reasons for this pattern?
In such a scenario what would experts like you recommend we do?
Do a SEO Audit? Web audit? code audit? hire a seo/ web / code consultant?
Thanks - helpful answers are really appreciated and just btw if anyone feels they could professionally help us out of this mess, we are willing to work with him/her.
Thanks in advance
-
For just a simple example, website speed optimization could also help in a website's performance in search engines.
So I'd try to cover most of the possible issues a website has, in order to have benefit from all the channels.
-
Thanks.. BTW since SEO is effected by front-end code and not back-end code (correct me if I am wrong), so do you still feel it makes sense to have a code/ web audit? beside the SEO audit
-
Ah, ok! I didn't understand the question. Although I was reading it over and over again.
I'd advise you to make an audit for the site, check why your implementation didn't have any effect and try other approach to reach your target audience.
This won't be a short process, choose your consultant carefully.
Good luck! Gr., Keszi
-
Keszi,
We are not getting the desired traffic. The web stats have not changed in any direction since the past three years.
The arab health example was just to highlight a random event that doesn't makes any sense specially when you are producing tons of content on other items that are just not getting any traffic..
-
-
Hello Layth,
Sometimes new pages can "Google-Dance", especially if they are highly-relevant or likely to be searched regularly (you say this is for a client participating in a very prestigious healthcare event). What this means is they can receive a very quick boost in rankings then alter their positions rapidly as they settle into a more organic setting.
If you have been implementing SEO services for 3 years and not seen any results, it is highly likely that the approach has not been ideal and might even be creating penalties (or not taking full advantage of opportunities). This is especially true if you are still applying SEO strategies from 3 years ago.
I highly doubt this is a coding issue - I spoke to one of my team members (a web design and development expert) and he told me this was not likely to be the cause of your issue, unless something is seriously wrong. However, if that were the case, it is likely you would be facing extreme penalties and not merely staying stagnant.
You could do any number of audits, but automated reports are unlikely to shed much light on the situation. My suggestion would be to have a consultant look at your SEO efforts and determine whether there is anything that can be done to create better results moving forward - many of these issues can be fixed with some refined site architecture, effective link-building or on-site optimization. That being said, until I see the site itself, I am only giving an educated guess.
Feel free to get in touch with me and I will see if I can be more helpful. Until then, enjoy your 3rd place ranking!
Best,
Rob
-
Hi there,
I do not know if it is only me, but I feel like I do not really understand your question.
quoting you: "What surprised us today that we created a page 2-3 days ago for a client who is participating in Arab Health (a very prestigious healthcare event) and suddenly our page comes on top 3 on google.ae as well as google.com"
Basically you are saying you have created a page, and that page is ranking top 3 in a few days (is that bad?).
If you provide a little bit more information I am glad to help you out.
Gr., Keszi
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google’s Algorithm Populate Answer Boxes with Its Own Independent Research?
If you search 'best games to play for youtube' you get an answer box with answers pulled independently from the article at hand. Here's an image: http://imgur.com/a/S0j9B Here are all the games from my article, in the order in which they appear. Google's chosen games for Answer Box are bolded: Battlefield 1 Bloodborne GTA V FiFA 16 TrackMania Turbo Garry’s Mod League of Legends Call of Duty: Black Ops III Tom Clancy’s The Division Overwatch Just Cause 3 Counter-Strike: Global Offensive Brawlhalla Rocket League Dark Souls III Unravel Firewatch GoldenEye 007 (this was put in as a joke, but coded as an H2 nonetheless) Destiny Dead by Daylight Fallout 4 Undertale No Man’s Sky Minecraft As you can see, Google is choosing which games to display to its searchers. My Crazy Egg data shows that these were not picked by click volume (each of these H2s are hyperlinked), which means Google must be using some other popularity metric, such as its own search volume data or external sales data. I wrote this up in a post on my site, for anybody who's curious.
Algorithm Updates | | Edward_Sturm1 -
Drop in Organic Traffic for Homepage and Branded terms but Steady in Rankings and According to WMT.
I am stumped. I have been researching for over two days now. Our homepage organic traffic YoY is down approx. 25%. However, rank has not changed according to Conductor, Bing and Google WMT. Impressions have gone up according to both search engines and we rank now for more keywords in top 3 than we did last year. Both WMTs' present a pretty healthy picture. No insignificant indexing issues, Error URLs & blocked resources are down, daily page crawls are higher than ever, etc. I drilled into Google Analytics from a few different view points. The closest I got to an answer was I saw huge out-liars YoY in browsers and browser versions. We saw significant differences in organic traffic YoY from IE 11, 9 ,10, 8 and 7. Android Browser 31, 32 and Safari 6 and 7. I tested our homepage and search results in all of these, and found no issues. Yet, GA reports 50K+ differences YoY. My only thought is it is perhaps a GA attribution error? And/or browsers defaulting organic traffic to direct or other? Yet, our direct traffic is up but does not correlate with as much as we are down. Any tips on where to look next would be extremely helpful!
Algorithm Updates | | lunavista-comm0 -
Puzzling Penalty Question - Need Expert Help
I'm turning to the Moz Community because we're completely stumped. I actually work at a digital agency, our specialism being SEO. We've dealt with Google penalties before and have always found it fairly easy to identify the source the problem when someone comes to us with a sudden keyword/traffic drop. I'll briefly outline what we've experienced: We took on a client looking for SEO a few months ago. They had an OK site, with a small but high quality and natural link profile, but very little organic visibility. The client is an IT consultancy based in London, so there's a lot of competition for their keywords. All technical issues on the site were addressed, pages were carefully keyword targeted (obviously not in a spammy way) and on-site content, such as services pages, which were quite thin, were enriched with more user focused content. Interesting, shareable content was starting to be created and some basic outreach work had started. Things were starting to pick up. The site started showing and growing for some very relevant keywords in Google, a good range and at different levels (mostly sitting around page 3-4) depending on competition. Local keywords, particularly, were doing well, with a good number sitting on page 1-2. The keywords were starting to deliver a gentle stream of relevant traffic and user behaviour on-site looked good. Then, as of the 28th September 2015, it all went wrong. Our client's site virtually dropped from existence as far as Google was concerned. They literally lost all of their keywords. Our client even dropped hundreds of places for their own brand name. They also lost all rankings for super low competition, non-business terms they were ranking for. So, there's the problem. The keywords have not shown any sign of recovery at all yet and we're, understandably, panicking. The worst thing is that we can't identify what has caused this catastrophic drop. It looks like a Google penalty, but there's nothing we can find that would cause it. There are no messages or warnings in GWT. The link profile is small but high quality. When we started the content was a bit on the thin side, but this doesn't really look like a Panda penalty, and seems far too severe. The site is technically sound. There is no duplicate content issues or plaigarised content. The site is being indexed fine. Moz gives the site a spam score of 1 (our of 11 (i think that's right)). The site is on an ok server, which hasn't been blacklisted or anything. We've tried everything we can to identify a problem. And that's where you guys come in. Any ideas? Anyone seen anything similar around the same time? Unfortunately, we can't share our clients' site's name/URL, but feel free to ask any questions you want and we'll do our best to provide info.
Algorithm Updates | | MRSWebSolutions0 -
Google SERPs showing blog comments in Answer Box?
I was recently researching Schema markup for local businesses and I was presented with an Answer Box that used blog comments as answers (at least I feel that's what they were attempting to show). This is what is says currently when I search for "schema markup hours" (screenshot also attached): 12 thoughts on “How to Use Schema Markup for Local SEO” Lauren says: March 11, 2013 at 2:22 pm. ... souleye says: March 11, 2013 at 3:29 pm. ... Daniel Bennett says: March 11, 2013 at 8:51 pm. ... sammy. says: ... Nathan says: March 11, 2013 at 11:53 pm. ... Rishav says: March 12, 2013 at 5:51 am. ... Paul Sherland says: ... keyword removed says: Right now it shows the time and date of the comment, but is this something that's new or has it been around? Thanks in advance! tp5y1od.png
Algorithm Updates | | TomBinga11250 -
Organic Traffic dropped 50%. Anyone want to have a stab at why? (URL listed)
Just curious what the pro's on here think is the reason why our site got hammered recently. The URL is www.jobshadow.com. We've got gobs of quality content that had been ranking for quite a few keywords. Even one from Rand himself http://www.jobshadow.com/interview-with-seo-and-seomoz-founder-rand-fishkin/ Rankings for even the exact match domain keyword 'Job Shadow' have been pummeled. Anyway, we've got a pretty solid link profile I would think. We also have a very high user time on the site, thus suggesting the organic traffic was engaged when Google ranked us for those keywords. We have lots of unsolicited inbound links and even recent ones from PBS. I'm not really sure what it takes to please the "machine" at this point. Curious as to what everyone here thinks.
Algorithm Updates | | arkana0 -
Search Engines Traffic for New Site?
Hi, Can anyone tell me please when a new website starts receiving traffic from the search engines? Regards
Algorithm Updates | | kywebsol0 -
Need some Real Insight into our SEO Issue and Content Generation
We have our site www.practo.com We have our blog as blog.practo.com We plan to have our main site in a months time from now as www.ray.practo.com The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content 1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url 2.Would it be better with www.practo.com / ray / blog/article-url I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer. Is the above - what soever I am planning to do in the correct manner keeping SEO in mind. Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently. Please guide accordingly. Thanks
Algorithm Updates | | shanky10 -
Traffic dropping after blog was added...
We have a major client that gets over a thousand organic visits per day. They also self manage an adwords campaign that generates a few thousand clicks a day. Lat summer they got a new website with a blog. The blog has a couple of teaser paragraphs on the home page with the new blog posts, in addition to lots of static text about the items sold on the site. What has happened is, our organic traffic has changed form the main keywords of what the site sells, to things talked about in the blog. Traffic hasn’t dropped dramatically, but we have lost all our big keywords, for example, a keyword that was generating 40 organic clicks per day a year ago we receive no traffic for now, and much more obscure keyword combinations from the blog are being picked up. Is it the addition of the blog that is causing this problem, or the blog teasers that are on the home page of the site? We like the traffic from the blog terms, but we would like our former main keyword traffic back as well, how can we accomplish this, and what do you think has occurred here? Thanks for your help.
Algorithm Updates | | WhiteHat120