Why the location of my queries is wrong?
-
Hi there,
I've got a question related to the location of the queries shown in GWT.
My company operates just in Spain but according to GWT the majority of my queries comes from Sweden. Let's say 75% Sweden, 20% Spain, 5% rest of the countries.
Of course I've set as Internatinal Targeting Spain as country,
How could this be possible considering that spanish it is not the main language in Sweden. Can this be changed?
Thank u
-
Hi... I don't know if you have discovered the reason of the mysterious traffic from Sweden.
I've thought about it, and the only justifications I can think about are these:
-
or your company name corresponds also to a real Swedish brand, so Swedish people are entering in your site for brand name searches;
-
or that your domain name - if it a generic one - once was the domain name of a Swedish website, hence with still enough link popularity from Swedish website, so that i can still rank in google.se
-
-
Hi Gianluca,
Thanks a lot for your contribution.
Yes it sounds a mistery to me as well. If you get further clues on the topic please let me know
Cheers
-
Well, indeed a strange case this one of yours.
If your site is in Spanish, is geo-targeted toward Spain in Google Webmaster Tools, then traffic should mostly from Spain. Or if any other country is popping up, that should something like Mexico or Argentina.
Sincerely this sounds like a mystery to me... so much that I asked clues to John Mueller on G+. Let's see if he will answer
-
Hi,
A bit strange. I assume that you are using a generic TLD (.com, .net, .org or something similar) and the the language used on the site is Spanish. With the limited information you give is not easy to find out what is causing this problem.
You could set the hreflang tag to "es" to make it very obvious for Google that you are targeting the Spanish market.
How is your link profile - is the majority of the links coming from Spain (or Spanish speaking countries) or do you have a lot of links coming from Sweden?
Are the "Swedish" queries you find in GWT also Spanish, and are they similar to the queries from other countries? Do you see Sweden as an important source of traffic in Analytics?
rgds,
Dirk
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Schema to multi-location Wordpress Website using Schema Pro
All, we're building a new version of our existing website using Wordpress and have both Yoast SEO Premium and Schema Pro installed. Our site has 70, a medical practice, has 70 different locations. Each one of our locations has a page tile like the following: "Los Angeles | ABC Dental". The first part of the site title is the town we're located in followed by our site name. Using Schema Pro, we're not sure about what to place into the "Name" field. You can see the direction from Schema Pro for local businesses here, https://wpschema.com/docs/add-schema-markup-for-a-local-business-page/ By default Schema Pro has the name field set to Site Title. However, using this on all 70 or our landing pages wouldn't provide the local aspect we want. It would just say ABC Dental. We changed this to use a new custom field where we could enter a more descriptive name. Using our page title example of "Los Angeles | ABC Dental", would we simply enter this into the name field of Schema Pro? If not, would we format this another way such as "ABC Dental Los Angeles" We could use some help in a strategy for Schema markup for multi-location businesses, in particular, the name field. All other information such as address, phone number, etc seems rather straight forward. Thank you for the assistance
Local Listings | | morciuoli0 -
What is the best SEO practice for listing multiple locations from the same business online?
Hello! The church I work for is launching its third location and we are needing to figure out what the best SEO practice would be when it comes to to listing all three of our locations online. Currently, we are listing the two locations we have as "Church Name - South Campus" and "Church Name - West Campus." Going forward, would it be better to list our 3 location names as: James River Church - South Campus, James River Church - West Campus, James River Church - North Campus or James River Church South Campus, James River Church West Campus, James River Church North Campus or list all three locations as "James River Church" Thank you for any advice you can give me!
Local Listings | | chris.oursbourn0 -
Business listing verification for multiple locations
Hi there I have been asked to help with a business which has multiple locations (5 to be precise). I haven't really worked with a business on that scale before so I am a little bit out of my depth.
Local Listings | | coolhandluc
I had a look at their business listing in the moz local business listing checker and their profile seems very messy. I can see several of their branches listed, some verified, some not verified. When I look at the listing for each branch in detail they are all incomplete but at different levels (ranges from 17% to 46%). Some have a Facebook page and some haven't, same for google my business etc...
My understanding when it comes to multiple locations is that, in an ideal world, each branch should have its own google my business page, Facebook page, a Bing places for business page etc...
Can anyone confirm what the best approach is to deal with multilocations businesses and their business listing and/or point me to some online resource that could help me.
Would I also need to create multiple accounts for listing their business in directories such as Yelp, Yell etc... Thanks so much for all the help I can receive0 -
Same location, same industry, same phone number, old name
Hey Moz! I was recently hired for some local SEO work and discovered this about my client. His business used to be called something else before he purchased it. He has the same phone number and same domain name, but there are Google My Business pages for both the old name and the new name, both of which have the same address, phone number, and domain name listed on them. I am not sure what the correct course of action is. Should I begin removing the old information? It seems as though there is no penalty in place but I don't want to build a campaign on a poor foundation. Is there a way to let Google know that this old page should not exist anymore? Any advice would by much appreciated!
Local Listings | | Trojan_SEO1 -
Local Rankings for Second Business Location in the SAME City
I have an issue regarding local rankings for multiple locations within the SAME city, and I'm hoping to start a productive discussion about the various options for helping a second location gain visibility in the local pack. Here's the context…My business is an electronic cigarette shop in New Orleans, called Crescent City Vape. Our first location (Uptown) opened up a year ago and ranks very well in the local-pack as well as organic results for target keywords, as well as brand terms. Our second location opened up 2 months ago, also in New Orleans (Lower Garden District), about 3 miles away from the first shop. This shop, however, is not visible locally or organically, unless we get extremely specific with a branded search query like "Crescent City Vape Lower Garden District" or "Crescent City Vape St. Charles Ave." It does not rank locally for "Crescent City Vape" or "Crescent City Vape New Orleans" We have one website: crescentcityvape.com -- and both shops have a location landing page on the main site: crescentcityvape.com/uptown
Local Listings | | djreich
crescentcityvape.com/lower-garden However, when we launched our local SEO work for the first shop, we used the homepage as the URL in Google+ Local, as well as all of our citations. When we launched the second shop, we used the location landing page as the URL for G+ and all of our citations. We also added a location modifier to the business name on G+ Local: Crescent City Vape - Lower Garden District Both shops have 5+ reviews on Google+ Local, and both shops have citation profiles that are better than any other competitor. I'm confident that the local SEO basics are covered…and this is evident from the solid local and organic rankings for the original shop. My concern isn't that the second shop is ranking worse than the first. I expected this. But I am very concerned that the second shop doesn't even rank for a branded search like "Crescent City Vape." You have to get unrealistically specific with local descriptors to see the G+ local result for the second shop. e.g. "Crescent City Vape Lower Garden District". Here are some of the options and questions I've been pondering. Would love anyone's thoughts on what's worth trying and what might be too risky…since obviously I do not want to sacrifice rankings for the original shop. Changing the G+ URL of the second shop to the homepage (rather than that local landing page). In this case, G+ pages for both locations would link to the homepage. Then updating Moz Local and other citations accordingly with the URL as the homepage. My concern is that this will end up hurting rankings for the original shop more than helping rankings for the second shop. Removing the location modifier from the second shop's Google+ Local business name. When you google "Starbucks" or "McDonalds" you get a local-pack that usually includes 3 of their locations in the pack, and none have location modifiers. I'm wondering if the modifier is sending the wrong signal, because right now, when you Google "Crescent City Vape" only the original location shows up with a local result. Changing the modifier for the second shop's Google+ Local business name to something like "Crescent City Vape: New Orleans E-Cigs". Some of our competitors have added keywords to their G+ names and it's been effective for them. I know this is not aligned with Google guidelines, and may be a risky play. We don't have anything to lose with the second location if we try this…However, is there any chance this would negatively affect our original shop's rankings (since it's the same domain)? If we went in this direction, should I update our citations accordingly? And build new ones with this new "name"? Does page authority of the business URL have an impact on G+ Local rankings? i.e. would building quality links to the local landing page have much of an impact? i.e. is that a productive use of time and resources, as opposed to promoting the homepage and other more important landing pages? Appreciate your thoughts and feedback! Hopefully this discussion will be helpful for other businesses trying to rank for more than one location in the same city. Thanks!0 -
One Location - Multiple Businesses
We have a client that has multiple businesses running out of the same address with no difference in suite number - what's the best way to work with this considering NAP? The owner runs several different service businesses and a few online businesses (all legit) out of the same large office space and we want to try to figure out how to get him listed locally with the obvious NAP issue. We can get new phone numbers, but not sure of the best way to handle the duplicate address issue. Thoughs?
Local Listings | | DougHoltOnline0 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Upstream locations to mark a business closed that will cascade to other listings services?
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places. Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed? thanks!
Local Listings | | scottclark0