How long does Google Analytics credit a source?
-
I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?
-
Hi Tyler - No problem, the community has helped me out quite a bit and I enjoy sharing what limited knowledge I have.
- Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
Are you referring to the 'Channels' report? Under Acuisition > All Traffic > Channels GA displays metrics grouped by high level channels - this would be Organic, Email, Direct like you've mentioned. You'll want to make sure that your traffic is properly tagged so that the channels are reporting properly. E.g. your email traffic may need to be tagged as such to show up under that channel.
Also, You can create custom channel groupings if you want to group similar sources together and view them in the channels report. That would be in GA Admin > Account > Property > View (view level of a property) and then 'Channel Settings' > 'Channel Grouping'
2. Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?
Unfortunately, I do not think you can change the attribution model outside of the default attribution reports. I could be wrong and some further Googling may prove that, but I haven't created custom reports with different attribution models.
-
Ray,
Thanks for the continued support. There are a few that I am using to measure organic search where the numbers are off by 1-2% but I think I can give you a more simple example and still enable you to help me out. One email report simply uses the regex (email|bronto) for filtering source/medium. The conversion numbers for this filter come out similiarly - 1-2% more than what Google shows for email conversions within the LND attribution model tool.
- Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
- Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?
-
Correct, the LND attribution model is the default attribution model that Google Analytics uses in their reports. So, if you're viewing a report that is not the Model Comparison report, you are seeing data based off the LND model.
I would have to look at your reports specifically to see why there is a difference. Are you making sure that both reports are not using 'sampled data' ? Sampled data would cause discrepancies.
-
Are you saying that LND is the default way of measuring conversions in GA? When looking at a report that displays conversions over a time frame those numbers are just slightly different that what LND shows for that same conversion over the same time frame.
-
The normal conversion attribution for Google Analytics is the Last Non Direct click - LND. This means, the last source clicked on by the user will receive the credit.
A person could come through organic search, leave the site, then come back directly and convert - that conversion would be credited to the organic source.
You can view different attribution models through the Conversions > Attribution > Model Comparison report. But, LND click is the standard attribution model.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two of Four Google Analytics Views Not Showing Data
Question for you MOZ friends: We added two new views about a week ago, the same views that we have added for more than 50 Accounts, and they are not showing any data. The views are for 'Filtered Traffic' (no IPs or spam) and 'Organic Only' including only the organic medium. Any ideas why this may not be working? First time we've come across this and couldn't find much help researching it... Thanks as always! street%20ga_zpsorfdnemi.png
Reporting & Analytics | | ReunionMarketing0 -
Google Analytics Event Tracking
Hi Guys, I want to set up a goal in Google analytics for this site http://www.dfrsolicitors.co.uk/contact.php and the contact us form is in php (so there is no thank you html page). I know there is a piece of code "onsubmit" or whatever it is, but I can't find it. I want to be able to track successful submissions. Kind Regards Neil
Reporting & Analytics | | nezona0 -
How do I set a filter in Google Analytics?
I want to filter out direct traffic from the service provider msn. For some reason they are crawling our traffic and its throwing off my data. So I want to exclude direct, but only from msn. Would I set my first filter for direct then msn or vice versa? Thanks
Reporting & Analytics | | EcommerceSite0 -
Using Regex for Goals in Google Analytics
I’ve got a website with 20 different forms; and I’d like to track all 20 form completions with one Goal in Google Analytics. The completion-page URLs follow the pattern below (the website uses Drupal CMS) Form One: www.acme.com/node/2990/done?sid=651 Form Two: www.acme.com /node/2991/done?sid=785 Form Three: www.acme.com /node/2992/done?sid=1021 Form Four: www.acme.com /node/2993/done?sid=459 I believe that there is a way I can use regex so Google Analytics will track if any of these completion URLs appears. Looking for guidance how to format the regex statement.
Reporting & Analytics | | TopFloor0 -
Impressions in Google Analytics
I am trying to compare SERP impressions in Google Analtyics between two different time periods. I want to compare the last two months, with the previous two months. Now this works fine when I go to Traffic Sources > SEO > Queries. Our analytics has been set up since early last year, so I cannot understand why, for a couple of weeks at the start of the previous two months, it is showing that I have less than 10 impressions per day, then in one day, it jumps to 22,000 impressions, and starts to show 'real' information after that... Very frustrating when I am trying to show how effective my work has been. Can anyone shed any light on this?
Reporting & Analytics | | MirandaP0 -
Track banner ad with google analytics
Hi We have a top banner ad on an external renown site only to attrack traffic. It does show up in google analytics, but i have seen some increase in (direct) / (none) traffic. Is there anyway i can track it when banner is showed from 2 separate URLs http://www.tv2torget.no/bedrift/netthandel/ and http://www.tv2torget.no/bedrift/netthandel/barneklaer/ Thanks Dan Lærum
Reporting & Analytics | | danlae0 -
Google Analytics - multiple counters
Hey there Mozzers! One of our customers wants to seperate one Google Analytics account into multiple accounts. The website is divided in three parts: Main: www.website.nl Sub1: www.website.nl/sub1 Sub2: http://www.website.nl/sub2 And they would like 4 different reports under one account. R1: Total count R2: Website.nl (without Sub 1 & Sub2) R3: Sub1 R4: Sub2 I know multiple counters will get in conflict with each other, so I have to implement some filters. E.g: We can configure a filter for R3 on "astmakids" in URL. My question is: is there a safe way to implement multiple Analytics filters on one website? And how will R3 see visitors that come from the root domain astmafonds.nl? Are they referrals? Thanks a lot in advance!! Partouter
Reporting & Analytics | | Partouter0 -
Get Stats on Search Box Usage, Using Google Analytics?
Let me preface this by first saying I am NOT using the Google Adsense Search feature. The question I am asking is pertaining to the standard search box that comes already coded in most .php blogs. In the Google Analytics, is there a way to tell how many people are searching using the search box? I've looked through the navigation and pathway options in analytics and I don't seem to see anything that definitively points to the number of people using the search box but, perhaps, I am overlooking it. Any insight?
Reporting & Analytics | | ChristineCadena0