How to rank for several keywords
-
Hi there Mozers,
So far I have been building my webshop ouibonjour.com over the course of several weeks while studying the awesome educational content here on Moz and other SEO-related sites. I think I have done an OK job so far, and I have managed to rank #1 on several long tail keywords after a couple of weeks.
Problem is - there are more long tail keywords I want to rank #1 for as well!
**What I have done so far: **
I have taken the strongest keywords that can generate conversion and added them in page titles, title heads, main anvigation titles, in my alt text in images and so forth. The page is not screaming "SEO!" and I am happy with that. Nevertheless, I think the SEO measures here are done in an effective way.
If you bothered to click on my page, you can see that the home page has only 5 posts (posts, not pages).
They redirect visitors to other important parts of my site, and I change the image and/or the title once every 3 weeks to not keep the page too static. In a /magazine subfolder, I have a blog that ranks pretty good for several keywords, but the content here is not directly related to my products, but rather articles that fits the interests of my potential buyers (lifestyle, culture, etc).
**What I need - but not sure how - to do: **
I basically want to rank for way more long tail keywords that relate to my products, but I don't want to continue setting up posts that have these keywords, because the content on the main page will be too heavy on the SEO, and therefore lose value for my visitors. How can I rank for more keywords without having to pepper my site with posts full of these keywords?
I do not want to write articles on my blog that focuses on different combinations of long tail keywords neither, because it will get too spammy and make my visitors not return.
I need help!
I hope I have managed to explain my problem clearly. If there are any Whiteboard Fridays or posts on this subject that I have missed, please link me directly. If not, I would be tremendously happy and appreciative for any tips and tricks
-
Thank you, I will try that out.
-
No.
You work on the copy. You write a body/content of at least 1000 words with the right keyword density. With a good structure, with some images and maybe even some outbound links to authoritative sources.
You test the results and you update accordingly.
-
Thanks Massimilliano!
How can I write on the landing page to optimize for the semantic-similar keywords? Is meta descriptions the way to go in 2015?
-
But why not to group keywords in groups of semantic-similar keywords and then write a specific landing page optimized for those keywords and hunt for backlinks from bloggers/websites through guest posts optimized for the same keywords?
Being careful not to over-optimize anything.
-
Thanks a lot Ryan. I am currently trying out the free trial of Moz Pro, so I will definitely try this alternative out.
-
Hi Keri!
The reason for that is that while I rank #1 for "shop minimal streetwear", I don't rank at the top for "best minimal streetwear online". I know that the search intent is good for both, and what I have to offer is of great value for those who uses both terms.
To answer your question - In my case, the "content" is my products, and not my article posts. Those posts are still relevant for those who visit my shop, but it's catered more to the demographic's lifestyle and interests. I don't want to necessarily talk about "shop minimal fashion" or "best minimal streetwear online" all the time
So far I have three products, with three more to be released the coming weeks. The product description in each has the strongest keywordsm but I don't release products in the same pace anyone would post an article, for example. Neither can I squeeze all the 50+ keywords I need in the product description - that would be too spammy.
-
Why do you want to rank for 50+ long tail keywords on your home page? Is your home page the one that's going to try to convert people for each and every one of those keywords?
Wouldn't it be better to want the content that's more in-depth on a subject to rank, instead?
-
Hi Fernando. EGOLs example still might work for you depending on how many people follow you, still I understand the differences so here's another method you can try: take the keywords you want to rank for and see what websites come up the most often for them. You can use the rank tracking tool here at Moz.com to do so, and with a pro account you could track up to 350. Next, collect the most frequently ranking domains and take a look at their home pages, sites, and stats. That should give you LOTS of ideas as to what you can do (and what DA and PA strength you might need) to rank for your target keywords. Cheers!
-
Hello Ryan,
I'll post this real quick for you and for others who might possibly help out:
The content I do on the magazine are not news, and overall will not be content that gets posted every day. The content will be longer and deeper on a subject, with original images in them (+ other SEO-related goodies). Frequency: Once a week.
So I don't think EGOL's approach would be fit for me. I was thinking on ranking for more keywords on the more static home page (the one that gets updated once every three weeks and is the home for both the subdomain "shop" and the subfolder /magazine).
With meta keywords being a thing of the past, how else can I rank for 50+ long tail keywords on my home page?
Thanks a lot
-
EGOL wrote an excellent answer regarding growing content in this Q&A a couple of days ago: http://moz.com/community/q/is-opening-a-news-section-a-good-idea-for-topical-authority-and-freshness. Look at what he did specifically in paragraph 2:
About eight years ago I started making four to eight very short posts per day (five days per week). These were a title, one or two unique sentences and an icon image that indicated their category. It was an attractive page. Subscriptions to my Feedburner feed and daily emails shot up.. to a five digit number after a few years. Hundreds of linking root domains. At least 100 people per day came to my homepage and clicked the link to the news. Between 500 and 1000 people entered the site through the news page every day.
He didn't worry too much about precise long-tail keywords but was consistently creating more links within his given topic network and creating a bit of new content every day. His results were great too. Perhaps your topic isn't as 'news' centric as EGOLs but the fashion world is constantly churning out news in the form of new collections, looks, designs, and conventional news. Pinterest, instagram, and other sites all have huge fashion followings.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website ranking on Google dropping for unknown reason while rankings are improving on Bing. Please help!
one of my websites www.resumeble.com is showing a constant drop in rankings. Earlier the website was ranking for major keywords like resume writing services etc. I used Ahrefs site audit to find issues. According to Ahrefs there was a huge issue of duplicate pages, which is now resolved by proper canonical tag insertion. The site is built on Angular. Fetch report in Google shows perfect code and Sitemap is also perfect. Manual action reporting in webmaster shows no warning. Please suggest what steps should I take to fix this issue.
Technical SEO | | mayyaa40 -
Unexpected Rank Down After Page Update
Hello Team, I have a post on my blog which was ranking on #1 in SERP. I always tried to update it with new content.On 31-Mar-2017, I made a big update in it. Like, it was a list of 20 tips and I made it to 50+. I thought it will help me to increase it's CTR. And, I changed its URL and redirect old one to new one.But when I checked today, it was totally disappeared from SERP 😞 it's nowhere. But it is indexed I have checked but not ranking now. I did this thing (Content Upgrade) before and it always gave good results but I don't know what happened now.Any suggestions or help?Old URL: http://excelchamps.com/blog/2015/12/21-useful-macro-codes-for-vba-newcomers/New URL: http://excelchamps.com/blog/2017/03/useful-macro-codes-for-vba-newcomers/-With love and respect,Puneet Gogia
Technical SEO | | ManAPR0 -
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
Technical SEO | | ReviveMedia0 -
WHOIS-info a ranking factor?
Hi How important is it to configure your domain info in the same way as the contact info of your website? I heard having a long expiry date on the domain and having proper contact info helps create domain trust? Any tips on this? Info on how to set this up in an optimal way? Thanks in advance Fredrik
Technical SEO | | Resultify0 -
Alexa Ranking - Improvement
Hey Guys, I have very decent traffic for my website but the Alexa rank is fluctuating very frequently.If the traffic is growing I cant see any changes and if the traffic dips down a bit then my rankings are going high 😞 Please suggest me what to do for getting an Alexa rank of **7000. **At present I have 9859 Hers ie my website link : http://www.teluguone.com/ Thanks in Advance Saikiran
Technical SEO | | logobite0 -
Sudden ranking drop, no manual action
Sort of a strange situation I'm having and I wanted to see if I could get some thoughts. Here's what has happened... Monday morning, I realized that my website, which had been showing up at the bottom of page 2 for a specific result, had now been demoted to the bottom of page 6 (roughly a 40 spot demotion). No other keyword searches were affected. I immediately figured that this was some sort of keyword-specific penalty that I had incurred. I had done a bit of link building over the weekend (two or three directory type sites and a bio link from a site I contribute to). I also changed some anchor text on another site to match my homepage's title tag (which just so happened to be the exact phrase match I had dropped in) - I assumed this was what got me. I was slowly beginning to climb up the rankings and just got a bit impatient/overzealous. Changed the anchor text back to what it originally was and submitted a reconsideration request on Tuesday. This morning, I get the automated response in Webmaster Tools that no manual action had been taken. So my question is, would this drop have been an automated deal? If that's the case, then it's going to be mighty hard to pinpoint what I did wrong, since there's no way to know when I did whatever it was to cause the drop. Any ideas/thoughts/suggestions to regain my modest original placement?
Technical SEO | | sandlappercreative0 -
Should I not Change the URL of Ranking Pages
My site currently ranks #1 or #2 for 2 separate pages on web design & SEO for my geographic location. The URLs are currently mysite.com/services/web-design/ and mysite.com/services/seo/ I'm redesigning my site and I'm taking out the "Services" page as I'm focusing on web design and SEO and lumping everything else into my "Internet Marketing" page. Because my pages for web design and SEO rank so well, should I keep the URL structure even though I don't have a "Services" page or should I just remove services and 301 redirect so I have mysite.com/web-design/ and mysite.com/seo/. I know doing a 301 redirect could hurt me in the short term but I'm wondering if I should just bite the bullet now and change it in favor of a better URL structure. What do you think?
Technical SEO | | JaredDetroit0 -
How will a domain change affect my rankings?
My company will undergo a domain change in the next few months. Other than implementing 301 redirects, what else can I do to help the search engines realize the site has moved? What kind of impact on rankings can I expect to see? Thanks in advance!
Technical SEO | | raylau0