Why is this SERP displaying an incorrect URL for my homepage?
-
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path.And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/.
What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?)
We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long?
[EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]
-
While I'm not sure how sophisticated Google's algo is at picking this up, Google's people reviewers would probably note it as suspicious. Again I'd ask why? What business advantage does this give you? (Wil Reynolds has famously said that when something sounds fishy or not the best practice ask why 5 times.
In the Skype example, the why is language of the users. It's not spammy because it does something clear and obvious to help the user. Whereas your URL just looks like keyword stuffing.
-
So that SERP is definitely picking up on language of IP/searcher and that's showing the English version for Skype's site, which is a bit different.
-
This concern is not lost on me, but it prompts two questions. 1. How big a risk is it? 2. What other technical factors could be at play here?
-
Here is an example of a site that uses a directory for its homepage, whose SERP snippet shows its full path:
-
I agree with Lynn about questioning the reasons to set up your homepage like that. It does look suspicious and keyword stuffing. EMDs have seen a huge decline in recent years with Google algo updates.
-
HI,
There was a recentish video here with John Mueller that refers to this (see around the 46 minute mark). Basically it is saying that of you have redirects in place but google is seeing other indicators such as the original url is 'nicer' looking (often meaning shorter) and if there are other strong leads to the old url (like lots of links) then they might decide to show the original url in the serps. Since your case involves your root domain homepage and both those factors are likely the case for your original url.... I think you should probably proceed as if the serp is never going to change (really what the serp is showing now is correct, even though you do the redirect, what users are expecting to see and are seeing is the root domain's homepage right?).
I am not familiar with the site's subject - but personally I don't understand why you would want this setup anyway. If it is to get a more 'seo optimised' url into your homepage then it is looking a bit dodgy. Would it not make more sense to build a real page on the second url, optimised to the relevant phrases and leave your homepage on the root?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review stars not longer appear in SERPs
Our healthcare directory which directs visitors to clinics lost it's review stars in SERPs. Looking for any guidance on how to get this back. https://www.healthyhearing.com/hearing-aids/31312-hearing-improvement-center-llc
Intermediate & Advanced SEO | | stephaniemeyers100 -
Google Only Indexing Canonical Root URL Instead of Specified URL Parameters
We just launched a website about 1 month ago and noticed that Google was indexing, but not displaying, URLs with "?location=" parameters such as: http://www.castlemap.com/local-house-values/?location=great-falls-virginia and http://www.castlemap.com/local-house-values/?location=mclean-virginia. Instead, Google has only been displaying our root URL http://www.castlemap.com/local-house-values/ in its search results -- which we don't want as the URLs with specific locations are more important and each has its own unique list of houses for sale. We have Yoast setup with all of these ?location values added in our sitemap that has successfully been submitted to Google's Sitemaps: http://www.castlemap.com/buy-location-sitemap.xml I also tried going into the old Google Search Console and setting the "location" URL Parameter to Crawl Every URL with the Specifies Effect enabled... and I even see the two URLs I mentioned above in Google's list of Parameter Samples... but the pages are still not being added to Google. Even after Requesting Indexing again after making all of these changes a few days ago, these URLs are still displaying as Allowing Indexing, but Not On Google in the Search Console and not showing up on Google when I manually search for the entire URL. Why are these pages not showing up on Google and how can we get them to display? Only solution I can think of would be to set our main /local-house-values/ page to noindex in order to have Google favor all of our other URL parameter versions... but I'm guessing that's probably not a good solution for multiple reasons.
Intermediate & Advanced SEO | | Nitruc0 -
Homepage appearing instead of subpage
Hi, I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc" only. The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ? How could I make sure my France page appears instead of my homepage ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Is there a problems with putting encoding into the subdomain of a URL?
We are looking at changing our URL structure for tracking various affiliates from: https://sub.domain.com/quote/?affiliate_id=xxx to https://aff_xxx_affname.domain.com/quote/ Both would allow us to track affiliates, but the second would allow us to use cookies to track. Does anyone know if this could possibly cause SEO concerns? Also, For the site we want to rank for, we will use a reverse proxy to change the URL from https://aff_xxx.maindomain.com/quote/ to https://www.maindomain.com/quote/ would that cause any SEO issues. Thank you.
Intermediate & Advanced SEO | | RoxBrock0 -
Duplicate URL home page
I just got a duplicate URL error on by SEOMOZ report - and I wonder if I should worry about it Assume my site is named www.widgets.com I'm getting duplicate url from http://www.widgets.com & http://www.widgets.com/ Do the search engines really see this as different on the home page? The general drift on the web is that You site should look like Home page = http://www.widgets.com And subpages http://www.widgets.com/widget1/ Of course it seems as though the IIS7 slash tool will rewrite everything Including the home page to a slash.
Intermediate & Advanced SEO | | ThomasErb0 -
Date stamp in the SERP
How to remove date stamp in the SERP? I removed dates In the blog posts of one of the blogs and it removed date stamp in the SERP. How about regular sites? Thanks.
Intermediate & Advanced SEO | | gmk15670 -
Google isn't displaying the www. for my site in the SERPS
I noticed that every other site url in the serps for my main keywords has a www. on their display url except mine. I have the site set to display the www. Can this potentially hurt my SEO and what can I do to fix this? Thanks Aaron. www.png
Intermediate & Advanced SEO | | afranklin0 -
Every seen any SERP like this?
I've never seen a SERP like this, has anyone else? Image no longer available
Intermediate & Advanced SEO | | ATShock1