Is there any harm to display NAP more than once on a location page ?
-
Hi All,
I currently have location specific pages and my branch information(NAP) is currently displayed at the bottom in the page content. I was thinking off displaying the NAP again higher up the page so it's very visible for the user possibly under a h tag heading as well.
Do you think it would be spammy or harm my seo efforts it my NAP was displayed twice on a page ?. Once in the content which currently it's not visible unless the user clicks on the read more link in the content on the bottom of the page , and again further up the page where I have some white space which I can utilize
Any thoughts greatly appreciated.
thanks
Peter
-
Hey Peter,
It's generally considered a best practice to have your NAP at the top of your location landing pages, and I don't see any problem with you doing this and referencing the NAP again at the bottom of the page. Just be sure you're making each landing page unique and of as high quality as you can accomplish.
-
Hi Errick,
Thanks for your thoughts. Yes, I know what you mean. These are location landing pages for local search so I need to put the City in there . Curently it's in Title tag, H1, H2 tag although I do try and vary the phrases up a bit . The on page content at the bottom of the screen is unique for each city basically usually explaining usual tips, our product range etc and the branch NAP is currently contained within this.
We use to rank top 3 for pretty much every city in the UK before algorithm changes over the last 15 months or so having caused our local rankings to drop a bit although we are still on first page for most of them. To get up to the top in local search is proving a lot harder.
It's difficult to really know what other /alternative content I can put here for each city or whether reducing the city name would have a positive or negative effect.
It;s also hard to find examples of other sites who have a similar structure where its really worked for them.
thanks
Pete
-
Hi Peter,
I personally don't think there is anything wrong with having your NAP in your footer and in your content of your page as long as it isn't spammy and written to help your readers make an informed decision. You mentioned that you just want clients to see the address higher up on the page. So as long as the content makes sense I think you will be fine.
I took a look at the link posted above and in my opinion the page is written more for SEO as opposed for the reader. I see the keyword Bristol all through the content and it doesn't seem to quite flow. Keep in mind that I live in the US so it may seem a bit off to me due how we write, but if that's not the case, I would revisit the content and htags to make them appealing to your readers while still meeting on page optimization guidelines. I hope this helps.
Thanks,
Errick -
Hi Monica,
I have the company registered address (i.e head office) at the very bottom of the footer which is on every page.
However, On my location specific landing pages, I have the branch infomation - NAP in the content if you click on the Read more link which is in the content at the bottom -
I enclose a url an example http://goo.gl/f3GvQ2
I was thinking of also displaying the NAP quite high the page in the white space on the left below the sub category links
thanks
Pete
-
Are you saying you have your NAP in your footer at the bottom of the page or hidden in content below the fold?
In my opinion, you should have your NAP on a contact us page above the fold where a client or potential client can easily access it. Having the information also in the footer of this page isn't harmful. If you want people to contact you then the information should be easily accessible.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Landing Page Optimization and Multiple GMB Listings
Hello, We’re building out a site for our business that has close to 100 office locations in different cities. Many of these are ‘partner brands’ that we have acquired under our brand. Similar to a franchise model. We want to be able to help users find offices near their location. Each office will have it’s own landing page with a physical address and contact information. We know we’ll have to build out unique copy and markup customized to the office/location. We’ve already read through https://mza.seotoolninja.com/blog/overcoming-your-fear-of-local-landing-pages as well. We’re also considering ‘silos’ to build out pages for each location. To preserve authority and avoid cannibalization; our thought was having each location as sub-folders off of our domain (i.e. domain.com/locations/Partner#1/). The other option would be using a sub-domain (i.e. Partner.Domain.com/) which we noticed competitors doing and treating each sub-domain as their own independent site. Is all of the above the correct strategy? Any further suggestions? Should we fill out a separate GMB for each office and should they all use the same brand name? (in other words “BrandA” vs. “BrandA” - Brooklyn Office). In addition to GMB; would each location need local listings created (also all under the same name)? Any help or insight would be very much appreciated. Looking forward to hearing from all of you! Thank you in advance. Best,
Local Listings | | Ben-R0 -
NAP Consistency Address Line Variations
Can Google see that the following are in fact the same business at the same address? Address Site Footer:
Local Listings | | GrouchyKids
Blue Widgets Ltd
Hope Springs, Another Street, Stow on the Wold, Cheltenham, Gloucestershire POSTCODE Address Google Maps:
Blue Widgets Ltd
Hope Springs, Stow on the Wold POSTCODE I know that some directories work by you selecting a postcode/zip and selecting your address line. So no way to add (or remove) any extra address lines that you may want to. So am guessing it cannot always matter but some portions of the address must be of real importance (Business Name / First Line Address / ZIP or POSTCODE)?0 -
Advanced SEO - Locations vs Service Areas
Hi we have a Roofing business that has an office "corporate headquarters" in Lincoln Nebraska- We have also setup service areas or "address locations" in other states and cities we service. The remote addresses we have are through the UPS store locations giving us an address in the areas- Knowing that Google GMB wants us to list these as service locations and not physical addresses- they have told me directly we are setup okay with separate GMB pages for each location- they say we just need to "hide" the addresses in GMB. Question: If we "hide" the local address on "all" of the local listings how will this affect the local SEO? It seems like not having a physical office will hurt the local presence- or moreso- having an actual office will help it? Can anyone give input and opinion of setting up "Service Areas" vs "Locations" as it relates to SEO and SERP placement? Many thanks in advance.
Local Listings | | murraycustomhomescom1 -
This page should be ranking but it's not even in top 50
Please help! Ive been trying to rank this page https://www.visitmanchester.com/where-to-stay/hotels It appeared on age 2 for a day and disappeared again. It's like it's being algorithmically kicked out. Can anyone see why?
Local Listings | | Andrew-SEO0 -
Google My Business pages for New Construction Communities
I have a number of builders of new homes as clients. Typically, they build out a whole neighborhood at once and give the neighborhood a fancy name. We were planning to create Google My Business pages for these communities but then ran into some potential challenges. As new communities, they are sometimes not on Google's radar yet Some of them have model homes where you might take a tour with a realtor that serves the community exclusively but many don't. So here come the questions... Is there a way to make Google speed up its process of recognizing new addresses? I have to choose an address to associate with the GMB page, probably the address of model home. Is this going to create annoying problems for a buyer who someday buys that model home? Since some communities don't have a model home, I could arbitrarily assign an address of one of the neighborhood homes to the GMB page, but this leads to the same question about creating a GMB page that will exist after the builder has sold all the houses in the community. Will it be weird to have the GMB referring to someone's private residence down the road? My assumption is that claiming a GMB page would help with local ranking if someone searches for something like "new homes" in addition to providing easy driving directions to someone who has done a bit of research and Googles the name of the new home community while out driving and searching for homes. These seem to be the main benefits, but are the challenges associated with questions 1-3 even worth the trouble of trying to claim listings for these communities?
Local Listings | | TheKatzMeow0 -
Is SEO effect of NAP Inconsistency A Hoax?
Is the effect of NAP inconsistency on search rankings basically a myth to justify business citation management services? I've been doing SEO for over 10 years but only recently started doing local businesses. I have yet to find any sort of published study that clearly shows a significant ranking effect by correcting an inconsistent NAP on any business directory site other than Google and Bing Business Listings. In fact, the publishers of any such articles claiming NAP inconsistency has a significant negative SEO effect are almost always businesses or people that are charging for such services. Gee, could they be a little biased? Obviously if you have an incorrect address that is far from the actual address, correcting it will help your ranking (think 3-pack) in the area close to your business but that's not really the type of ranking effect I'm talking about here. I'm talking about a missing suite #, or an old address that is 1/2 block away from the new address but still the same phone number, or identical address but different phone (a toll free versus a local number). That kind of stuff. Of course you don't want to have an incorrect address or non-working phone number on places like Superpages, Yelp, Yellowpages, etc, but does anyone know of any place I can find good factual proof that having inconsistent NAPs on these sites has any significant effect on rankings? I'm sure some of the big SEO companies have the data to determine the effect. Or is this more of a "tin foil hat" / herd / OCD mentality on this subject that no one can prove (or disprove?)
Local Listings | | MrSem0 -
Report Google Plus Pages for Catergory Stuffing?
Doing some analysis for a clients and it have come to our attention that some of the competitors in this area have 16 to 18 categories, many duplicate and keyword stuffed. I tried to find a specific action to report this to Google, I am aware you can report spam for websites does this apply to the places pages as well? Can you just use the report abuse or report spam links? Anyone have any experience with this type of action with Google? Thanks.
Local Listings | | AFoust1 -
NAPtastic: Google updated G+ page to "correct" street spelling, but not Maps
A client's G+ page updated from "Jimmy" to "Jimmie" Rd. The change is technically correct according to the legal county road name, though the Places, G+, and indeed even the printed inscription on the Google map itself all say "Jimmy." So, too, does virtually all of the NAP instances around the web. Question - should we update Business Registration Managers with the updated address info and assume the Google change will also eventually filter to other Google assets, or make no changes? Weird, right? Here's the Place: https://www.google.com/maps/place/Georgia+Square+Collision/@33.9357517,-83.4885575,17z/data=!3m1!4b1!4m2!3m1!1s0x0:0x57927ad08d139333 Thanks!
Local Listings | | PerfectPitchConcepts0