SEO for Metasearch sites like KAYAK or Trivago
-
Interested in getting some opinions of best practices for large dynamic sites?
My main question is, should we be focusing on a different "strategy" if we have a similar type site or does the same principles still apply? Second question is would building a blog presence in our community be a better strategy than trying to get our dynamic pages to rank?
If there is a great step by step or white paper resource anyone could recommend, would be greatly appreciated, as our technical team is just diving into SEO.
If anyone cares to take a look, our site is SupremeGolf.com
-
Adding a blog is a good way for you to publish unique, useful content for your visitors, which will help with organic rankings if you don't allow the other pages to be indexed.
However, if you allow the other pages to be indexed and Google determines that the content on those pages is not unique, or doesn't provide added value, then the entire domain could be penalized (i.e. Panda) so in that case a blog wouldn't help much.
-
Thanks for the info.
My thinking is to incorporate a blog into our platform.. That will allow us to create original content around specific keywords/ phrases that we want to rank organically for..
Do you agree with adding in a blog is a good way to increase organic rankings?
-
I would be concerned with even having a site like this these days. I know other large brands get away with it, but it won't be long before Google takes over those niches completely. If it's scaleable and automated, Google will own it.
Best practices for sites like that involve adding value above and beyond the curation of the content from other sources. If you have an audience already then user-generated content could be one way to go. Editorial content that is 100% unique and useful is great too, but difficult to scale on a site like that.
Another best practice would be to limit the amount of pages Google has indexed. Don't ever allow pages with zero listings to be indexed (i.e. a search that returned 0 results).
Good luck.
-
Thanks for responding Everett! I was asking the latter... Our site is identical to KAYAK.com or Trivago.com... We have a "dynamic" site that pulls in other sites deals... Do you know of any good resources regarding best practices for our type of site that I could check out when building out our SEO plan?
Thanks again!
-
Are you asking how to rank better on meta search sites, or how to rank a meta search site on Google? If the latter, you're better off keeping your internal "dynamic" search result pages unindexable by Google.
-
Ryan totally nailed it!
Here is right principles will remain the same. No matter how big or small the size of your website is, you have to avoid duplicate content, include unique title tag, Meta descriptions, robots.txt site maps and more.
When you talk about building a strategy to win the online industry, now this can always be different and also changing on continuous basis depending on the dynamics change within the industry. Try to build a strategy that suites your condition instead of going for industry trends and common factors.
Obviously, building links is a principle which will remain the same but where to build link is very much based on your strategy.
I will second Cyrus webinar as it contains pretty much everything you are asking for!
Hope this helps! -
I see strategy and principles as separate things. To me principles are things like crawler accessibility, lack of errors, mobile accessibility, black and white sorts of issues. Every site should follow those.
Strategy on the other hand can be widely different. You could develop a strategy where you're competing on educational terms and creating content around specific training or aspects of a swing similar to how bodybuilding.com breaks down exercises into video, descriptions etc. The tie-in to your current site in that example would be course pros that are best at teaching certain aspects of the game, or courses that emphasize being able to shoot a draw or fade. That sort of content would really lend itself to blogging and community.
For the basics of SEO, Cyrus had a great webinar a little while back covering the steps involved in researching and developing your strategy into your site here: http://moz.com/webinars/seo-basics-the-fundamental-signals-used-to-rank-our-content-higher Cheers!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to carry across/capture linkjuice during an SEO site migration
Hi there - I am planning out an SEO migration but this thought just occured to me: If the links into a site's previous URL went to the non-canonical version of the domain name - e.g. to: https://theguardian.com/uk and not the correct version of that URL, which is: https://www.theguardian.com/uk Then, if I do a redirect simply from the correct canonical version of the domain:
Intermediate & Advanced SEO | | McTaggart
https://www.theguardian.com/uk - rather than the versions of the domain that are being pointed to by backlinks - e.g. https://theguardian.com/uk - then the migration will not be carrying across all the linkjuice from the previous site. So how would you suggest dealing with this issue?0 -
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
Some site's links look different on google search. For example Games.com › Flash games › Decoration games How can we do our url's like this?
For example Games.com › Flash games › Decoration games How can we do our url's like this?
Intermediate & Advanced SEO | | lutfigunduz0 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
We are moving one website to a different domain and would like to know what is the best way to do it without hurting SEO
The website we want to move, let's say www.olddomain.com has a low quality back links profile, in fact it received a manual notification from google of unnatural links detected; but the home page has a PR 3. We want to move it to a different domain let's say www.newdomain.com. We would like to know if it's better to do a 301 redirect to the new domain, in order to transfer the link juice or if it would be better to do a 302, taking into account that this redirect won't pass any link juice, so it would be like start from scratch with this new domain. Thanks for your help.
Intermediate & Advanced SEO | | DoitWiser0 -
SEO Ecommerce Keywords
Hi guys got a question regarding ecommerce seo do you think its a better idea to target more long tail terms and try get links directly to product pages, brand pages and categories. Rather than focus on short keywords that do bring in good traffic but are very broad, i will prob do both, but i would like a second opinion please about other users strategies thanks
Intermediate & Advanced SEO | | Will_Craig0 -
SEO friendly blog.
i've read somewhere that if you list too many links/articles on one page, google doesn't crawl all of them. In fact, Google will only crawl up to 100 links/articles or so. Is that true? If so, how do I go about creating a page or blog that will be SEO friendly and capable of being completely crawled by google?
Intermediate & Advanced SEO | | greenfoxone0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0