301 process, migration to new domain
-
Hi all!
We have an old site wordpress based, with great ranking and PR 7, called www.europe-internship.com which is going to be migrated into our new Django site www.eurasmus.com (specifically eurasmus.com/en/europe-internships)
The new one is a much more advanced version that we will keep developing.We have been migrating the information already but we are planning to apply the 301s in the next weeks to start passing the SEO value to our new site and traffic.
We have all the url structures and everything checked and technically we are ready for it.
Therefore, we are almost ready.I have 2 questions:
- The new site includes more services, like accommodation, information...not only internships. Therefore, should we point the most relevant urls from our previous site to our home to share the value or just to the internships section? I am afraid that if the bounce rate goes higher from the 301 we could loose some value...
2)Should we point all the urls at the same time to the new site? Home, vacancies, blog pages, etc... or start gradually doing it to see how it goes till we make it to all the pages including the home?
The old site still makes some money and I am not sure how quick will be to pass the SEO value, so in the way we may loose few thousand euros...We understand that, but we want to check what would be the best in your opinion.
Let me know what you think and your opinion!
Thank you in advance!
-
Totally clear now.
Thanks!
-
Jose
You should always point redirects at pages that have the same, or 98% the same content. See Cyrus's article: http://moz.com/blog/save-your-website-with-redirects - if you point all the redirects into the Internships section, the rest of the site should inherit a little bit of that link authority. If you point old internship pages at your homepage, Google will probably see the content is a bit different and likely not pass value anyway.
So treat the new Internships section on the new site, as a little site inside the big one and redirect your old Internships site into the new internships section. Do it page by page so all the content matches
-
Hi Dan!
Thanks for your answer.
Well, the area of internships in the site is let´s say its 99% the same.
Before it was just an internship site and now it has accommodaiton and student guides.what if we pass all the value to the area of internships? Would it affect also some other areas like accommodaiton, etc or just the internships area?
That is why we were wondering if passing some of the 301s to the home or similar...What do you think aboutthis?
Thanks!
-
Hi Jose
If this is essentially the same site with the _same _content I would migrate all content and redirect all pages to their individual new pages right away. The old site is making money, but by pointing users at the new site, you'll make money at the new site right? No money lost.
If this is a 1:1 move - Domain A --> Domain B and all the content is basically the same, that's really the way to go. You'll make it harder in the long run for Google and users to understand what site is the correct one.
Did I understand that correctly, or is the move not so simple?
-
Thank you for your answer.
About this:
- I agree with your strategy. You should point them to the most valuable pages on the new site, the ones that are the most closely related. As for bounce rate, yes it is important, but I don't believe it will devalue your 301 redirects.
For user experience, I am sure that we should just redirect to the internship section but the big question is: it will give tremendously value to our internship section, what about the others? Will those benefit as well or will remain totally the same?
Agree with second answer...
I hope I can get some more opinions and see what to do!
Thank you for your help!
-
- The new site includes more services, like accommodation, information...not only internships. Therefore, should we point the most relevant urls from our previous site to our home to share the value or just to the internships section? I am afraid that if the bounce rate goes higher from the 301 we could loose some value...
- I agree with your strategy. You should point them to the most valuable pages on the new site, the ones that are the most closely related. As for bounce rate, yes it is important, but I don't believe it will devalue your 301 redirects.
For question 2, I think you should use your discretion. I am not sure how easy it is to manage and maintain two sites. I always like to do everything at one time, just rip the bandaid off. But that is up to you in this case. If you are worried about conversions, I understand that. But what happens when someone clicks on a page for your old domain, then clicks a link in that domain that redirects them to a new site? That to me seems like a recipe for bad user experience.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating Subfolder content to New domain Safely
Hello everyone, I'm currently facing a challenging situation and would greatly appreciate your expertise and guidance. I own a website, maniflexa.com, primarily focused on the digital agency niche. About 3 months ago, I created a subfolder, maniflexa.com/emploi/, dedicated to job listings which is a completely different niche. The subfolder has around 120 posts and pages. Unfortunately, since I created the subfolder, the rankings of my main site have been negatively impacted. I was previously ranking #1 for all local digital services keywords, but now, only 2 out of 16 keywords have maintained their positions. Other pages have dropped to positions 30 and beyond. I'm considering a solution and would like your advice: I'm planning to purchase a new domain and migrate the content from maniflexa.com/emploi/ to newdomain.com. However, I want to ensure a smooth migration without affecting the main domain maniflexa.com rankings and losing backlinks from maniflexa.com/emploi/ pages. Is moving the subfolder content to a new domain a viable solution? And how can I effectively redirect all pages from the subfolder to the new domain while preserving page ranks and backlinks?
Intermediate & Advanced SEO | | davidifaso
I wish they did, but GSC doesn't offer a solution to migration content from subfolder to a new domain. 😢 Help a fellow Mozer. Thanks for giving a hand.0 -
Park Or 301
We main domain is **.com, but we have the other domain by name .ir.
Intermediate & Advanced SEO | | Pintapin
So now we want to remove (.ir).
what should we do? ,301? , park domain? Disallow?
Which is better for SEO?0 -
Domain Forwarding? Beneficial?
Good Morning! My father asked me about Domain Forwarding yesterday and it's impact on SEO. The example he gave was if he had website xyz.com and it was an educational website that sold anger management programs would purchasing the domain socialskills.com and pointing that domain at xyz.com help rank for social skills? My immediate answer was no it would not simply because Google doesn't associate any content with that domain, and Domain Forwarding is different that a redirect, which would apply if a website is already established. Am I correct in my thinking? Thanks guys!
Intermediate & Advanced SEO | | HashtagHustler0 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
Renaming your domain from an existing live domain and SEO implications - Please Help *shudder*
Please see the details below. Site A: http://south-african-holiday.mobi is an existing site that is our best site. It is Joomla 3.1 and runs all our ecommerce. Site B: http//www.southerncircle.com/ is our original and has the best DA but is out of date and pretty clunky. joomla 1.5 and all bookings (tour site) are redirected to Site A for processing. Instead of redesigning the Site A I'd like to change the domain name of http://south-african-holiday.mobi -> http://southerncircle.com So far my reading and research (Thanks MOZ for awesome forum!) has provided me with: 1. Do the SEO groundwork. i.e. remove dead links from both sites. Delete useless content and generally tidy up both sites. 2. Map all pages from site a: http://southerncircle.com -> http://south-africa-holiday/ so that the existing pages that have good ranking will have a home on the new site. 3. When ready do a small sample 301 redirect from: http://southerncircle.com to http://south-africa-holiday.mobi. 4. arghhhh now I'm stuck ..... If I redirect to this site then I lose my http://southerncircle.com domain which is what I want to keep....I just want the .mobi site to move to the southerncircle.com site.... I don't consider myself totally thick but this is really confuseing the *$%# out of me PLEASE could you give me some insight here. I'm sure it has been done before without completely losing the sites seo ranking and sending my site into SEO oblivion. If there are any JOOMLA gurus that have done this I'd love to hear from you as well. Many thanks in advance.
Intermediate & Advanced SEO | | SoutherlySwell0 -
Multiple domain level redirects to unique sub-folder on one domain...
Hi, I have a restaurant menu directory listing website (for example www.menus.com). Restaurant can have there menu listed on this site along with other details such as opening hours, photos ect. An example of a restaurant url might be www.menus.com/london/bobs-pizza. A feature i would like to offer is the ability for Bob's pizza to use the menus.com website listing as his own website (let assume he has no website currently). I would like to purchase www.bobspizza.com and 301 redirect to www.menus.com/london/bobs-pizza Why?
Intermediate & Advanced SEO | | blackrails
So bob can then list bobspizza.com on his advertising material (business cards etc, rather than www.menus.com/london/bobs-pizza). I was considering using a 301 redirect for this though have been told that too many domain level redirects to one single domain can be flagged as spam by Google. Is there any other way to achieve this outcome without being penalised? Rel canonical url, url masking? Other things to note: It is fine if www.bobspizza.com is NOT listed in search results. I would ideally like any link juice pointing to www.bobspizza.com to pass onto www.menus.com though this is a nice to have. If it comes at the cost of being penalised i can live without the link juice from this. Thanks0 -
How do i redirect www.domain.com/ to www.domain.com/index.php
I keep getting in my analytics www.domain.com/ and www.domain.com/index.php how do i make it consistently redirect to one version and not to both. I know about htaccess redirect and am already using this so am puzzle to which is the best one to use. below is the example .htaccess file im using. Options +FollowSymlinks
Intermediate & Advanced SEO | | mattmillen
RewriteEngine on
rewritecond %{http_host} ^domain.co.uk [nc]
rewriterule ^(.*)$ http://www.domain.co.uk/index.php$1 [r=301,nc] which is better for SEO should i forward to www.domain.com/ or www.domain.com/index.php0 -
Content on New Domain or Sub Directory of Existing Domain?
I have a client with a well aged, high DA site. They rank well for their wedding photography business in several cities. They are launching a new service which is related to photography (photobooths and flipbooks) which they built and developed content on a new domain. The existing domain has 0 links with a DA of 1. The site is brand new.. Is there any drawback to moving the existing content on the new domain to a sub directory of the high authority domain? EX: http://domain.com/newcompany The look, feel, and design of the new site / service is much different than the high DA site. My thoughts are that this will give them an automatic step up, especially since they will be marketing this in several major cities. Also, since the design will be different, if it is good to move to the subdir, should we put the new company name in the subdir folder or something keyword friendly like domain.com/photobooth as opposed to domain.com/newcompanyname. Any thoughts would be greatly appreciated.
Intermediate & Advanced SEO | | itrogers0