Finding blog ideas and syndication
-
We've had our blog for a little under 2 years now using Magento and we've only created 48 posts. As we're in the furniture industry topics are hard to come by and we've become stuck for ideas. Sure we have researched our audience, checked Q&A's and forums to analyse what questions our audience are asking, but the ideas are limited. It's a difficult industry to find niche articles that our audience would be interested in. Could anyone suggest any ideas on how we could find interesting topics that people would actually want to share and maybe our industry influencers would be interested in featuring on their sites, does syndication still work? Duplicate content is a big 'NO NO' for Google but as long as the third party site features a rel=canonical or link back to our original post, Google wouldn't have any problem with this?
-
OK, what is your goal for the different articles? i.e. social sharing, ranking for particular keywords, attracting links, or something else?
Once you know the goal of particular articles you can think about how to write them to achieve those goals (noting you may want to do all the goals suggested above, just focus on one goal per article).
So lets go through some suggested titles:
Social sharing: 10 Pieces of Furniture you couldn't do without. No. 7 will blow your mind!
Keyword ranking (more natural traffic) - How to clean red wine off your settee.
Links - More detailed articles that go in more depth than the other articles, often helpful but could involve ideas from the other articles so something like - "How to know you are paying the right price for your furniture"
Whatever you do when ranking for keywords, is check out the competition and make sure your article is better, so looks nice, contains better information, and is more helpful. For more ideas, just check out what your competition is writing about, and take some ideas and just make the articles 10 times better bringing in more \ different concepts and information so it is totally original.
-
I've never come across this site but there are some excellent topics here that we could utilise. It does hurt the neck a little through!! Much appreciated.
-
Thumbs up to Tom's suggestion. That reminds me that you can also run searches in Google on Yahoo Question's repository, so something like: furniture site:answers.yahoo.com or get more specific inserting wildcards like: *** furniture * site:answers.yahoo.com** Cheers!
-
What about looking for the questions that people are asking about your industry, products or niche?
Try http://answerthepublic.com/ - just enter the keyword you want and which Google to crawl and it will find a list of questions that people are actively searching for (appearing in similar searches/autocomplete).
Could open up a couple of content ideas.
-
I've done some marketing for the a few furniture sites (manufacturers and retailers) and the best kind of posts that work best (great engagement and lots of views) are lists like : 10 living room ideas, 15 kitchen designs for increased usability, 20 bedroom office designs for small spaces, etc. You don't need a lot of text for this, just images (which you can use with attribution rights). Check houzz.com for more details.
-
Hi Joshua. Sometimes it's all about finding something outside of the box when it comes to being able to create content on a regular basis. Tom Dickson probably didn't find his idea for Will it Blend? in the forums or common Q&As, still he tapped into a model that let him regularly demonstrate and solidify his brand. It also doesn't have to be solely tied to your site. If you have something that people enjoy your brand name often becomes part of the search. Just a few ideas: which couch does the dog prefer? Which couch does the cat prefer? Which lounge chair wore the throw pillow better? Etc. Cheers!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Authorship showing in SERPs for non-blog pages
Hi, A few months ago we set up authorship for on our blog articles for multiple authors, which has helped driving extra traffic to our blog posts. Today, I did a search for one of most important search terms and one of our non-blog pages is showing in the first page of the results with one of our authors headshot next to it. Technically we have not not set it up to do this, the page is on a different CMS to our blog (which is wordpress). I'm not complaining because I think this is a positive outcome, but does anyone have an idea why it has done this? I was under the impression that only blog article pages could have authorship set up. Thanks, Stu
Content Development | | Stuart260 -
If you were guest blogging would you prefer a link or revenue share
I am looking at ideas at the moment, we have been getting a large number of guest bloggers wanting to write for our site but i have to say we are turning down around 90% of the articles as they are low quality. So i am just wondering, to attract high quality articles, should we carry on offering a link in the articles or offer them revenue share by asking for their google adsense code and putting it somewhere on the page. If we did offer this, how would we impliment this, we work on a joomla website and have read about rev share but not sure how we do this correctly. Would like to know people's thoughts on this
Content Development | | ClaireH-1848861 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
How do blogs affect seo?
Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!
Content Development | | derrickkuhn0 -
Duplicate content for manually setup blog and wordpress blog
We have a website where the ecommerce will not allow us to host blog. So we created our own manual blog page setup. Will this flag duplicate content on Google? http://www.homesupershops.com/blog and http://www.homesupershops.com/blog-july have same content. How come on a word press the same content on http://www.vizionseo.com/blog/ and http://www.vizionseo.com/blog/2011/05/how-can-your-business-rank-high-on-google-maps/ does not flag duplicate content?
Content Development | | VizionSEO990 -
How to Integrate a Wordpress Blog into my Website
We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content. I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com. Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites. Any advice?
Content Development | | Blockinc1 -
Corporate blog
We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?
Content Development | | KnutDSvendsen0