Session and conversion data missing from AdWords campaigns in Analytics
-
Hi all,
For a client of ours, we're not seeing session & conversion data for AdWords campaigns in Analytics. We are seeing click & cost data. Adwords and Analytics are linked and autotagging is enabled.
The site where we're experiencing this problem is www.maxifleur-plantes-artificielles.fr. It's a Magento-based store with the Web Cooking Universal Analytics extension installed. The bulk of AdWords traffic is landing on the page www.maxifleur-plantes-artificielles.fr/plantes-artificielles, which has no active redirects that could remove the ?gclid parameter for as far as I can tell. Yet, click IDs that I manually tested won't show up in the reports either. Mid April, all traffic aside from direct traffic just disappeared from the reports. Google's Tag Assistant gives a lot of errors, but in the source code the snippet looks just fine and we don't have problems with other web shops that use the aforementioned extension.
Suggestions as to what could be the problem are most welcome.
Thanks!
Bas
-
Hi Martijn,
Thank you for your response. We're going to have to look into that, I think. It's a bit of a hassle, since we're using an extension that works just fine in other shops. In the source code, the ga() is called in a separate
-
Hi Bas,
You've looked into the JavaScript errors via the console? The first thing I see is that ga() is not initialized in there which could cause a lof of tracking issues.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Intermediate Adwords Course
I've got a decent understanding of Adwords however want to now take it to another level. Is there a course anyone can recommend that enables me to understand Adwords thoroughly to an expert level? I would classify myself as an intermediate at this point with a good foundational understanding, but far short of comprehensive. I'm looking for a video course and allow me to understanding everything to a deep level and how to execute strategies that can be effective.
Paid Search Marketing | | Gavo0 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Do only paid adwords appear in google shopping
Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping. We have a feed set up for google shopping. We have addwords campaigns running for google. But our products do not seem to appear in google shopping. Any advise on how to get them there?
Paid Search Marketing | | CostumeD0 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
OK to have a modal pop-up on an AdWords landing page?
We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?
Paid Search Marketing | | ydop0