Splitting Copy between H1 and non-H1
-
My copywriter and designer are putting together a new homepage design that eliminates my H1, which is currently my primary term. After I let them know that it's imperative to have that term included in the H1, they asked what I would think about splitting their newly proposed tagline up into H1 and non-H1 content using CSS to style both segments the same way.
To the user the tagline would read something like:
An In-Home Nursing Service With A Patient-First FocusBut it would be coded like this:
An
In-Home Nursing
Service With A Patient-First Focus
Are there any drawbacks to executing the H1 like this?
-
Thanks so much, Gary. This is exactly the information I needed. I suspected this was the case but it occurred to me I hadn't actually ever read it anywhere.
-
Really appreciate it, Patrick. Sounds like I'll need to push back. Thanks for taking the time to respond.
-
Hi there
I meant this from a title and content standpoint. Of course top navigation and structural elements will come before.
Apologies for not clarifying that.
Thanks.
-
"Plus, your H1 should be the first thing on your page, not after your
."
Not sure I agree 100% with that, there are top and left nav elements and various other structual and design things that logically appear before an H1.
However it does make sense for it to be on its own line and above the content it is a header for as close to the top as possible.
Otherwise I agree with everything else you mentioned.
-
Your H1 should stand out as a solo tag and not be put into a line of code only used for SEO purposes.
Remember that H1 tags are used by Screen Readers and other such technology, read more here about the effects of screen readers and H1 tags here:
http://www.maxability.co.in/2013/06/html-5-headings-behavior-with-screen-readers/As Google has suggested in the past, if you are doing it just for SEO and not for the user then its probably not a good idea.
-
Hi there
I honestly don't like this tactic. I would leave the whole phrase in the H1 because it contains words that may be used in queries. You want your H1's to be more editorial anyway where you titles are more keyword / query focused in a natural language setting.
Plus, your H1 should be the first thing on your page, not after your
. I don't think this will hinder your SEO, but keep structure and best practices in mind.
That's just my two cents. Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long for a Disavow file to take affect for a non-manual penalty?
Hi guys, hope you're all good, quick question in regards to a Disavow file. A page of ours recently crashed from page 2 all the way to page 7ish. It's weird that it happened considering it was ranking on the 2nd page for around a year, then all of a sudden it came crashing down. I identified an affiliate link which was placed in a sidebar, webmaster tools picked up 24,000+ links coming from the site so I have decided to disavow it. I disavowed the site around 3 days ago, and in the mean time we have managed to grab ourselves some very good do-follow links from very authoritative sites. At the moment the page has gone up 1 page, sitting at 4-5th page, but the rankings have been very inconsistent. Any ideas to when we may see an increase in ranking for this page? I am being very impatient, at the moment my workload has been dedicated to get this one page ranking again. All comments greatly appreciated.
Intermediate & Advanced SEO | | Brett-S0 -
Image Sitemap for non indexed Products
Hi, we have several ecommerce sites. We want to do an image sitemap, as we have lots of attractive images. The question is, can you put images for non-indexed products there as well, or does that conflict with the normal sitemap (the images would be indexed, the products not)? Thanks in advance. Dieter Lang
Intermediate & Advanced SEO | | Storesco0 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Does an H1 have to be at the top of a page?
Because H1 "may" carry some weight with Google does it have to be placed at the top of the page? Can I place it towards the bottom of the page instead in normal body size? My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.
Intermediate & Advanced SEO | | PottyScotty0 -
Www. & Non-www versions problem
I currently have both WWW and non-WWW versions of my site live on the web, and I want to be able to have all non-WWW to point to WWW.http://nile-cruises-4u.co.ukhttp://www.nile-cruises-4u.co.uk
Intermediate & Advanced SEO | | NileCruises
I want just the WWW version of the site live.I'm wondering the best way to resolve this?Is it normally dealt with in the .htaccess file and I think, looks like this but I'm not sure: <code>RewriteCond %{HTTP_HOST} !^www\. RewriteRule ^(.*)$ [http://www.](http://www.)%{HTTP_HOST}/$1 [R=301,L]</code>0 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Splitting one Website into 2 Different New Websites with 301 redirects, help?
Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂
Intermediate & Advanced SEO | | Hyrule0