Is my Company Blog Causing issues?
-
We have a company blog. IE companydomain.com/blog/. Much of the content is unrelated to what we do.
So why do we do it?
-
Cover local topics that our customers may be interested in and searching for. Get them in the back door so to speak.
-
Link bait, social sharing etc
-
Develop a marketing culture that's engaged always learning.
-
Customers get to know the people behind the company.
Here's my Pickle
If i sub domain or separate the site entirely, i won't benefit from all the juice we're generating.
If i keep the status quo, since much of the content isn't directly related to my "category", logic tells me that i could be diluting my website in Googles prying eyes.
Feedback PLEASE.
-
-
It's really hard to speak in generalities, but my gut reaction is that splitting to a subdomain is going to cause you more harm than good. You'll likely fragment your links and could very well harm your root domain. If the blog was clearly harming you somehow, that would be one thing, but to do this preventively is, IMO, a very bad idea.
I'd really rather see you focus on improving the quality of the blog and better integrating it into the main site. Keep the posts you have that have solid links and traffic, but work on cleaning up the rest. Especially focus on duplicate content and any issues that may be easy wins. Meanwhile, maybe make a move toward quality-over-quantity in 2013 and reappraise how the blog fits your broader business.
-
Hello Peter,
Thanks for the feedback. I've been working on pruning for a week now. The blog is huge in terms of content compared to the main site and will only get bigger. That's my concern. There are only so many blog posts you can write about screwdrivers right?
My gut is to limit the categories we write about and focus on quality, keeping it on the same domain BUT i'm nervous about dilution.
To Subdomain or not to Subdomain....THAT is the question.
-
What kind of content volume are you talking about? It's true that more content isn't always better, and you can dilute your index, but if you've got a main site with hundreds of pages and a blog with a couple hundred pages (and that blog is attracting links that strengthen the domain), I wouldn't worry too much. If you've got a 10-page main site and a blog with 10,000 posts then, yeah, that could cause your trouble. In that case, though, I'd bet content quality is also a problem.
If you separate the blog out, you're going to lose the impact of those social shares and links. Whatever you're losing now from dilution is going to be a fraction of what you lose if you split one of your main sources of links, I strongly suspect.
If your content is spinning out of control, is there a way to prune it down? Could you drop some of your oldest or least relevant content on the blog (with no links, shares, etc.)? Could you focus on more product-relevant content moving forward? There may be some happy mediums between just splitting it off or not splitting it.
-
Hi there, looking at the very purpose behind hosting the blog on the domain itself, it is good that the blog matches the theme of the domain not going completely off the track. As you said, if you make screwdrivers and your blog talks about home improvement, its perfectly alright as you are discussing about the topic that your product is intended for or can be used for and also you are discussing about a problem or an issue that your product can address or solve.
To conclude, you do not need to worry about anything regarding the blog till you don't get distracted from the theme of your domain. Having a forum or a blog hosted on the same domain is to talk about topics that are directly or indirectly related to the theme of your domain.
Regards,
Devanur.
-
Sorry again for disagreeing. I think the blog should be on the domain – yourdomain.com/blog
_And the blog should show some characters. I mean the blog should have Google Authorship implemented and should provide enough information about the author and active participation of the author. This is not a hit and run game. You need to write content that appeals targeted audience directly. And links will automatically come to you if the content is great, however needs a marketing push from your side; no need to chase the links by creating another domain. _
-
yep, i would stick to a particular subject matter for a site and focus on it.
-
Our blog does rank well. My concern is overall subject matter. If i look at webmaster tools...screw drivers are nowhere near the top works used. I'm afraid the blog may be diluting things....but it gets links to the domain, provides good content and traffic.
-
not necessarily, if you make the page specific to that keyword/topic and provide quality info you stand a chance to rank for it. Sites like about.com , ehow and wikipedia cover different topics and rank quite well . If you do address broad keywords in your blog, depending on the competition , you will have to build links specifically to that page for that specific keyword to rank high.
A downside to this : you might confuse the visitor if they land on that page and find out that your site covers a broad range of other topics that are of no interest for them . They will bounce off your site impacting your conversion rate.
-
So you feel a subdomain or new domain would be best.
What if you make screw drivers and your blog covers topics such as home improvement, architecture, insulation, home decor, paints, fabrics.
Is that too broad?
-
My thoughts would be to separate that blog from the main site or only have related content and posts in the blog to your subject matter. If your idea is to rank high for the site related to the Genre that your site is focused on, then that blog content is not helping. You can still blog about different topics as long as they resonate with a single theme for example home improvement, home renovation, home repair etc.
If the intent of the blog is to just engage the community and spread your brand as you mentioned then it's ok but you wont really be getting any SEO benefit from the blog. Your rankings would basically be impacted with the on and off site optimization done for the site related to the keywords. If your competitor has a site ranking well and also a blog related to that topic, he should outrank you in this instance.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org mark up to avoid duplicate issue?
Hey there, I was wondering, does product's mark-up help to avoid penalization due to duplicate content? Here is the example: one of my client doesn't supply unique content. Because the major part of the content is technical description of products made by a couple of manufactures, do you think it will help me to link the official manufacturer webpage in a schena.org product mark-up? I know this is the right procedure to add mark-ups, but as on the pages of my client an outbound-link will show up, so I want to tell him this will be the only way to have that duplicate content without incurring in penalisation. I'd like to give him more than one solution, as I'm pretty sure it will never supply us with unique content. Thanks Pierpaolo
Intermediate & Advanced SEO | | madcow780 -
One Website, Multiple Locations, One Blog?
There's definitely not going to be a "right" answer to this question, but I think it can lead to a great discussion. We are building a website for a client who has two locations, we are going to use a URL structure similar to this: www.Brand.com (this would be a landing page where users would select a location) www.Brand.com/Atlanta www.Brand.com/Boston However, we still want to focus on local SEO - so our deeper URL structure will be: www.Brand.com/Atlanta/Auto-Accident-Lawyer www.Brand.com/Atlanta/Motorcycle-Accident-Lawyer www.Brand.com/Boston/Auto-Accident-Lawyer www.Brand.com/Boston/Motorcycle-Accident-Lawyer The content on those pages will be unique and target local keywords. Each "version" of the website will have a navigation specific to that location. For example, once a user clicks into the Boston website, all of the navigation items will pertain to Boston. However, we run into an issue with the blog. Both locations will be using the same blog content, which ends up looking something like this: www.Brand.com/Atlanta/Blog/Blog-Article www.Brand.com/Boston/Blog/Blog-Article This obviously creates duplicate content. We could do something such as this: www.Brand.com/Blog/Blog-Article However, as noted above, each local version of the website has a separate navigation (this keeps a user in Boston on the Boston version of the website). So have a centralized blog is far from ideal unless navigations for both locations are included - which would allow users to return back to their local website. From my understanding, duplicate content doesn't necessarily "hurt" your SERPs, it simply keeps one of the duplicated pages from ranking. So the question comes down to this, is duplicate content a big enough issue to restructure a website to use a centralized blog?
Intermediate & Advanced SEO | | McFaddenGavender0 -
Any recommended hosting company?
Any recommended hosting company, name of good package to buy ( shared hosting, VPS hosting, or Dedicated hosting). Which one to buy to help in website ranking.
Intermediate & Advanced SEO | | AlexanderWhite0 -
Best way to fix 404 crawl errors caused by Private blog posts in WordPress?
Going over Moz Crawl error report and WMT's Crawl errors for a new client site... I found 44 High Priority Crawl Errors = 404 Not Found I found that those 44 blog pages were set to Private Mode (WordPress theme), causing the 404 issue.
Intermediate & Advanced SEO | | SEOEND
I was reviewing the blog content for those 44 pages to see why those 2010 blog posts, were set to private mode. Well, I noticed that all those 44 blog posts were pretty much copied from other external blog posts. So i'm thinking previous agency placed those pages under private mode, to avoid getting hit for duplicate content issues. All other blog posts posted after 2011 looked like unique content, non scraped. So my question to all is: What is the best way to fix the issue caused by these 44 pages? A. Remove those 44 blog posts that used verbatim scraped content from other external blogs.
B. Update the content on each of those 44 blog posts, then set to Public mode, instead of Private.
C. ? (open to recommendations) I didn't find any external links pointing to any of those 44 blog pages, so I was considering in removing those blog posts. However not sure if that will affect site in anyway. Open to recommendations before making a decision...
Thanks0 -
Rel Next and Previous on Listing Pages of Blog
Hi, Need to know does rel next and previous is more appropriate for content based articles and not blog listings.. Like an article spread across 3 pages - there it makes sense for rel next and previous as the content of the article is in series However, for blog listing page, for pages 1, 2, 3, 4 where every page is unique as the blog has all independent listings or separate articles - does rel next and previous wont of much help Our blog - http://www.mycarhelpline.com/index.php?option=com_easyblog&view=latest&Itemid=91 This is what been said by the developer "The whole idea of adding the "next" and "previous" tag in the header is only when your single blog post has permalinks like: site.com/blog/entry/blog-post.html
Intermediate & Advanced SEO | | Modi
site.com/blog/entry/blog-post.html?page=1
site.com/blog/entry/blog-post.html?page=2 " The link in the head is only applicable when your content is separated into multiple pages and it doesn't actually apply on listings. If you have a single blog post that is broken down to multiple pages, this is applicable and it works similarly like rel="canonical" Can we safely ignore rel next and previous tag for this blog pagination for the listing pages !!0 -
Multi Language Redirect Issues
Hello everyone, this is my first post and as so let me first say, Thank you! The SEO Moz community and SeoMozPro have been giving a great help in making my workflow simpler and richer. Lately I've been reading and learning a lot about indexation, in the process I have been making several improvements to some websites, but there is one particular that I am not able to understand. I am writing this post to ask for your help on an issue related to this website: www.dengun.com We are a Web Agency based in Portugal and most our clients are from Portugal. We have an English version and a Portuguese version of the website. It is setup like this: www.dengun.com/en www.dengun.com/pt When the user hits www.dengun.com it redirects to /en or /pt acording to the browser language. The HTTP status code is 302, i was reading in SEOMoz that this is bad because it's not passing rank to the other pages. Will a 301 redirecting to /en and /pt according to the browsers language? What is the best solution? Thanks.
Intermediate & Advanced SEO | | PedroSaiote0 -
Blog content - what to do, and what to avoid in terms of links, when you're paying for blog content
Hi, I've just been looking at a restaurant site which is paying food writers to put food news and blogs on their website. I checked the backlink profile of the site and the various bloggers in question usually link from their blogs / company websites to the said restaurant to help promote any new blogs that appear on the restaurant site. That got me wondering about whether this might cause problems with Google. I guess they've been putting about one blog live per month for 2 years, from 12/13 bloggers who have been linking to their website. What would you advise?
Intermediate & Advanced SEO | | McTaggart0 -
A Blog Structure Dilemma We're Facing...
We're launching a pretty large content program (in the form of a blog) and have a structure issue: Big fans of Wordpress for efficiency reasons, but our platform doesn't allow hosting of a wordpess (or other 3rd party) blog on the primary domain where we want it. site.com/blog Here are the options: 1. Sub-domain: We can easily put it there. Benefit is we use the efficient Wordpress tools and very fast to setup etc. Downside is that the root domain won't get benefit of any backlinks to the blog (as far as I understand). I also don't believe the primary domain will benefit from the daily fresh/unique content the blog offers. 2. Custom Rig: We could create our own manual system of pages on the site to look just like our blog would. This would allow us to have it at site.com/blog and benefit from any backlinks and fresh content. The downside is that it won't be as efficient to manage. 3. External Site: Create a different site just for the blog. Same issue as the sub-domain I believe. User Experience is a top priority, and all of the above pretty much can accomplish the same UX goal, with #3 requiring a some additional strategy on positioning. Is #1 of #3 going to be a big regret down the road though, and is the backlink/content benefit clearly worth doing #2? (correct me if I'm wrong on my assumptions with #1 but at least with the backlinks I'm almost certain that's the case) Many thanks for your inputs on this.
Intermediate & Advanced SEO | | SEOPA0