Why my website disappears for the keywords ranked, then reappears and so on?
-
Hello to everyone.
In the last 2 weeks my website emorroidi.imieirimedinaturali.it has a strange behavior in SERP: it disappears for the keywords ranked and then reappears, and so on.
Here's the chronicle of the last days:
12/6: message in GWT: Improvement of the visibility of the website in search.
12/6 the website disappears for all the keywords ranked
16/6 the website reappears for all the keywords ranked with some keywords higher in ranking
18/6 the website disappears for all the keywords ranked
22/6 the website reappears for all the keywords ranked
24/6 the website disappears for all the keywords ranked...
I can't explain this situation. Could it be a penalty? What Kind?
Thank you.
-
Hi Paul,
This question is marked as "answered," so there aren't many SEOs reading it, unless they have the same problem as you! Please post a new question, so we can get the right people to answer.
Best,
Kristina
-
Yeah Kristina,
the keywords are:
- emorroidi cura
- emorroidi rimedi
- cure emorroidi
- curare le emorroidi
- emorroidi cure
- emorroidi rimedi naturali
- emorroidi esterne
- alimentazione emorroidi
The website actually ranks in Google.it with the homepage for them all, except the last two that rank with the relative page.
Thank you very much,
Emanuele
-
Yeah, I'm not sure. One idea would be an algorithmic penalty that is rechecked every few days (although most articles I've read say that algorithmic penalties are applied and then stay applied long after the problem has been fixed). Another is that someone at Google applied a penalty manually, then someone else removed it, then someone else put it back on again.
But neither of those seem likely.
At this point, all I can think of is looking into the keywords themselves. I haven't done that so far, though, because I don't know Italian. Can you share them anyway, though, so someone else in the community can help?
-
Hi Kristina,
- Yes, during the times where I'm not ranking for most keywords, my homepage ranks for the brand name;
- I haven't got any else message in Google Webmaster Tools;
In your opinion what kind of "poorly applied penalty" could it be? An algorithmic one I suppose...
-
Weird. So, that means that this isn't because of problems with Google's crawler not finding your content, and it's not that you are ranking for keywords that just fluctuate all the time anyway. My next guess would be that this is a poorly applied penalty of some sort. A couple of questions to see if it is:
- During the times where you're not ranking for most keywords, does your homepage rank for your brand name?
- Have you gotten any other messages in Google Webmaster Tools / Search Console since the original "Improved search visibility" that you mentioned in your original question?
Best,
Kristina
-
Hi Kristina,
- I mean that all the pages are indexed;
- I haven't analized very well my competitors in these days, however in the days my website disappears, it seems that the other websites that compete for my keywords don't fluctuate, or not so much: the SERPs remain almost equal.
Thank you,
Emanuele
-
Hi Emanuele,
To clarify:
- When you say you've verified it with a site: search, do you mean that you verified that the pages that were no longer ranking were still indexed? Or, do you mean that you verified that the site itself was still indexed? I'm wondering if you're only losing certain pages.
- I'm not sure what you meant by your response about your competition. Are you saying that the competition doesn't fluctuate for the keywords that your site is fluctuating for?
Thanks,
Kristina
-
Hi Kristina,
thank you for the answer.
About your points:
- On the days where my site stops ranking for keywords it is correctly indexed, I've verified it with site: command;
- when the website disappears, any keyword stays at the same rank, neither the long tail keywords.
- I haven't made any change to on page or off page factors since the website started to disappear and the reappear.
Best,
Emanuele
-
Hi Emanuele,
Wow, that's really weird! A few questions:
- On the days where your site stops ranking for keywords, have you done a site: search on those pages to see if Google has them in its index?
- What is your competition for these keywords? Have they been changing around a lot too, or is everything else staying about the same rank, with your site just jumping in and out of the list?
- Have you been making any changes to the site during this time? Even if you didn't change the specific page in question, it's possible that changing the link structure of the site is drastically changing their ability to rank.
Best,
Kristina
-
Hi Daniel,
thank you for the answer.
In the days the website disappears, there are drops in organic ranking like images attached. All the pages with ranked keywords disappear.
-
Ciao Emanuele!
If you seem to be experiencing ranking issues, the best way you can see if there is something to worry about or not is by seeing if there have been any drops in organic sessions on analytics. Has there been a drop?
If there is a pattern to the types of keywords which you seem to not be rankng for, you should check in analytics to see if the pages on your site which correspond to the keywords are losing organic traffic or not. Example: keyword A will be most relevant to example.com/page-a
Search results are different for different users, based on location, which version of Google you are using, whether you are signed in to Google not etc. so don't be too concerned unless traffic is also affected.
Additionally, the message in GWTs on 12/6 isn't something to worry about. I have also seen this message for many of the sites I manage and it is really just Google giving some tips such as defining a target country, giving access to other users, creating XML sitemaps etc.
Let us know if you are also experiencing drops in traffic!
-
Hi Hector,
thank you for the answer.
Yes, I always use Moz Rank Tracker and also I search logged off and with the same geolocalization...
-
That kind of behaviour is really strange. Are you always searching from the same computer, and always logged off -or at least always in the same Google Account? Seems like you are getting some kind of customized experience based on your geolocalization, browsing history, Google Account or something like that.
For checking your ranks, always use an external tool like MOZ.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having possible problems with rankings due to development website
Hi all, I've got an interesting issue and a bit of a technical challenge for you. It's a bit complicated to explain, but please bear with me. We have a client website (http://clientwebsite.com) which we are having a hard time ranking in the past few months. Main keywords simply don't show up in Top100 searches, even though we are constantly building backlinks through Guest Posts, Citations, Media mentions, Profile links etc. Normally, we use ahrefs to look at the client's website backlinks, but just today we used Majestic to look at the backlink profile and one backlink stood out. This is a backlink from a development server (http://developmentwebsite.com) which redirects to http://clientwebsite.com
Intermediate & Advanced SEO | | zakkyg
The developers who were working on the redesign of the client website, put it up on their server and forgot to delete it.
Also, the content inside the development website is almost identical with the client website. We then checked to see if http://developmentwebsite.com is indexed.
It's not. Although, inside the robots file http://developmentwebsite.com/robots.txt there's:
User-agent: *
Allow: /
The funny (and weird thing) is that http://developmentwebsite.com/ and all development website inner pages are not indexed in Google. But if we go to http://developmentwebsite.com/inner-page, it doesn't redirect to the corresponding http://clientwebsite.com/inner-page, it's the same development website page URL and the pages even have links to the client website, but like I said, none of the pages of the development website are indexed, even though crawlers are allowed in the robots.txt's development website. In your opinion, could this be the reason why we are having a hard time to rank the client website? Second question is:
How do we approach in solving this issue?
Do we simply delete the whole http://developmentwebsite.com with all the inner pages?
Or should we do 301 redirrects on a per-page basis?0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Would a .co.uk Website Looking to Rank in Baidu Require a Internet Content Publishing License?
Bit of a specific one, but if there's anyone that can help it's you guys. If a .co.uk website is looking to rank in Baidu with a .co.uk/cn subdirectory, would we require an Internet Content Publishing License? Taking a step back, it might be there's two parts to my question: How likely is it a .co.uk. could rank in Baidu, with simplified Chinese language content? In order to have a chance of ranking, would we require an Internet Content Publishing License?
Intermediate & Advanced SEO | | ecommercebc0 -
Website No Longer Ranking In Google:
My website was on first page google couple of months ago, now nothing. Shows up in Bing page one. Some queries/pages still showing OK, but some not at all. Example "residential elevators illinois" found nowhere. http://www.accesselevator.net is the website. Have found 900 poor quality links and used disavow tool. Any further suggestions? Their Page Rank also went from a 3 to a 2. Implemented nofollow on all outgoing links. Need advice.
Intermediate & Advanced SEO | | trailblazerzz90 -
Will multiple domains from the same company rank for the same keyword search?
I'm trying to convince people that we need good marketing reasons for starting multiple domains, as it will be more difficult to rank multiple sites. Does anyone know if Google actively discourages multiple domains from the same company appearing in the search results for the same keyword? We are creating a separate content website which is related to an existing company website. Would you agree that is best to have these sites on one domain with the content site on a sub-domain perhaps? I'm worried about duplication of effort and cross-keyword targeting in particular. These sites would not have duplicate content.
Intermediate & Advanced SEO | | RG_SEO0 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0 -
Backlinks from one website to my 3 websites (hosted in 1 c-block) ?
We are making some linkbuilding. And have very nice backlinks offer. So we are planning to put our 3 websites in it. Our 3 websites are on separate IP, but same C-block. Can it be a red flag for google? Can i put my 3 backlinks in one blog post?
Intermediate & Advanced SEO | | bele0 -
Website Is In Tables
Our website www.accupos.com is mainly created with TABLES, which I've heard is a practice from Neanderthal times. Nevertheless, it is my job as the new Dir. of Marketing to SEO the hell out of it. Would you recommend converting the ENTIRE website into Divs or changing the current Tables situation? Or is this not a big deal for SEO? The site APPEARS fine, but I want to get our keywords ranked as well as possible, putting my time in the most efficient places (like link building!). How much of a high priority might this Tables fix be? We are also running an AdWords campaign spending LOTS every month. Please Moz me! Derek
Intermediate & Advanced SEO | | DerekM880