Is having a Video important for SEO or is it the time-on-site that's important?
-
Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here."
Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up.
(Crossing my fingers I explained this well enough)
Thanks for any input,
Ruben
-
Thanks Cyrus. I appreciate the the multi-faceted answer along with the links. I'll see what I can do with this.
- Ruben
-
There's a couple of things that can add concrete SEO benefit when adding video to your site:
**1. Video Schema: **This can tell search engines what the video is about and add a ton of relevant information. https://developers.google.com/webmasters/videosearch/schema
2. Video Sitemaps: You can additionally provide some of the schema information here. But at this this can help get your videos indexed https://developers.google.com/webmasters/videosearch/sitemaps
3. Transcriptions: You can see how we do this on Moz with our Whiteboard Friday series. Basically it combines the best of both Video and blog post formats.
So the benefit is 2-fold. When implemented properly, a video can add contextually relevant information for SEO purposes (although "simply adding a video" likely isn't enough. And secondly, the increased user engagement, if/when successful, can add an important boost.
Hope that answers your question. Best of luck with your SEO!
-
Thanks!
- Ruben
-
Hotly debated. Same with image.. does having images on a website improve its rankings?
The answer is yes and no. I wouldn't say there is a DIRECT correlation (i.e. simply having a or <video> object on your page won't increase rankings). However, if you have properly optimized the image/video, then there is addition relevance and context that gets added to the page that would help with rankings.</video>
At an indirect level, visitor would be less likely to bounce back to serps, spend more time on site, have a better user experience and be more likely to link to the website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube SEO: Can low quality videos you posted in the past hurt your seo for future videos ?
I have a very old youtube channel (10 years maybe) with some low quality videos and a few thousands subscribers. Now I decided to give it go and make good quality videos. But one question keeps coming: maybe the fact that this channel is old and with bad videos with very low retention, this would affect the seo of the new videos ? Is it better to start a new channel from scratch ? even if its more difficult ? Thank you!
Image & Video Optimization | | glinski.netflix0 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
Local SEO, how much additional information to fill out beyond NAP
Hello, When filling out citations, do you flush out each site with extra profile information like picture, categories, service area, etc or do you just fill out NAP and website link and move on? I'm concerned about the time factor but I want to do good SEO that lasts into the future. What do you skip and what do you add?
Image & Video Optimization | | BobGW0 -
How to build links with really good S3 hosted video using JW Player
I have a number of really good quality videos that are embedded on my own site. Many are "how to" or "what to do if" type video guides with questions answered by experts. They were professionally shot. So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player. We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage. Now the real problem is how to get some link benefit from them. They should be viable and valuable link bait. My initial thought was to do a PR Web type press release with the video embedded in it. The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely. PR Newswire has different issues but the end result is the same, I can't embed those videos with them either. As far as I can tell, all I could do with a press release would be to link to the videos. Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally. So, I put it to the experts. Does anyone have any suggestions as to how to get some link benefit from these videos? Any ideas at all? I am stumped. Any advice would be appreciated.
Image & Video Optimization | | LawSEOSeeker0 -
Embedded Video Sharing Count As Links?
I am considering using Wistia as a video platform to host video content I don't want listed on YouTube. One of the features they have (I bet they all do) is to allow other webmasters to embed the video on their site as well. If a webmaster embed's one of my Wistia videos on their site, do I get link juice? ...or is this only helpful to help spread branding?
Image & Video Optimization | | TheDude0 -
Anybody knows of agencies who produce/optimize/market video content?
Hi everyone. Hope someone can help me hook up with a video content provider. Need one to produce optimized video content and market it, too. Did a Google search and found some. But I trust a crowd-sourced answer so I try here at SEOMoz. Anybody?
Image & Video Optimization | | macmallseo0 -
Tool to create Video SiteMap
Hi, Is there any tool to create a Video SiteMap ? I have more than 300 vidoes on youtube and blip.tv ... can not create them manually. I am using Joomla... Please help...
Image & Video Optimization | | krishru0 -
What is the best way to push your video in Youtube?
I would like that my videos rank better in Youtube. How to do that?
Image & Video Optimization | | MichaelJanik0