Onpage Reviews, SEO & Traffic Uplift
-
Hi
I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.
I'd like to push it in my company, however it would be great to show them some results from a case study.
Thank you!
-
Awesome thanks, I'm on the right track then
-
I think the key point there is not the schema markup per se, but the fact that the reviews can be original content on that and that can help the page rank. That is the angle you want to start with with the Schema being the icing on the top. Improving the thin pages is the key first step. Lots of stuff out there on how Google does not like thin/duplicate content.
-
Great thanks! I'll give these a read
-
Hey
This is very helpful thank you. My main issue and motivation for doing this is to add to the thin product content we have on the pages.
I know we need a lot more content in terms of video etc, but I thought reviews could be a place to start. We have reviews already, but they're currently on a third party pop up and not on our site - so won't get crawled.
Thanks for the articles!
-
Markup for reviews will not help you rank for SEO directly. That said, if the page already ranks, then Schema markup for reviews that then shows in a rich snippet helps with your CTR on that position (and this helps solidify your position as Google sees the action on your result).
I cant find the reference, but wanted to mention, there was a recent article showing that you actually get a higher CTR in position #2 with some sort of rich snippet vs something in #1 position without a rich snippet. See if you can find it (or maybe someone else here can) for some reason my Google skills are failing me right now and I cannot find it. I must need more coffee. :-).
I cant release the actual data for client privacy reasons, but I can say from my own experience, we had a bunch of our pages on page 1 (usually top 3) for various local searches with review data marked up and the snippets would show for the reviews. There was a change in how the schema validated and we saw a ~6% drop in traffic to those pages when the snippets on the search results went away - this was with no significant ranking changes. We corrected the markup, Google crawled the site like crazy within 24 hours and we had our snippets and traffic back. It was pretty amazing to watch and validated everything I had seen others talk about.
Separately, I just got back from PubCon. Ton of people talking about using markup, most notably Duane Forrester from Bing. He spent half his keynote talking about advances in machine learning and the other half talking about how we all needed to use Schema.org. In other words, computers are getting smarter and smarter, but if you can, please help them out with markup.
Hope this helps you figure things out.
-
Unfortunately, many of these case studies are from agencies trying to sell their service.
Here are some I found that may help:
- https://vwo.com/blog/ecommerce-optimization-customer-reviews-increases-sales/
- http://www.bazaarvoice.com/case-studies/onedirect-case-study.html
- http://mountaineerdebbie.blogspot.com/2015/03/e-commerce-retailer-case-study.html
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seo for my medium.com site
I have my regular site blog at www.Guideyourhealth.org and a blog on www.medium.com, should I try to get back links for my medium articles as well that are on topics not competing with my site?
Intermediate & Advanced SEO | | BuyKratomPowderInfo0 -
Magento missing SEO fields?
Hi Guys, Have a client who's blog is combined with there e-commerce site which is on Magento 2 but there are no SEO fields to add meta title, description. It only has the ability to add h1 tag see: https://cl.ly/3c6897aa5132 We want to add this ability to add meta data like this: https://d.pr/i/8GdbDc Does anyone know how to do this? Cheers.
Intermediate & Advanced SEO | | brandonegroup0 -
Mass Referencing Supplier Product Info & SEO
Hi I have a mass referencing project which will mean taking between 1000-2000 SKUs from a supplier, taking all their content & loading it onto our site. I need to make a case for not doing this from an SEO perspective. As these are pages I want to rank. I'm going to push for optimising titles/meta titles before they're loaded in. However if not, I may be forced to load in the products as they are & go back to optimise everything - does anyone see a real issue with this? I know there are so many 'similar' descriptions of products on ecommerce sites & across the web, so how does Google deal with these? The pages won't be identical as the templates are different, but maybe 100-200 words of descriptions could be until we work through them. Although this isn't ideal - what are the implications? The problem for me is, the managers just want the products on the site, without much thought regarding organic traffic/categorisation initially. Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
Natural Fluctuation in Search Traffic
This is going to sound like a weird question... I'm curious to know whether there is a natural fluctuation in the actual number of searches being made online each week. It would be great to relate this to the performance of my own organic traffic each week. For example, if organic search traffic is down 10% week on week, is that because search in general is down 10%? Has anybody ever looking into this?
Intermediate & Advanced SEO | | ausmed0 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
SEO Tools
Anyone have any experience and thoughts about the woo rank website and seo tool?
Intermediate & Advanced SEO | | casper4341 -
Title Attribute for H2 & h3 Tag SEO Question
Hi , We have an eCommerce Site and from looking at a competitor , they seem to be rank better than us even though our everything about our site is better . We hire the same products (are affiliated the same company) so the product list is the same. Both our category pages score A grade in Seomoz reports. So This is what I can deduce from the competitors category page I am trying to compete against. On the cement Mixer hire category page The competitor has put the Main Keyword "Cement mixer hire" in all the Title Attributes on their H2 and H3 tags as well as it being the main H1 tag. They have 5 product links in h3 tags all with the same title attribute (cement mixer hire) These links go through to product page. Am I missing a trick here ?..... I would have though using the title attribute so much for main keyword would be a bit spammy ?. I have copied them with the point 1 but I have not done mine h3 as yet. Just wondering that the SEO guru's thought ?. thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
If you have an unlimited SEO budget, what would you do?
Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do. So as to promote as much response as possible, I'm going to keep my list to myself for now. And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc. Shoot away!
Intermediate & Advanced SEO | | andrep0