H1 tag- on home page - what is it best to include
-
is it best to have in the H1 tag
1. just our website address
2. combination of website address followed by short keywords about our website
-
It's depends upon your SEO strategy. Search engines give much weight to the H1 Tag. I vote for your second option : Site Name + Some Important Keyword.
-
Using the words of a great SEOer... Annielytics:
"Search engines use the H1 tag to interpret what a page is about, much the same way readers of a magazine use article titles to get an idea of what an article is about. When pages are missing H1 tags, it’s harder for both visitors and search engines to decipher what the page is about. The H1 tag should contain a judicious use of the keyword(s) you’re targeting the page for. Be careful to make the language natural and not keyword stuffed. If you have to decide between user experience and SEO, go with user experience."
I would just concentrate on using the H1 tag to add value to the users experience. I guess they will already know that they are on your website, so no need to remind them of this in the H1. As Annie mentions above, use it like you would if it was an article in a magazine. You wouldn't repeat the magazine name within an article title already in the magazine.
also, the 'beginners guide' link that Matt Roney has shared is a great resource!!
Hope that helps!
-
I can't think of a reason to include your website address in an H1 tag at all. H1 is intended to indicate the topic of the content on a page; it functions as a headline similarly to how a headline on a newspaper page works. That's why it's a somewhat decent place to place keywords—it indicates to search engines what the page is about.
For a homepage, I'd recommend using your brand name, in text. If there are other relevant keywords, use them as long as it appears natural and informative to visitors. But actually placing your URL in an H1 is unlikely to have any value for you.
You might want to check out the Beginner's Guide to SEO. This Visual Guide to Keyword Targeting and On-Page SEO could help, too.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing canonical tag error - office pages
Moz is throwing an error for our office pages (10 office pages in the format /office/location-1; /office/location-2 etc) but the content is different. How should we handle the canonical tag? Thanks
On-Page Optimization | | AztekMedia0 -
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
Image Tags And Titles
Hi, I am currently revamping my website with a new look. Some questions i have with regards to the images found on a page. I know that we need an alt tag for each image. This should not be keyword spammed. However, what about the title tag for the image? What is the best practice for image title tags? Should it be the same as the alt tag? Should it be different? Should I leave it blank? If I am running a wordpress platform for my website. The defaulted settings for wordpress is that all images inside a post are clickable. When clicked, the page loads from abcdef.com/page/ to abcdef.com/page/image.jpg. This seems to be generating alot of internal links but I don't see the value of loading an image when my visitors click on that. Should I let the image be clickable or remove the link on the image for best SEO practices? Thanks for your advice. paul
On-Page Optimization | | paulgian1 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Which Canonical URL Tag tag should we remove?
Hi guys, We are in the process of optimizing the pages of our new site. We have used the 'on page' report card feature in the Seomoz Pro Campaign analyser. On several pages we got the following result No More Than One Canonical URL Tag Number of Canonical tags <dl> <dd>2</dd> <dt>Explanation</dt> <dd>The canonical URL tag is meant to be employed only a single time on an individual URL (much like the title element or meta description). To ensure the search engines properly parse the canonical source, employ only a single version of this tag.</dd> <dt>Recommendation</dt> <dd>Remove all but a single canonical URL tag</dd> </dl> I have looked into the source code of one of the pages http://www.sabaileela.co.uk/acupuncture-london and can see that there are two "canonical" tags. Does anyone have any advise on which one I should ask the developer to remove? I am not sure how to determine the relative importance of either link.
On-Page Optimization | | brian.james0 -
If a site has https versions of every page, will the search engines view them as duplicate pages?
A client's site has HTTPS versions of every page for their site and it is possible to view both http and https versions of the page. Do the search engines view this as duplicate content?
On-Page Optimization | | harryholmes0070 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0