Website not moving?
-
We run a printing website www.fastprint.co.uk and have built a few decent tools such as
http://www.fastprint.co.uk/adobe-shortcut-mapper/
and decent infographics such as
http://www.fastprint.co.uk/blog/the-art-of-mixing-typefaces.html
and had a fair few decent links from website over the course of the last 1 1/2 but we do not seem to be moving very far?
If you take our site on sem rush (a decent percentage of our site traffic is through the above tools or decent blog posts so the number would be lower for E-commerce)
http://www.semrush.com/uk/info/fastprint.co.uk+(by+organic)?sort=volume_desc
in comparison to a few others
http://www.semrush.com/uk/info/banana-print.co.uk+(by+organic)]
http://www.semrush.com/uk/info/brunelone.com+(by+organic)
Especially this site
http://www.semrush.com/uk/info/instantprint.co.uk+(by+organic)
I just don't get what we are doing wrong?
-
How long has the site been up? What about IP?
Good content and links are how you build a good strong site, but there are many other factors at play here. It seems from SEM Rush that IP has been around a bit longer and might be ahead of you in terms of business development on the web (marketing, link building, outreach, etc.).
Are you focusing on one area of printing in particular? What do your goals look like?
-
Hi Bob,
I ran through quickly the site you're trying to rank, as well as the others, in particular InstantPrint.co.uk
The very first thing that stood out to me is the massive amount of links that InstantPrint.co.uk has versus your site FastPrint.co.uk. IP (InstantPrint.co.uk) has (according to the MozBar), 10,908 links from 83 domains, versus your site's 758 links from 115 domains.
Couple of things I can suggest right off the bat here:
-
Keywords ranked on: You've done a great job of pulling out the raw data from SEMRush for the keywords via which the traffic is coming in for. I noticed that according to the data from SEMRush, IP is getting a very large amount of traffic from the keyword 'business cards' ranking 3rd, versus FastPrint which doesn't seem to be ranked on that keyword. Have you pulled the entire list of keywords from SEMRush's crawl of IP and tracking them via Moz? That will be my first step here. To see which keywords IP is ranking above you on. Once you've tracked that for a couple of week and know where you stand, then the next step will come in. The first step I'd take is to identify what are the keywords most relevant to the business. Once I've done that, I've established the main baseline to measure the optimization work to be carried out.
-
Content creation: You've created some lovely tools and infographics, but a side-by-side comparison of the the two landing pages targeted at the keyword 'business cards': http://www.fastprint.co.uk/business-cards/ versus https://www.instantprint.co.uk/businesscards show that IP's landing page for 'business cards' has a Page Authority of 34 versus FastPrint's Page Authority of 24.
One particular item I noted was that IP has placed their key landing pages for keywords like 'business cards', flyers & leaflets', 'banners & POS' etc on their footer, meaning that throughout the entire site, the internal links are continually pointing back to the key landing pages, while FastPrint doesn't. I'd strongly suggest further optimizing the internal linkages pointing to the FastPrint key landing pages.
- Amount of Links: While it looks like IP has FastPrint beat in terms of the overall amount of links, I realized that the FastPrint site actually has more overall domains linking in to the site. I took a look at the backlinks pointing to IP and FP, and I think there's a lot to be learned here. If you take a in-depth look at the backlink report for IP, I think you'd find a massive amount of links that can also be pointing to FastPrint. Both businesses are in the same field, so I'd strongly suggest you take reference from the sites you've identified and figure out how they earned the backlinks they did, and apply the same to FastPrint.
Hope that helps!
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I create a new Website to promote just one set of services from a list of several services?
Hi, I have a 10 years old website, where I promote all my services - around 30 of them under 5 main categories. For example, my current website promotes these services. A service - with a1, a2, a3 services B service - with b1, b2, b3 services C service - with c1, c2, c3 services D service - with d1, d2, d3 services E service - with e1, e2, e3 services Now I want to promote just "A service" with its sub-services into a separate website, as that service is in demand now and also those keywords should be my main keywords. I want to connect my old website with the new one, to increase the trust among users. Can I do this? I hope I am not violating any Google rules by doing this. Please help with suggestions. Thanks. Jessi.
White Hat / Black Hat SEO | | Sudsat0 -
Chrome79 shows warning on our domain "Did you mean...?" another website
On Chrome79 a large scary warning is shown to users on our site: "Did you mean this other domain? This site's domain looks similar to X domain. Attackers sometimes mimic sites by making small, hard-to-see changes to the domain." Screenshot: https://imgur.com/a/NOGEyLM Our online business is reputable, no black hat SEO practices, has been established since the early 2000s, with a relatively high DA. We don't have any warnings / manual actions in Google Search Console so I can't request a review there. I've reported it several weeks ago to Google's Incorrect Phishing Warning but the warning continues to display. I reported using: google.com/safebrowsing/report_error/ Does the Moz community have any suggestions on how to fix this or general thoughts? Thanks! NOGEyLM
White Hat / Black Hat SEO | | sb10300 -
Moving Pages Up a Folder to come off root domain
Good Morning I've been doing some competitor research to see why they're ranking higher than us and noticed that one who seems to be doing well has changed their url structure so that rather than being www.domain.com/product-category/product-subcategory/product-info-page/ they've removed levels so for instance they now have: www.domain.com/product-subcategory/ and www.domain.com/product-info-page/ basically everything seems to come off the root domain rather than having the traditional structure. Our rankings for the product-subcategory pages, which are probably what most people would search for, are just sitting below the first page in most instances and have been for a while I'm interested to know other people's thoughts and if this is an approach they've taken and had good results?
White Hat / Black Hat SEO | | Ham19790 -
Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?
Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection. The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built. That was the easy part 🙂 The problems comes when I look on Webmaster. Google is showing 1000's of internal spam links to the homepage and other pages within the site. These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings. Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan
White Hat / Black Hat SEO | | CayenneRed890 -
Bad for SEO to have two very similar websites on the same server?
Is it bad for SEO to have two very similar sites on the same server? What's the best way to set this up?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Update: Copied Website
So I discovered a website the other day that is a complete duplicate of ours: justinchina.co.uk This is our website: petmedicalcenter.com . Thanks to help from Erica, I dug in deeper to see why this was happening. It seems that the justinchinca.co.uk which is hosted by GoDaddy has their A Record pointing at our web host. So that being said, our website does not seem to be hacked which is good news. Would this still cause an issue with our Google rankings? Our host, Host Monster said to contact GoDaddy and GoDaddy said that a domain owner can point their URL to anywhere that they choose. Anyway, any feedback would be helpful. Thanks for everyone thus far that has helped me. Brant
White Hat / Black Hat SEO | | BCB11210 -
My Website Just Got Penalized
I had a website that recently got penalized. The pagerank dropped to zero on the homepage and moved to page 200 on google. I checked manual actions on my site in web mastertools and it says that no webspam is found. I am curious to find out why my website would drop. I had a a network of 5 blogs that I was linking to the site that also lost page rank but theres is N/A now. I am thinking thats where the trouble started because i did not use no follow. Question 1 My question is if I remove all the links to the other site or make them no follow will the penalty lift. I am thinking that the penalty is an automated on and not a manual one. Does any one have experience with automated penalties? Did they lift after you fixed the issues. Did you regain most of your original rankings? Question 2 What happens to all my blogs. I spent all lot of money on have posts written for it. Can any of the content be salvaged. I have over 1000 pages written on 5 different blogs. I can send you a list of the urls so you can see what I am talking about.
White Hat / Black Hat SEO | | WindshieldGuy-2762210