301 or Keep 2 Chocolate Best Sellers SEO?
-
Hi All,
So we have two best selling organic chocolates that are very similar.
http://www.santabarbarachocolate.com/bulk-organic-dark-chocolate-72-without-soy-lecithin/
and
http://www.santabarbarachocolate.com/bulk-organic-dark-chocolate-72-without-soy-lecithin/
Because we are a small company it would be ideal to offer only one of these chocolates due to the cost of making it from the raw cacao.
This is the question: From a SEO page rank perspective, do we get better rank by 301 redirecting one chocolate to the other thereby generating more traffic through traffic consolidation to one chocolate. Or do we get better SEO rank by having two chocolates on the site that both get clicks with different content? Basically it is a question of divided forces.
Thanks for your help,
Jason
-
Hi Peter,
Thanks so much for your insights. I will follow this through and hopefully rectify the issue.
Sincerely,
Jason
-
This is little bit answer and big offtopic. Mods - please keep mine opinion.
You shouldn't stop making awesome chocolate products nor 301 one to other. Because you have other problem...
Other problem is called "hidden text". When i looking source code of your page i can see lot of "display: none" and "display:none" and few huge tab. Now from Google point of view you hiding lot of content. Situation is even worse because bot devalue this hidden text:
https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html
https://www.seroundtable.com/google-index-click-to-expand-19449.htmlhttps://www.seroundtable.com/google-content-hidden-dynamic-20653.html
https://www.seroundtable.com/google-display-none-20626.html <- this one is more important
Please note this from last link: "Hiding the content with a display:none might backfire on you. We are giving hidden content way less weight in ranking."So what's going on your page with almost 20 matches of both "display:none" and "display: none"? Yup - text is devalued. Reviews, warranty, etc. You may not believe me but try to find this text from warranty "Belgian Dark Chocolate Couverture is the best tasting gourmet Belgian chocolate available. Perfect for all chocolate and candy making or eat it straight from the bag and enjoy the real flavor or the highest quality Belgian chocolate available." Just open Google and try to find it.
I think that you should use other theme for your shop and this time you should see inside for hidden content. Let this time content be visible even if page become little bit longer.
PS: I also have few years "hidden" content in sites due theme selection.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way for navigation, niche E-commerce
Hi community friends. Ive have started to work on our 2.0 e-commerce store mostly when it comes to design and the ux. Its a woocommerce setup and in total we have 34 products! We have e niche site where we sell products as a system towards the building industry. Each product served its purpose within a construction detail and needs some explanation for a first time user/customer. So, first thing we did now was to ad the short description to our loop to bring some more info to the user and guide them in the right direction quick. Now the products are divided in to four categories. We actually gain a lot of traffic from those category landing pages and i am not so eager to change the way the products are categorised. The old menu where built up by a sidebar with links to the different categories and to tags pages. Where the category where for example "Adhesive" and the Tag "Seal a window from the outside". The category gives the broader direction, and the tag gives the final usage/solution/purpose with the product. In the 2.0 we would like to remove the sidebar in the product pages in favor for a full widht product page with more focus on the product and the specs. This leads us to put our navigation up in the main menu part for the desktop version. Now to the questions. 1. Do you think that we are doing it the right way, to niche and set the final usage/path to our products with tags, or should it be done in another way? 2. For the UX, do you think that removing the sidebar navigation on the product pages will lead to a worse user/shopping experience? Attached you can see some pics from our dev server where the new menu are being built up, and also the new product page layout. Please give me some feedback! 🙂 // J open?id=0BzS3SfsD0lmcSFR4a21rRlVBcjA open?id=0BzS3SfsD0lmcM0djUi1pcXdrOWM
On-Page Optimization | | knubbz0 -
Does homepage SEO exist at all?
hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks
On-Page Optimization | | CamperConnect142 -
Home Page SEO and city specific targeting?
From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct? If the most searched keywords for a Dentist in the area are Dentist "city name"
On-Page Optimization | | scott315
Cosmetic Dentist "city name"
Family Dentist "city name" Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url Also if you are targeting keyword Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name? Thanks1 -
What is the best way to optimize industries served pages?
eg. abcwidgets.com/industries/durable-goods What kind of keywords should pages like these target? Primary service offered + industry name or the reverse order? Something else? Thanks for your feedback!
On-Page Optimization | | benjdonahower0 -
URL best practices
Hi, I have a problem here, I used http://www.vietnamvisacorp.com/faqs.html instead of http://www.vietnamvisacorp.com/faqs. Hence, http://www.vietnamvisacorp.com/faqs will be caused 404 page. My question is should I change from faqs.html to faqs (no .html)? Thanks in advance any advice?
On-Page Optimization | | JohnHuynh0 -
Redoing a site - 404 redirect or 301 redirect
I'm redoing a website, should i 404 the old pages, or 301 redirect to the main page? what is better? (around 100 pages)
On-Page Optimization | | mkmedia0 -
Which is better, a directory 301 redirect or each page in the directory?
A customer of mine has a site with lots of articles and they are all quite spammy. They have not been affected by penguin yet so they asked what to do. I suggested losing the articles directory and 301 redirect to either the home page or another important page. Would a 301 redirect on the entire directory to a single page be the way to go or add redirects from each page within the directory and spread out redirects to various pages in website? Or do you have a better suggestion?
On-Page Optimization | | anthonytjm0 -
Title tag best practices when domain and brand are the same
I know the old standard for title tag optimization is to use your brand name in the title for a multitude of reasons, all of which are indisputable The most important reason being any strength and awareness can aid in click-thru. But does this hold true for exact match domains? Considering the way a search result is displayed, any awareness and strength derived from using the brand in the title is automatically included in the search result of an exact match domain without having to sacrifice valuable characters in the title. The organic value (or value beyond simply seeing the brand displayed and nothing else) can't have that much of an impact, can it? For Example, given the result attached, is it worth it to repeat dog.com in the title if it is already showing in the result? dog.png
On-Page Optimization | | NextGenEDU0