CPC of Adwords Remarketing for Search (RLSA)
-
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
-
It is not priced exactly the same. They’ll charge based on the bid adjustment applied to the RLSA list (e.g., increase by 10% on the RLSA list) or based on the bids you apply for a specific RLSA campaign.
-
Thanks Erika
What I would like to know is how Google charge for RLSA clicks.
Is it priced exactly the same way as it would be for the same search by someone who had never visited your site before?
-
Hi Danny,
There are a couple of ways to set up RLSA. Here’s a helpful reference from Wordstream on the topic.
Because you can set up RLSA with bid adjustments or in a separate campaign, the bids will most likely be different from your typical bids (depending on the strategy). You may find that it actually makes sense to bid up on RLSA since the visitors on the lists are familiar with your brand. This also gives you the opportunity to bid up on head terms that may typically cost too much but may be profitable with RLSA.
Hope this helps.
Erika
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does paid search get more traffic compare to organic search now?
does paid search get more traffic compare to organic search now? todays we have four ads link in google that cover all screen of mobile. should we invest more on adwords and organic isn't important like before??
Paid Search Marketing | | Pintapin1 -
How do companies protect against Adword sabotage?
What's to stop a company from buying a service to click on competitors' adwords thereby frivolously spending companies' ad budgets?
Paid Search Marketing | | Edward_Sturm0 -
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Looking for Reviews on Ad Matching Company "Vertical Search Works"
Hey there, We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime... But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know! Thanks!
Paid Search Marketing | | WineCellarInnovations0 -
Super weird stuff in Adwords!
Sup people, Check this out, I found a keyword from the search query report in Adwords, its had over the last month 120,000 impressions and its long tail ish (4 words). Now when I check the keyword tool it says less then 10, when I check Google insights nothing. So I check if EMD is free and it is, so now im really interested! Speak to Google account manager about it he says yeah its super weird, checks account to make sure its not coming from display network and it isn't, so we add the keyword from search query report as a exact match and let it run, this is the second day, yestarday when we added it it done 4000 impressions, today so far its done 500. Whats the score, does it sound like it is doing the traffic or do you think its some sort of bug in Adwords as other tools (keyword tool, Google insights) dont show the same result. The only thing I can think of is, its just kicked in on Google suggestions but not 100% other then that I don't know.
Paid Search Marketing | | activitysuper0